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By observing a few industry characteristics, we can predict ________ & _________
pricing & output behavior
Market structure depends on
-number of firms
-nature of product
-barriers to entry
-control over price
order of competition fields
perfect competition
monopolistic competition
oligarchy
duopoly
monopoly
perfect competition
many buyers & sellers
Homogeneous (standardized) products
No barriers to market entry or exit
No long run economic profit
No control over price
Each firm is a price taker
what is demand curve in perfect competition
perfectly elastic
demand = (in perfect competition)
marginal revenue (=Price)
the overall market for a product determines ________
the price of that product
an individual seller maxmizies their profit where _________
vertical distance between total revenue & total cost is largest
Max profit is where
MR=MC
How to find max profit (from table)
P= TR-TC
(TR= PxQ)
Find MR=MC
TC > TR, then what?
Max profit is negative
Profit equation for graph
Profit = (P-ATC) x Q
Steps of figuring out profit in Perfect Competition Graph
1. Find MR=MC
2. Find Optimal Q (Q @ MR=MC)
3. Final Optimal P (P @ optimal Q)
4. Find ATC (ATC @ optimal Q)
5. Find Profit (Use equation)
Normal profits are equal to
zero economic profits where P =ATC
When Demand (or MR) is below AVC, then firm should ______?
shut down
Short run
at least one FOP is fixed (capital)
Long run
All factors are variable, firms enter in response to profits & exit in response to losses
Marginal cost is
the difference between each TC
MC can't go over
MR
if ATC is higher than the price, then there is a _________
negative profit
where is the shutdown point on a perfectly competitive industry graph
the intersection of AVC & MC (where AVC is at min)
where is the point where the firm is making a loss but will continue to operate in the short run on a perfectly competitive industry graph?
between the shutdown point (the intersection of AVC & MC) & the break even point (the intersection of ATC & MC)
where is the break even point on a perfectly competitive industry graph?
the intersection of ATC & MC (where ATC is at min)
Where is the point where the firm is making an economic profit on a perfectly competitive industry graph
above the break even point (the intersection of ATC & MC) just on MC curve
Which point or points are on the firm's short-run supply curve in a perfectly competitive industry?
anything above the shutdown point (the intersection of AVC & MC )
loss minimization
when price < ATC, firms minimize losses by producing if P > AVC or shut down if P < AVC
Price below ATC, then what kind of profit?
Price above ATC, then what kind of profit?
negative profit
Positive profit
If price falls below AVC in short run, a firm will _______
& if it Long run?
decrease production to zero units
then firm will exit industry
A firm's short run supply curve is its
marginal cost curve above the minimum point on the AVC curve
If ATC is higher than price, then there is a
loss
profit maximizing quantity is where
MR=MC
When should a firm shut down?
When price is less than AVC
What is the Long run price & quantity for a firm?
where ATC crosses MC
Long run outcome in competitive markets exhibit what (&about them)
Productive efficiency: goods are supplied at the lowest possible cost (min ATC)
Allocative efficiency: mix of goods & services is just what society desires
Is short run is making profit in long run, then what happens to Supply in Long run?
Supply curve shifts right
Monopoly
market power
price maker (demand curve & costs utilmateiy determine price)
individual firm can set price
Price is above MC & price doesn't equal MR
(MR=MC to determine production, not price)
Why we have monopolies
1. control over a significant factor of production (De Beers)
2. Patents, Copyrights, government franchises
3. Economies of scale (major utilities like gas or water)
Natural monopoly
where economies of scale are so large that one firm can supply entire market at lower ATC than if there were more firms
A monopolist can sell additional output, only if it
reduces price
The MR curve lies
below the demand curve at every point, expect first
Where to produce for monopolist company on graph
where MR & MC meet
_______ tells us how much is good for monopolist company on graph
demand curve
How to find profit for monopolist company on graph
ATC at Q. (PxQ - ATCxQ*)
MR formula
change in TR/change in Q
Steps to find the Maximum Monopoly Profit
1. Find where MR = MC, find Q there
2.. Find P by going up D curve where Mr=MC
3. Find what ATC = at that Q value
4. Plug everything in formula (P-ATC)(Q)
What is the profit maximizing point?
