Mass Communication Final Exam

“Galloping Horse” (1877)

Eadweard Muybridge

discovery of “persistence of vision”

Prehistory of movies

motion picture camera with William Dickson

Thomas Edison

First Amendment

protects rights of free press and free speech (along with freedom of assembly, religion, and petitioning the governement)

-not an inventor

-Russian immigrant

-RCA

-NBC network

David Sarnoff

Lumiere brothers

developed motion-picture projector in 1895

subliminal advertising

advertising issue with James Vicary (1957)

Tim Berners-Lee

developed world wide web

Vint Cerf

“Father of the internet”

Vladamir Zworykin

developed the iconoscope in the 1920s

Advanced Research Projects Agency (ARPAnet)

developed for the government, military, Pentagon to communicate with each other (1969)

World Wide Web (WWW)

mass communication

product placement

infomercials

brand name

important terms for advertising (3)

Libel

in-print slander

Slander

verbal slander

vitascope

movie technology by Edison

kinetoscope

movie technology developed in 1891

image dissector

developed by Philo Farnsworth in 1927

Shield Laws

laws that prevent a journalist to reveal sources

truth (by defense)

privacy

what mass media law protects (2)

Ivy Lee

“Father of public relations”

Carol Bernet

queen of sketch comedy

Mormon tabernacle choir on Temple-square of Salt Lake City, Utah

what has the longest running tv series with music and spoken word?

The Fugitive Act (August 28,1967)

this season finale had one of the highest rated episodes in television history

the Beatles premiered February 9, 1964

highest rated episode of television history

significance of the Ed Sullivan show

assassination of John F. Kennedy

significance of February 22, 1963

landing on the moon

significance of July 20,1969

Bob Hope

one of television’s earliest and most famous of superstars

October 11, 1975

premiere date of Saturday Night Live

last speech of Martin Luther King

significance of April 7, 1968

Dallas on November 21, 1980

announced JFK’s shooter (name and date)

Edward R. Murrow

See It Now

one of the most respected journalists of early television and his program

Milton Berle

“Mr. Television”

the actress gave birth on the episode shot earlier and also in real life

most watched television episode

in what ways was I Love Lucy innovative for its day?

1. discovery of “persistence of vision”

2. development of photography

3. development of the motion-picture camera

4. development of motion-picture projection techniques

5. integration of motion, projection, and photogenic concepts to develop motion-picture film, cameras, and projectors

prehistory of movies (5)

motion pictures

the “child of science”

Hannibal Goodwin

developed roll film

George Eastman

developed Kodak

George Melies (1896)

first artist of the cinema

the Great Train Robbery (1903)

Edwin S. Porter (name and date)

arrival of sound

significance of October 26, 1927

1. the “red scare”

2. Supreme Court divorcement ruling

3. international film movement

4. the rise of television

postwar era (4)

1. production

2. distribution

3. exhibition

structure and organization of movies (3)

1954-1955

year that color came to television

W6X in Schenectady, New York

first television drama (name and place)

1937

when 17 stations were licenced

RCA introduced TV at New York World’s Fair

significance of 1939

1. subliminal advertising

2. advertising regulation

3. advertising placement

4. advertising effectiveness

advertising issues (4)

Uniform Resource Locator

URL

Hypertext Transfer Protocol

HTTP

Hypertext Markup Language

HTML

email and instant messaging

interpersonal communication with the internet

private access, facebook, etc.

group communication with the internet

the World Wide Web

mass communication with the internet

1. time-waster

2. “real” relationships

3. cyberporn

challenges with the internet (3)

Reckless Disregard

publishing a statement while seriously doubting whether it is true, or failing to investigate obvious signs that it may be false

one of the big four broadcast networks

its rise in the 1980s-1990s changed the U.S. television industry

reshaped the structure of mass media

significance of Fox network (3)

allowed viewers to record programs and watch later

enabled repeated viewing and sharing of tapes

significance of VCR (2)

made time-shifting seamless and digital

introduced one-click recording, smart scheduling, and episode tracking

gave viewers full control with fast-forward/rewind on live TV

significance of TiVo/DVR (3)

ABC- American Broadcasting Company

CBS- Columbia Broadcasting System

NBC- National Broadcasting Company

the Big Three

The Jazz Singer

first feature-length movie with synchronized dialogue and music using the vitaphone system

Advertising

paid, controlled messages placed in mass media aimed to persuade or promote a product, service, or idea

full control over content

lower credibility

direct, persuasive, often repetitive

Public Relations (PR)

unpaid or earned communication that manages the public image of an organization or individual and aims to build relationships, credibility, and a positive reputation

limited control over content

higher credibility

informational, relational, often more subtle

TV commercials

radio spots

social media ads

banner ads

sponsored content

advertising examples (5)

news articles about a new product launch

press conferences

company crisis statements

influencer mentions not paid for

interviews with CEOs on TV news

PR examples (5)

Internet Service Provider (ISP)

a company that provides individuals and organizations with access to the internet

Globe, PLDT, AT&T, Verizon, Spectrum, etc.

examples of ISPs (5)

time-shifting

recording or accessing media content at a time different from its original broadcast or release

John Rockefeller

one of the most influential figures in the early development of mass communication practices, especially in public relations, media strategy, and corporate image management