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Social Psychology
The scientific study of how an individual's thoughts, feelings, and actions are affected by the actual, imagined, or symbolically represented presence of other people.
ABC
A: Affect - feelings, emotions
B: Behaviour - actions (and interactions)
C: Cognition - thoughts, attitudes
Others do not need to be present to influence our own experience
Social psych does not need other real people
Real people and events
Imagined people or events
Implied or symbolically represented
social influence
The effect(s) that the words, actions, or 'presence' of others has on our own thoughts, feelings and behaviour.
Construals
Individual perceptions and interpretations of the world or events around us
hearts and minds
Hearts: The need to maintain positive self-regard & belong
Minds: The need to be accurate and know the world
Central Social Motives
fundamental needs that need to be met
Belonging
Control
Understanding Others and Predicting Accurately
Self-enhancement
Trust
Belonging
our desire for stable, meaningful connections with others.
Understanding Others and Predicting Accurately
to navigate the world safely and in a way that optimises our relationships
Control
the autonomy and competence to direct our own actions and make things happen
Knowing the world to be what you expect it to be
Self-enhancement
feel self-worth, have social status in community, and have positive reputations - want lives to matter
Feeling that you matter
Feeling like you are valued to others
Trust
cannot survive without trusting other people
Trust that the world is safe, benevolent and fair
Others have our best interests at heart
Social Cognition
Able to process a large amount of information and come to a decision quickly
How we select, interpret, remember, and use social information to make judgments and decisions
How we select, interpret, remember, and use social information to make judgments and decisions
Automatic Thinking & Controlled Thinking
Is it automatic or controlled
Controlled - sequential processing, do one thing at a time
People As Everyday Theorists
Schemas inferred knowledge structures - rely on them to guide super fast processing
Organise knowledge around
Themes
Topics
Contain basic knowledge and impressions of
Others
Ourselves
Social roles
Events
Specific schemas =
stereotypes
why do we have schemas
Free-up valuable cognitive resources
Reduce Ambiguity
Where do schemas come from?
Culture matters
Schemas are socially constructed
Cognitive Effects of Schemas
guide attention - Filters Information
are reconstructive -Harder to fill in blanks when the information provided is inconsistent with our schema
Confirmation Bias
We notice, remember, and accept information that confirms what we already believe, and tend to ignore, forget, and reject information that disconfirms what we believe.
Determining which schemas are applied
When there is ambiguous information
Accessibility - is the information at the front of our mind
Chronic due to past experience
Everyday occurrences
Temporary due to relevant goal or recent experience (priming)
Recent novel new experience
Heuristics
Mental shortcuts that guide problem solving and decision making
When do we use them?
when we don't have time to think carefully about an issue;
when we are so overloaded with information that it becomes impossible to process the information fully;
when the issues at stake are not very important to us;
when we lack the required knowledge for making a reasoned decision; and
when we let our emotions and wishful thinking get in the way.
Representativeness
classify according to how similar or typical something is
If you thought Alex was administration/secretary, you used this instead of numbers
Availability
classify according to ease with which something comes to mind
How salient is the idea
Priming can have a significant impact on this
Anchoring & Adjustment
use a number value and adjust from that value
Do it with age
You know someone is married with kids, so you pick a number of someone who would have kids and then move up or down
Unsubstantiated, just above random
Affect
our feelings can shape our evaluations of people or ideas
How we feel about a person, emotional attitude change how we feel
False-consensus effect
the tendency to overestimate the extent to which others share our beliefs and behaviors
Base-rate Fallacy
using prototypical or stereotypical factors while ignoring actual numerical information
Counterfactual Thinking
mentally changing some aspect of the past as a way of imagining what might have been
If only I had done this, we wouldn't have this problem
Controlled Social Cognition
Conscious - intent, actively trying to assign meaning
Intentional
Voluntary
Effortful - requires resources, time
Ironic Processes
the more we try NOT TO think about something, are tired, or stressed, the more likely those thoughts will intrude
Causal Attribution
Answering the "Why" Question
Feel grounded through understanding other people
Attribution
process through which people seek to identify the causes of others' (and one's own) behaviour and to gain knowledge of their stable traits and dispositions
Attributions influence
how we treat others
Determines HOW we respond
Heider (1958) - People are naïve scientists
We want to be able to explain people and their behaviours
Heider
Two types of attributions:
Internal (personal/dispositional) -behaviour explained by internal characteristics such as ability, personality, mood, or effort.
External (situational) - behaviour explained factors external to the individual such as luck, other people, or circumstances
2. Jones & Harris (1967) - Correspondent Inference Theory
Does an Action reflect corresponding behaviour?
Look for internal or external justification
The true meaning "what is this about"
Use various characteristics to do this including:
Choice in Behaving
Social desirability
Non-common effects
systematically accounts for a perceiver's inferences about what an actor was trying to achieve by a particular action
3. Kelly (1970's) - People are also naïve scientists, but...
3 Types of Information Covariation model
Consensus
How other people behave toward the same stimulus
Distinctiveness
How the actor responds to other stimuli
Consistency
Frequency of the behaviour between the same actor & the same stimulus
Likely to make Internal Attribution when
Consensus low
Distinctiveness low
Consistency high
Likely to make External Attribution when
Consensus high
Distinctiveness high
Consistency high
Combination Attribution
Consensus low
Distinctiveness high
Consistency high
Prof X is very helpful to you in office hours
Consensus - how do the other professors treat you in office hours?
