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Perception
The process of interpreting sensory information.
Bottom-up processing
Interpreting based on raw sensory data.
Top-down processing
Interpreting using expectations and prior knowledge.
Schemas
Mental frameworks that organize information.
Perceptual set
A mental bias that makes you perceive things a certain way.
Attention
Focusing mental awareness on certain stimuli.
Selective attention
Focusing on one thing while ignoring others.
Cocktail party effect
You notice your name even in noisy environments.
Inattentional blindness
Missing something because your attention is elsewhere.
Change blindness
Not noticing big changes in your environment.
Gestalt psychology
The idea that we perceive whole patterns, not just parts.
Closure
Filling in missing information to see a whole image.
Figure and ground
Distinguishing a main object from its background.
Grouping
Organizing stimuli into meaningful patterns.
Proximity
Grouping things that are close together.
Similarity
Grouping things that look alike.
Depth perception
The ability to see the world in 3D.
Visual cliff
A device testing depth perception in infants.
Binocular cues
Depth cues requiring both eyes.
Convergence
Eyes turning inward for close objects.
Retinal disparity
Different images from each eye help judge depth.
Monocular cues
Depth cues using one eye.
Relative clarity
Clearer objects seem closer.
Relative size
Larger objects appear closer.
Texture gradient
Less detail means farther away.
Linear perspective
Parallel lines appear to meet in the distance.
Interposition
Objects blocking others appear closer.
Perceptual constancies
Objects stay the same despite changes in lighting or angle.
Color constancy
We perceive colors as constant in different lighting.
Perceptual adaptation
Adjusting to changed visual input.
Apparent motion
Seeing movement that isn’t really there.
Stroboscopic movement
Fast images look like motion (like animation).
Phi phenomenon
Lights blinking in sequence look like movement.
Autokinetic effect
Still light appears to move in darkness.
Cognition
Mental processes like thinking and problem-solving.
Metacognition
Thinking about your thinking.
Concept
A mental category for grouping similar things.
Prototype
The best example of a concept in your mind.
Assimilation
Fitting new info into existing schemas.
Accommodation
Changing schemas to fit new info.
Executive functions
Mental skills for planning and controlling behavior.
Algorithm
A step-by-step method that guarantees a solution.
Heuristic
A quick shortcut to solve problems.
Representativeness heuristic
Judging based on how much something matches a prototype.
Availability heuristic
Judging based on how easily examples come to mind.
Mental set
Sticking to old ways of solving a problem.
Framing
How information is presented affects decisions.
Nudge
Small changes that influence choices.
Gambler’s fallacy
Believing chance events are “due” to change.
Sunk-cost fallacy
Continuing something because you already invested time/money.
Functional fixedness
Seeing objects only for their usual purpose.
Insight
A sudden realization of a solution.
Confirmation bias
Seeking info that supports your beliefs.
Fixation
Getting stuck on one way of thinking.
Intuition
Quick, automatic thinking.
Overconfidence
Overestimating your own accuracy.
Belief perseverance
Sticking to beliefs even when evidence disproves them.
Creativity
Producing new and useful ideas.
Divergent thinking
Generating many possible solutions.
Convergent thinking
Narrowing to one best solution.
Memory
The system for storing and recalling information.
Explicit memory
Conscious memories you can describe.
Episodic memory
Memories of personal experiences.
Semantic memory
Memories of facts and knowledge.
Implicit memory
Unconscious memories like skills.
Procedural memory
Memory for actions and routines.
Prospective memory
Remembering to do things in the future.
Neurogenesis
Growth of new neurons.
Long-term potentiation (LTP)
Strengthening of neural connections through use.
Working memory
Active processing of information you’re using now.
Visuospatial sketchpad
Holds visual and spatial info.
Phonological loop
Holds sound-based info.
Central executive
Supervises and organizes working memory.
Sensory memory
Brief storage of sensory information.
Iconic memory
Visual sensory memory.
Echoic memory
Auditory sensory memory.
Multi-store model
Memory goes from sensory → short-term → long-term.
Shallow processing
Encoding based on surface features.
Deep processing
Encoding based on meaning.
Automatic processing
Unconscious encoding of routine info.
Effortful processing
Requires attention and effort.
Encoding
Getting information into memory.
Storing
Keeping information in memory.
Retrieval
Getting information back out.
Structural processing
Encoding based on appearance.
Phonemic processing
Encoding based on sound.
Semantic processing
Encoding based on meaning.
Encode
Turning information into a memory.
Mnemonic devices
Memory aids like acronyms or images.
Method of loci
Remembering by linking items to locations.
Chunking
Grouping items into meaningful units.
Categories
Grouping items by type.
Hierarchies
Organizing information from general to specific.
Spacing effect
Spaced-out studying works better than cramming.
Massed practice
Cramming information all at once.
Distributed practice
Spreading study sessions over time.
Serial position effect
Remembering first and last items best.
Primacy effect
Remembering the first items.
Recency effect
Remembering the last items.
Short-term memory
Holds small amounts of info briefly.