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Psychology
the study of behavior and mental processes
Wilhelm Wundt
created the first psychological laboratory, built in Germany
Sigmund Freud
considered the Father of Psychoanalysis, a therapy method that emphasizes unconscious motives and conflicts
Phrenology
the belief that different parts of the brain account for specific character and personality traits (Pseudoscience)
Nature vs Nurture Debate
age old controversy over the relative influences of genes and experiences in the development of psychological traits and behaviors
Nature
biological and genetics factors that influence a person’s traits (Ex: natural hair color, blood type, eye color)
Nuture
environmental factors that influence a person’s traits (Ex: accent, interests. culture)
Neuroscience
Focuses on how the body and brain enable emotions, memories, and sensory experiences
Behavioral
Focuses on how we learn observable responses
Cognitive
Focuses on how we encode, process, and retrieve information
Social-Culture
Focuses on how behavior and thinking vary across situations and cultures
Psychodynamic
Focuses on how behavior springs from unconscious drives and conflicts
Evolutionary
Focuses on how the natural selection of traits passed down from one generation to the next has prompted survival genes
empirical
based on observations or experiences
NOT Psychology
“Junk” Science, Astrology, Common Sense
Psyche
Soul/Mind
Twin Studies
used to study nature and nurture
psychologist
can’t give meds
psychiatrist
gives meds
Scientific Method
a step by step process used by psychologists to study human behavior and mental processes through empirical research
Hypothesis
a testable prediction, often implied by a theory
Descriptive Methods
research methods that observe and DESCRIBE the characteristics of the person or action being studied; 3 types
Case Studies
when one individual or group is studied in depth with the hope of revealing things true of all of us.
Naturalistic Observation
observing and recording behavior in naturally occurring situations without trying to change or control the situation
Positive Correlation
when one variable increases, the other variable increases (same with decreasing) ^^
Negative Observation
when one variable increases, the other decreases ^v
causation
Correlation does not prove _____
Experiment
research method that allows researchers to control or manipulate the situation being studied
Independent Variable
the factor that is manipulated and whose effect is being studied in an experiment
Dependent Variable
the factor that is being measured and that depends on the independent variable in an experiment
Confounding Variable
a factor other than the factor being studied that might influence a study’s results
Placebo
an inactive substance or condition used as a control in a study. Used to help understand the real effect of a new treatment
Wording Effects
Even subtle changes in the wording of survey questions can have dramatic effects on the responses
Population
All those in a group being studied, from which samples may be drawn
Representative Sample
When conducting a survey, we want a small group of people who accurately represent the larger population
Random Sample
When conducting a survey, every member of the population we are studying should have an equal chance of inclusion.
Control Group
The group not exposed to the treatment in an experiment
Experimental Group
The group that receives the treatment in an experiment
Placebo Effect
A phenomenon in which a placebo produces results because the person expects the “treatment” to work
Single Blind Procedure
A procedure in which only the research staff know who has received the treatment/placebo in an experiment
Double Blind Procedure
A procedure in which both subjects and research staff are blind about who has received the treatment/placebo in an experiment
Replication
Running an experiment multiple times with different subjects and conditions to eliminate all bias.chance and to produce the best results
APA Ethics Code
Animals treated humanely
Get consent to participate (fully)
No harm and discomfort to participants
Keep info about participants confidential
Debrief participants fully after experiment
Stanley Milgram Obedience (Shock) Experiment
Stanley Milgram
people volunteered, “students'“ were to be shocked by the “teachers'“ by 400 v or less
if questions were answered wrong, students were shocked (not actually)
an experiment to see how far people will obey to a higher figure after Holocaust
caused emotional distress, not fully consented
Stanford Prison Experiment
Philip Zimbardo
Roleplay of prisoners and guards
Trying to see if they’ll adopt the behavior of the roles
Guards become abusive, prisoners become obedient and distressed emotionally
William James
This psychologist/philosopher authored "Principles of Psychology" in 1890 which introduced psychology to the educated public
Mary Calkins
This psychologist became the first female president of the APA
John B. Watson
Classical Conditioning; behaviorism, conducted “Little Albert” experiment
B.F. Skinner
Operant conditioning; behaviorism, Conducted experiments with animals (pigeons and rats_
Random Assignment
when subjects are randomly assigned to control and experimental groups