Distinctiveness - how does prof x treat other students in office hours?
Consistency - does prof x treat you the same way when you go to her office at other times?
Criticisms - kelly
Doesn't work well for circumstance attributions
Doesn't work when information is missing
Covariation does not mean causality
Participants are given "pre-packaged" info which they might not seek or use in everyday situations - in experiments, not reflective of real life situations
Evidence suggests people are poor at assessing covariation between events (Alloy & Tabachnik, 1984)
It may appear that the covariation principle was used, but the processing used may be completely different (e.g. Nisbett & Ross, 1980)
Requires multiple observations over time- which is not always possible to do
Causal Schemas
Preconceptions or theories built up from experience about how certain kinds of causes interact to produce a specific effect
Allows one to interpret information quickly by comparing and integrating it with a schema
Discounting & Augmenting
Model used to explain our quick attributional decision making
One potential cause, the cause has a level of weight or importance
You'll discount the cause when there are multiple causes
Assign less of a weight for different causes
multidimensional approach (Weiner, 1986)
Locus - internal or external?
Stability - is the cause a stable or unstable one (over time)
Controllability - to what extent is future task performance under the actor's control?
This is a lot of effort, not doing it automatically, doing it on purpose, not quick judgement
Sources of Error in Attribution
Fundamental attribution error
Jones & Harris (1967) - fundamental attribution error
tendency to explain others' actions as stemming from dispositions even in the presence of clear situational causes; tendency to overestimate the impact of dispositional factors, underestimate the environment
This error is more common or stronger in individualist cultures
Dual Process Model of FAE
First: Internal Attribution
Then: Consider alternative explanations
- When are we likely to make it to the 2nd step? Consider alternative explanations
Time
Energy
Motivation
Cognitive load of people who had to write a speech, less able to consider other explanations
The Actor/Observer Effect
Tendency to attribute own behaviour mainly to situational causes, but the behaviour of others mainly to internal (dispositional) causes
Others: dispositional
Ourselves: situational
Why? The Actor/Observer Effect
Perceptual Salience
Actors have more information about themselves than observers do.
Self-Serving Attributions
Success → internal, dispositional factors
Failure → external, situational factors
False Consensus
Tendency to overestimate the commonality of our own opinions, beliefs, and behaviours.
Assumption that because you choose to live/work/etc. In the same place, you must share values
Defensive Attributions
Explanations for behaviour that avoid feelings of vulnerability or mortality
Avoiding threat situation
Avoiding things that make you feel terrible
Thinking the world is a true and just place
Unrealistic Optimism
Good things more likely
Bad things less likely
Assumptions that we will return home at the end of the day safe and sound.
Only way we can go out in the world
Anxieties come from an accurate assumption
Belief in Just World
Cultural thing, plays out differently in different cultures
People who do bad things should be punished
Bad things happen to bad people
Good things happen to good people
Not actually true, disproportionate incarceration rates
How accurate are our attributions?
Not as accurate as we think -
we are often crazy good at it, but also crazy prone to bias and error
self-reflection (introspection)
Capacity for self-reflection (introspection) is necessary for people to feel as if they understand their own motives and emotions and the causes of their behaviour.
Self is heavily influenced by social factors.
Affect: How we evaluate ourselves, enhance our self-images, and defend against threats to our self-esteem
Behaviour: How we regulate our actions and present ourselves according to interpersonal demands
Cognition: How we come to know ourselves, develop a self-concept, and maintain a stable sense of identity
The Functions of the Self
Organisational Function
Emotional Function
Executive Function
Impression Management
Organisational Function
Self-knowledge
The way understand who we are and organise information, relative to the world
What is salient and stable
Emotional Function
(e.g., Higgins): Self-esteem
How we maintain positive views of the self
Actual Self, Ideal Self, Ought Self
Prevention or promotion focus?
The more disjointed the actual and the ideal self is, the harder it is
Executive Function
Self-regulation or control
How we plan and execute behaviour and choices
Decision making and planning
Impression Management
Self - presentation
How we present ourselves and get them to view us the way we wish to be seen
Isn't just making people like you
To earn the respect of others is a good thing
Managing how you are perceived by others, not just about manipulating others, sense of agency
William James (1842-1910)
father of psychology
Duality of the Self
in western cultures, most salient in individualistic cultures
Known ("Me") - what you know
Knower ("I") - does the knowing
Self-Concept
Sum total of an individual's beliefs about their own attributes
"Known"
Self-Awareness
thinking about the self and evaluate according to standards/values
"Knower"
The Self-Concept
Self-concept is made up of self-schemas.
Self is an important object of our attention and a product of consciousness.
