Climate Change Beliefs
- The extent to which a person believes that:
- Climate change is happening now
- Climate change is primarily human-caused
Stronger belief = higher climate change belief
Merely informing people about the presence of climate change do not lead to pro-environmental behaviors all the time
- People receive other information about climate change (e.g., influential people claiming climate change is a fraud and a false idea)
Pro-environmental Behaviors
Values
- Reduce pro-environmental behaviors: engaging in pro-environmental behaviors is effortful, costly
- Hedonic Values: importance given for pleasurable life
- Egoistic Values: importance given to enhance money, resources, status, etc.
Promoting Pro-environmental Behaviors
- Altruistic Values: other people’s welfare; more likely to engage in pro-environmental behaviors; their behaviors indirectly influencing welfare of other people
- Biospheric Values: welfare of nature; directly predicts pro-environmental behavior
Values and Information Processing
- Bolderdijk, Gorzira, Kaizer, & Steg (2013)
- Controlled group: no relation to environment
- Experimental group: related to environment (plastic bottle movie)
- Measured environmental knowledge: experimental group is higher
- Intention (plastic use): no difference
- Support for policy (higher taxes): no difference
- High in biospheric values: higher intentions and higher support for policy
- Informing is not enough, should instill people values
Connectedness to nature encourages, but materialism hinders, ecological behavior in the Philippines: The higher order and second-order factors of environmental attitudes as viable mediating pathways
- Materialism: based your worth on materialistic possessions
- Higher materialism = less likely to engage in pro-environmental behaviors (less likely to recycle etc.)
- Materialism reduces environmentalism
Nature-relatedness: higher pro-environmental behaviors
- If materialism is taken into account pro-environmental behaviors are lowered
Psychological Distance (Yaacov, Liberman, 2010): if you feel the threat is farther from you. Greater psychological distance
- Temporal distance: “This is more likely to happen in the far future than today.”
- Lower = threat may happen any time
- Social distance: “This is more likely to happen to other people than to people like me.”
- Cognitive bias
- Geographical distance: “This is more likely to happen elsewhere than to my local community/country.”
- Cognitive bias
- Environmental Psychology
- Psychological distance hinders (less worried about environmental consequences)
- Psychological distance lessens preparedness to reduce energy use
- New Zealand: people who live near the coast have higher levels of climate change beliefs
- Psychological distance: if you live nearer to the coast, you are more likely to experience environmental consequences
- Filipinos have low/very low knowledge on climate change
- Explains why Filipinos do not engage in climate change mitigation efforts
Environmental Identity (Van den Werff, Steg, & Keizer, 2013a, 2013b):
- If you define/view yourself as environmental, more likely to engage in actions that preserve/protect the natural environment
- Past behavior: people who engage in pro-environmental behaviors in the past are more likely to view themselves as environmental -> contributes to higher environmental identity

Norms: People copy what they think is normal behavior
- Many garbage condition = 32% increase in garbage
- Few garbage condition = 14% increase in garbage
- Smith et al. (2012)
- Descriptive norms: what people around actually do
- Injunctive norms: what you think people around you approve of
- Supportive DN: 82% engaged in energy conservation
- Unsupportive DN: 22% engaged in energy conservation
- Supportive IN: 85% of approved of other students who engage in energy conservation
- Unsupportive IN: 23% approved of other students who engage in energy conservation
- “Walk your talk” - show (descriptive norm)
Emotions
- Positive Emotions:
- Aew, pride (bering proud), happiness, joy, etc
- Negative Emotions:
- Shame, guilt, sadness, anger, fear
- If you trigger negative emotions, less likely to engage in pro-environmental behaviors
- Encourage others through positive emotions and highlight positive emotional consequences of environmentalism, more likely to encourage pro-environmental behaviors
Potential Research Direction:
- Philippines as geographically and economically vulnerable to climate consequences
- Philippines is one of the five countries contributing to 50% of plastic wastes worldwide