Study Guide ARTS 222-LU Williams Book

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50 Terms

1
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The best principle to start with is Contrast.

False

2
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Place items close to each other on the page, even if they are not related in content.

False

3
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Centered alignment often looks weak.

True

4
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Typically, you should not group items that have a relationship.

False

5
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The only purpose for alignment is to organize the page.

False- To organize and unify

6
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Only colors and shapes should be repeated on a page.

False

7
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Repetition is what makes the reader look at a page first.

TF

8
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Items that are grouped together due to their content utilize what principle?

Proximity

9
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What is the basic purpose of proximity?

to organize

10
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Nothing should be randomly placed on the page.

True

11
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Typically, it is best to avoid too many separate elements on a page.

True

12
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Repetition helps create a continuity of information.

True

13
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According to the text, what is the most dramatic design principle?

Contrast

14
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Alignment can be thought of as consistency.

False

15
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Repetition would help create a consistent package design.

True

16
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All repeated items must be the same to show a sense of repetition.

False

17
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Which principle of design best describes the following example: bold, black typeface on a white background?

Contrast

18
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Repetition can aid the reader's sense of the recognition of content found in the design.

True

19
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The easiest way to add interesting contrast is with color.

False

20
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If there is a change in size, contrast must be obvious regarding type size.

True

21
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Opposed to all caps, lowercase letters are harder to read.

False

22
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Designers strive to only use "opening" and "closing" quotation marks.

True

23
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Widows and Orphans are the result of a list using hyphens instead of bullet points.

False

24
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Apostrophes should be shaped like the number 9.

True

25
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A concordant relationship occurs when separate typefaces and elements are combined with each other.

False

26
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What is the process of removing tiny units of space between characters to create consistent letterspacing?

Kerning

27
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What type of relationship is established when two typefaces that are similar (but not the same) in style, size, weight, etc.

Conflicting

28
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Two spaces after punctuation is the standard for design.

False

29
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Many of the type guidelines made by typewriters in the past now make design work look amateurish.

True

30
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An Em dash is the length of the letter N.

False

31
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Sans is a French word, meaning "without."

True

32
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Slab serifs are essentially modern typefaces that have been thickened up.

True

33
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What is the key to combining typefaces?

Understanding their similarities and differences

34
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Scripts should only be set in caps for emphasis.

False

35
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Sans serif typefaces have no serifs and no thick/thin transition in the strokes.

True

36
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Oldstyle typefaces have moderate thick/thin transitions in the strokes.

True

37
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Decorative typefaces are so distinctive that they are limiting and should not be formatted in all caps

True

38
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Scripts should be used in excess to show extravagance.

False

39
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Modern typefaces have no serifs.

False

40
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Which category of type is sometimes called Clarendon?

slab serif

41
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RGB color is light that you see from the computer monitor.

True

42
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What is one of the most important features of a multiple-page publication?

Repetition

43
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Complementary colors are difficult to work with in their true form, without tinting or shading.

True

44
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A pure color is called a tone.

False

45
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Colors that are located directly across from each other are called what?

Complementary

46
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Cool colors recede and warm colors advance.

True

47
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Analogous colors are composed of those colors that next to each other on the color wheel.

True

48
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On the color wheel, colors which are opposite of one another are considered secondary colors.

False

49
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The Principle of Repetition is one of the most important features of an identity package.

True

50
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One of the biggest problems with business cards designed by new designers is type size.

True