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Demand
The willingness and ability to buy goods/services.
Law of Demand
When price goes up, quantity demanded goes down (and vice versa).
Quantity Demanded
The specific amount people are willing to buy at a certain price.
Demand Curve
A graph showing the relationship between price and quantity demanded.
Market Demand
The total demand of all buyers in a market.
Substitute Good
A good that can replace another (like Pepsi for Coke).
Complementary Good
A good that is used with another (like chips and salsa).
Normal Good
A good people buy more of when income increases.
Inferior Good
A good people buy less of when income increases.
Income Effect
When price changes, people feel richer/poorer and buy more/less.
Substitution Effect
When price changes, people switch to cheaper alternatives.
Shift in Demand
When factors other than price cause the demand curve to move.
Movement Along Demand Curve
When only price changes, moving up or down the curve.
Determinants of Demand
Factors like income, tastes, expectations, and related goods that shift demand.
Elasticity of Demand
How sensitive demand is to a price change.
Supply
The willingness and ability of producers to sell goods/services.
Law of Supply
When price goes up, quantity supplied goes up (and vice versa).
Quantity Supplied
The amount producers are willing to sell at a certain price.
Supply Curve
A graph showing the relationship between price and quantity supplied.
Shift in Supply
When factors other than price cause the supply curve to move.
Movement Along Supply Curve
When only price changes, moving up or down the curve.
Determinants of Supply
Factors like technology, input costs, number of sellers, and expectations that shift supply.
Equilibrium Price
The price where quantity demanded = quantity supplied.
Equilibrium Quantity
The amount bought and sold at equilibrium price.
Market Clearing Price
Another name for equilibrium price.
Surplus
When supply is greater than demand (too much left over).
Shortage
When demand is greater than supply (not enough available).
Price Mechanism
How supply and demand interact to set prices.
Invisible Hand
Adam Smith's idea that markets self-regulate through supply and demand.
Market Equilibrium
The stable point where demand and supply balance.
Increase in Demand
Demand curve shifts right, leading to higher equilibrium price and quantity.
Decrease in Demand
Demand curve shifts left, leading to lower equilibrium price and quantity.
Increase in Supply
Supply curve shifts right, lowering equilibrium price but raising equilibrium quantity.
Decrease in Supply
Supply curve shifts left, raising equilibrium price but lowering equilibrium quantity.
Double Shift
When both supply and demand shift at once (outcome depends on size of shifts).
Disequilibrium
When markets are not at equilibrium (causing surplus or shortage).
Shocks
Sudden events (like natural disasters or tech changes) that shift supply or demand.
Consumer Surplus
The benefit consumers get when they pay less than they're willing to.
Producer Surplus
The benefit producers get when they sell for more than their minimum acceptable price.
Total Surplus
The sum of consumer and producer surplus (measures market efficiency).
Price Control
When government sets legal limits on prices.
Price Ceiling
A legal maximum price (can cause shortages if below equilibrium).
Rent Control
A common price ceiling example (limits rent landlords can charge).
Price Floor
A legal minimum price (can cause surpluses if above equilibrium).
Minimum Wage
A price floor on labor (minimum pay workers must receive).
Binding Price Control
A control that affects the market (set above/below equilibrium).
Non-Binding Price Control
A control that does not affect the market (set above/below but not restricting).
Quantity Control
Government limits on how much of a good can be bought or sold.
Quota
A specific limit on the quantity of a good that can be sold.
Quota Rent
The extra earnings producers make when quotas raise prices above equilibrium.