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The best principle to start with is Contrast.
False
Place items close to each other on the page, even if they are not related in content.
False
Centered alignment often looks weak.
True
Typically, you should not group items that have a relationship.
False
The only purpose for alignment is to organize the page.
False- To organize and unify
Only colors and shapes should be repeated on a page.
False
Repetition is what makes the reader look at a page first.
TF
Items that are grouped together due to their content utilize what principle?
Proximity
What is the basic purpose of proximity?
to organize
Nothing should be randomly placed on the page.
True
Typically, it is best to avoid too many separate elements on a page.
True
Repetition helps create a continuity of information.
True
According to the text, what is the most dramatic design principle?
Contrast
Alignment can be thought of as consistency.
False
Repetition would help create a consistent package design.
True
All repeated items must be the same to show a sense of repetition.
False
Which principle of design best describes the following example: bold, black typeface on a white background?
Contrast
Repetition can aid the reader's sense of the recognition of content found in the design.
True
The easiest way to add interesting contrast is with color.
False
If there is a change in size, contrast must be obvious regarding type size.
True
Opposed to all caps, lowercase letters are harder to read.
False
Designers strive to only use "opening" and "closing" quotation marks.
True
Widows and Orphans are the result of a list using hyphens instead of bullet points.
False
Apostrophes should be shaped like the number 9.
True
A concordant relationship occurs when separate typefaces and elements are combined with each other.
False
What is the process of removing tiny units of space between characters to create consistent letterspacing?
Kerning
What type of relationship is established when two typefaces that are similar (but not the same) in style, size, weight, etc.
Conflicting
Two spaces after punctuation is the standard for design.
False
Many of the type guidelines made by typewriters in the past now make design work look amateurish.
True
An Em dash is the length of the letter N.
False
Sans is a French word, meaning "without."
True
Slab serifs are essentially modern typefaces that have been thickened up.
True
What is the key to combining typefaces?
Understanding their similarities and differences
Scripts should only be set in caps for emphasis.
False
Sans serif typefaces have no serifs and no thick/thin transition in the strokes.
True
Oldstyle typefaces have moderate thick/thin transitions in the strokes.
True
Decorative typefaces are so distinctive that they are limiting and should not be formatted in all caps
True
Scripts should be used in excess to show extravagance.
False
Modern typefaces have no serifs.
False
Which category of type is sometimes called Clarendon?
slab serif
RGB color is light that you see from the computer monitor.
True
What is one of the most important features of a multiple-page publication?
Repetition
Complementary colors are difficult to work with in their true form, without tinting or shading.
True
A pure color is called a tone.
False
Colors that are located directly across from each other are called what?
Complementary
Cool colors recede and warm colors advance.
True
Analogous colors are composed of those colors that next to each other on the color wheel.
True
On the color wheel, colors which are opposite of one another are considered secondary colors.
False
The Principle of Repetition is one of the most important features of an identity package.
True
One of the biggest problems with business cards designed by new designers is type size.
True