Q= where MR=MC
P= Demand at that Q value where MR=MC
under conditions of monopoly, the price will be ______ & output will be ________ than under conditions of competition
& what does this create? ^^^
higher
lower
Inefficiency in the market (deadweight loss)
Who are losing in a monopoly?
consumers
How to tell if producers are winning or losing in a monopoly?
depends on how much they're gaining/ losing
monopolies create benefits in terms of
innovation: new products & technologies
To price discriminate, firms
1. must have some control over price
2. must be able to separate the market into groups based on elasticities of demand
3. must be able to prevent arbitrage
(^ buy something for lower price & can turn around & sell it for more)
3 types of price discrimination
1st degree
2nd degree
3rd degree
1st degree price discrimination (perfect price discrimination) & examples
able to gather all consumer surplus
Earn additional profit from charging consumers their highest willingness to pay
Ex: applying for college
2nd degree price discrimination
seller charges less to buyers who buy in bulk
Earn additional profit from charging different prices based on quantity
Ex: season passes, packs of soda
3rd degree price discrimination
segment market by different demand curve (elasticity of demand)
charging different prices to different groups of consumers with varying elasticities
Ex: coupons, movie tickets: time of day & age, Airline tickets: time of purchase, type of class
relevant market: monopoly power increases as it becomes ____________
more concentrated
CR4 =
% of shares for top 4 firms added together
how to find % shares (to find CR4)
# of sales/ total # of sales
HHI (Herfindahl-Hirschman Index)
the sum of the squares of market share held by each firm (ranges from 0 to 10,000)
HHI < 1500
unconcentrated
1500 < HHI < 2,500
moderately concentrated
HHI > 2,500
highly concentrated
bigger the HHI, the ____________ competitive
less
Monopolistic competition
many firms compete by selling similar, but not identical products (differentiated)
- many buyers & sellers
- differentiated products
- no barriers to market energy or exit
- no long run economic profit
- some control over price
how does a Monopolistic competition differentiate products
superior products
better location
superior service
clever packaging
advertising
Profit maximizing for monopolistic competition
same as monopoly
1. Find where MR = MC, find Q there
2.. Find P by going up D curve where Mr=MC
3. Find what ATC = at that Q value
4. Plug everything in formula (P-ATC)(Q)
Long run adjustments (monopolistic competition)
if firm earning _____________, new firms will enter industry
Competition ________ demand for each individual seller, shifting demand curve to ______
In long run, each seller earn normal profits, so that price equals ___________
economic profits
reduces, left
ATC (not minATC)
Oligopoly
relatively new firms
interdependent decision making
Substantial barriers to market entry (huge fixed costs create this)
Potential for long run economic profit
Shared market power & considerable control over price
Cartels
agreement between firms in industry to formally collide on price & output & then agree on distribution of production (reduce overall supply to raise profits)
In cartels, they (_______ overall supply to _______ profits)
reduce
raise
oligopolist
large relative to the market & the actions of one oligopolist make large differences in the profits of another
Two types of oligopolist & about
interdependence
choice of P or Q affects rival firm's profits & vice versa
Game theory
Study of how people make decisions when attaining their goals depends on interaction with other players
Two types of game theory & about each
sequential move games
one player at a time
Simultaneous Move game
actions occur at same time
Basic components of game theory
players (2 competitions firms)
information (no private info)
Strategies (enter/exit, price high/low, etc.)
Payoffs (usually profits)
Outcomes (Resulting outcome from playing best strategy)
in a cheating situation in a cartel, how is better off & who is worse off?
every country/ business is worse off expect for the one who cheated
how to determine how much each company loses in a cheating situation in a cartel
(P x Q) - (New Profit x Q*)
how to solve sequential Games
backwards induction
start with one company, starting at ends & look at what options give you best outcome for that company, then look at other company)
if a firm producing a quantity where MR exceeds MC, the firm should ______ existing levels of production in order to _________ profitability
expand
Increase
A Nash equilibrium occurs when
no player has an incentive to unilaterally change strategies.
In the prisoner's dilemma, firms could do better if they both did _____
exactly the opposite of what they ultimately choose to do.
USA imports _____ of oil & most of it comes from ________
40%
Canada
steps of backward induction
check for white # for company B based on the two choices that company A makes first. Then from those two choices, pick whichever has largest # for company A
Nash equilibrium
occurs when all players in a game use an optimal strategy in response to all other players' strategies
Maximizes the expected payoff given all possible scenarios
dominant strategy
Occurs when a player chooses the same strategy regardless of what his or her opponent chooses.
(a Nash equilibrium results because of this)
profit is neg in SR, then firm
However, if the price drops ^^^ in SR, then firm
What about in LR?
stays & produces
Produces zero
Exits
restrict supply/ low output =
price goes up/ profit increases
(collusion both choose low)
Prisoner's Dilemma
when dominant strategies make players worse off then if they worked together
(when the payoffs are the same)
Dominant strategies steps (how to solve)
1. Look at Company A & see what it should do when Company B produces more or less
2. Look at Company B & see what it should do when Company A produces more or less
3. Dominant strategy is the box that includes the best strategy for Company A & the best strategy for Company B
For competitive firm where is P*
where MC crossed D
How to find profit from table
Profit - (MCxP)
how to find LR price & quantity for firm
ATC crosses MC (minATC)
Price below shut down point, then what in SR?
zero
where/ what is the shut down point
MC = AVC
Cartel cheater gain formula
(Initial units + cheating units) x New Price