Self-Schema
Beliefs about oneself that guide processing of self-relevant information. Self is dynamic and socially situated
Who we are, ever changing and socially situated
Social context
Sense of self may shift dramatically depending on whom we are interacting with
Distinctiveness
May highlight aspects of the self that make us feel most unique in a given context
Rudimentary self-concept
Some primates (chimpanzees, gorillas, orangutans) and maybe elephants or dolphins,
children self concept
Humans at 18 to 24 months via social interaction begins to emerge
Concrete, referent to characteristics like age, sex, neighborhood, and hobbies
More complex self schema develops as they grow
Mature self-concept
Less emphasis on physical characteristics
More emphasis on psychological states and how other people judge us
Little kids knows how old they are, but showing you what there like by how they respond
Is the Self Specially Represented in the Brain?
Synaptic connections provide biological base for memory, making possible sense of continuity needed for normal identity (LeDoux)
Various self-based processes can be traced to activities occurring in certain areas (Feinberg & Keenan)
Damage parts of the brain can lead to intense personality changes
Self can be transformed or destroyed by damage to the brain and nervous system.
Hit in the head over long period of times
changes personality, leads to depression and memory problems
Repetitive concussions
Feel differently about themselves
Culture Concept:
Psychology dominated by western cultural bias which influences people's definition of social structure and coping strategies
Levels of culture
Individual level
Thoughts, feelings and behaviours
Interaction level
Family, home, workplace, school
Institution level
Government, media, sports, science, education
Ideas level
What is good, right, and natural
Individualism
One's culture values the virtues of independence, autonomy, and self-reliance
US - you are told you can put yourself first, winning is a good thing and being the best
Australia - there's a limit, goes for a balance, your ability to get there rather than the actual achievement
Collectivism
One's culture values the virtues of interdependence, cooperation, and social harmony.
Overlap with other people
Defined by other people, put family first, do people trust me
Dominant core cultural distinctions made
How we define ourselves related to important people around us
Culture promotes values
Independent view of the self
Defining oneself in terms of one's own internal thoughts, feelings, and actions and not those of other people.
Self seen as a distinct, autonomous entity, separate from others and defined by individual traits and preferences
The squeaky wheel gets the grease.
Interdependent view of the self
Defining oneself in terms of one's relationships to other people; recognizing one's behaviour is often determined by the thoughts, feelings, and actions of others.
Self seen as connected to others, defined by social duties and shared traits and preferences
The nail that stands out gets pounded down
Singelis (1994)
developed a scale to measure two senses of the self.
What do you think of yourself? description types
A. Physical Self-Descriptions: Refer to physical qualities that do not imply social interaction.
B. Social Self-Descriptions: Refer to relationships, groups memberships, social roles, and attitudes which are socially defined and validated.
C. Psychological Self-Descriptions: Refer to psychological traits (determined) or states (tired, nervous) and to attitudes which do not refer to particular social referents.
D. Holistic Self-Descriptions: Refer to characteristics so comprehensive or vague that they do not distinguish one person from another.
E. Other/Miscellaneous
When you make a women's appearance salient, they do worse on cognitive tests
Sit with a view of themselves in the mirror
Given a garment, sit in it for 10 minutes
Also given a cognitive task to do at the same time
One was a sweatshirt, one was a swimsuit
Women, not men, in swimsuit would talk about appearance related items
20 statement tasks
Only the women in the swimsuit that did worse on cognitive task
We come to know ourselves
Through introspection
By observing our own behaviour
By adopting Other people's perspective
By comparing ourselves to others
Introspection
The process whereby people look inward and examine their own thoughts, feelings, and motives.
Introspection can lead us astray.
Can be misleading
More we try to explain our feelings, the worse we get
Make misattributions
Over emphasise our causal theories, not thinking it through
Everything is subjective
Most people overestimate the positives when self-assessing.
People do not rely on introspection as often as we think.
Reasons for feelings and behaviour can be outside conscious awareness.
Not always pleasant to think about ourselves
Don't overthink it
Self-Awareness Theory
When people focus their attention on themselves, they evaluate and compare their behaviour to their internal standards and values.
Affective Forecasting & Durability Bias
We have difficulty in predicting responses to future emotional events and tend to overestimate strength and duration of our emotional reactions.
For negative events, we do not fully appreciate our psychological coping mechanisms.
We focus only on the emotional impact of a single event, overlooking the effects of other life experiences.
Why we like something and the reasons why we like something are not as accessible as we think it is
Many mental processes outside of awareness
Causal Theories
theories about the causes of one's own feelings and behaviors; often we learn such theories from our culture
Schemas and theories are not always correct. Can lead to incorrect judgments about the causes of our actions.
Reasons-Generated Attitude Change
Attitude changes resulting from thinking about the reasons for one's attitudes; people assume their attitudes match the reasons that are plausible and easy to verbalise.
Odds are your first choice will be
correct
Self-Perception Theory (Bem, 1972)
When our attitudes/feelings are uncertain or ambiguous, or internal cues are difficult to interpret, we infer these states by observing our behaviour and the situation in which it occurs.