Unit 1.1-meeting customer needs
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4 Terms
1
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Mass market
-Aimed a large group of buyers
-wide appeal and is useful to a variety of people
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Niche market
Targeted to a specific group of buyers
Specialized to meet particular requirements
3
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Complementary goods
Goods that are purchased together because they are consumed together
4
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Inferior goods
Goods for which demand will fall if income rises or rises if income falls
Note 
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