Mass Communication Final Exam

“Galloping Horse” (1877)

Eadweard Muybridge

discovery of “persistence of vision”

Prehistory of movies

motion picture camera with William Dickson

Thomas Edison

First Amendment

protects rights of free press and free speech (along with freedom of assembly, religion, and petitioning the governement)

-not an inventor

-Russian immigrant

-RCA

-NBC network

David Sarnoff

Lumiere brothers

developed motion-picture projector in 1895

subliminal advertising

advertising issue with James Vicary (1957)

Tim Berners-Lee

developed world wide web

Vint Cerf

“Father of the internet”

Vladamir Zworykin

developed the iconoscope in the 1920s

Advanced Research Projects Agency (ARPAnet)

developed for the government, military, Pentagon to communicate with each other (1969)

(World Wide Web (WWW)

mass communication

product placement

infomercials

brand name

important terms for advertising (3)

Libel

in-print slander

Slander

verbal slander

vitascope

movie technology by Edison

movie technology developed in 1891

image dissector

developed by Philo Farnsworth in 1927

Shield Laws

laws that prevent a journalist to reveal sources

truth (by defense)

privacy

what mass media law protects (2)

Ivy Lee

“Father of public relations”

Carol Bernet

queen of sketch comedy