1/6
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced |
---|
No study sessions yet.
What is a business plan
A physical document used when starting up a business
What is the purpose of a business plan
Secure external funding
Identify targets and realistic goals
Track progress of firm growth an financial position
Executive summary
Describes opportunities
Summarises strategies and shows how finance will be obtained
Done in a SMART format
Marketing plan
Provides information on target market and competition
marketing mix, objectives, budget etc
Operations plan
Location
Production - including cost
Equipment - supplies
Human Resources
Owners and management - credentials and experience
Employees - skills, qualifications and experience
Financial plan
Looks at many forecasts
Financial requirement, position including borrowing