prequiz

Market Occupancy

(Total Occupied Rooms in Market / Total Rooms in Market) x 100.

Average Daily Room Rate for the Market

Total Room Revenue in Market / Total Rooms Sold in Market.

Market Mix of Demand

The breakdown of where customers come from like leisure business or group.

ROOM NIGHTS

One room sold for one night.

Fair Share of Supply

(Hotel's Rooms / Total Market Rooms) x 100.

Demand Captured

The actual number of room nights a hotel sells.

Fair Share of Demand

(Fair Share of Supply % x Total Market Demand).

Total Market Demand

Total room nights sold by all hotels in the market.

Total Demand Captured

Another term for a hotel's total rooms sold.

Total Market Penetration

(Demand Captured / Fair Share of Demand) x 100.

Projected Hotel Occupancy

Forecasted percentage of a hotel's rooms that will be sold.

Calculation of Average Room Rate

Total Room Revenue / Total Rooms Sold.

Percentage of Distribution

(Bookings from a Channel / Total Bookings) x 100.

Multiple occupancy

Percentage of sold rooms with more than one guest.

Room Nights at Rack

Rooms sold at the full standard price.

Room Nights at Discount

Rooms sold at a reduced price.

RACK RATES

The hotel's official full price before discounts.

DISCOUNT RATES

Any price offered below the official rack rate.

Performance index

A score comparing hotel performance to the market average.

Market Share

(Hotel's Performance / Market's Total Performance) x 100.

REVPAR

Revenue Per Available Room. Total Room Revenue / Total Available Rooms.

Management Company

The company hired to run daily hotel operations.

Asset Management Company

The company hired to protect the hotel's financial value.

Soft brands

Independent hotels that join a major brand's network.

Scale

The advantage of size for better deals and lower costs.

Percent change

[(New Value - Old Value) / Old Value] x 100.

Ranking Data

Reports listing hotels from best to worst.

Star Report

A brand report showing performance vs. competitors.

Pipeline report

A report on new hotels planned or being built.

HOST Report

The standard industry report comparing hotel performance