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Ed
Ed = (change in Q.D. / (sum of qty. / 2) ) / (change in price / (sum of price / 2) )
Ed > 1 (elastic)
Ed < 1 (inelastic)
Ed = 0 (perfectly inelastic)
Ed = infinity (perfectly elastic)
Ed = 1 (unit elastic)
total revenue
TR = price (P) * qty. demanded
inelastic: TR ^ and P ^ (and vice versa)
elastic: P ^ and TR decreases (and vice versa)
Es
Es = (change in Q.S. / (sum of Q.S. / 2) ) / (change in price / (sum of price/2) )
Es > 1 (elastic)
Es < 1 (inelastic)
Es = 1 (unit elastic)
Es = 0 (perfectly inelastic, vertical line)
cross elasticity of demand
Exy = percentage change in Q.D. of product X / percentage change in price of product Y
positive: substitutes
negative: complements
income elasticity of demand
Ei = % change in qty. demanded / % change in income
positive: normal good
negative: inferior good
marginal utility
change in total utility / change in qty. demanded
marginal utility per dollar spent
MU of product A / price of A
accounting profit
A.P. = total revenue - explicit costs
economic profit
E.P. = total revenue - explicit costs - implicit costs
total costs
TC = TFC + TVC
average fixed costs (AFC)
AFC = TFC / qty. of output produced
average variable costs (AVC)
AVC = TVC / qty. of output produced
average total costs (ATC)
ATC = TC / qty. of output produced
or
ATC = AFC + AVC
marginal cost
MC = change in TC / change in qty. of output
where AVC intersects MC, cost is lowest
marginal productivity of labor
MPl = change in TP / change in Ql (qty. labor)
consumer equilibrium
MU A / price A = MU B / price B