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Bias in Research
Occurs when the results of a study do not represent the truth due to limitations in the design or conduct of the study.
Explicit Bias
Attitudes and beliefs about a person or group on a conscious level, leading to discrimination and hate speech.
Implicit Bias
Attitudes or stereotypes affecting understanding and decisions unconsciously, even in those meant to be impartial.
Study Planning
Experimenter Bias:Influence on study results by choices made during study setup, including variables, operationalization, and subject recruitment.
Study Planning
Design Bias:Failure to consider inherent biases in experiments, including issues with randomization, control groups, and performance bias.
Study Planning
Selection/Sampling Bias:Influences from access, socioeconomic status, recruitment methods, and biases in sample selection.
Study Execution
Procedural Bias:Lack of consistent procedures, standard data collection methods, or training leading to biased results.
Study Execution
Measurement Bias:Errors in data collection or measurement affecting the accuracy of study results.
Qualitative Data Collection Issues
Challenges like interviewer bias, response bias, and the impact of subtle cues on participant responses.
Study Analysis
Ensuring proper methods, data storage, multiple personnel involvement, and reporting all data to avoid biases like attrition bias and reporting bias.
Brian Wansink
A professor at Cornell University known for his research on eating behavior, author of Mindless Eating and Slim by Design.