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aim
to understand the impact of social representations on self-esteem and identity of young people living in Brixton
participants
44 teenagers aged 12-16 from Brixton (south London) of an ethnically diverse demographic and headteachers
method
focus group interview
procedure
8 focus group interviews with average of 5 participants per session; 5 interviews with headteachers, recorded and analysed sessions, introduced topic and participants discussed it
results + conclusion
media played a significant role in stereotyping, seeing themselves through eyes of strangers (aggressive), social identity can be affected by prejudiced attitudes of individuals/society