H4 - Decoding Greatness

You can describe the 3 main characteristics of an invincible company (1)

1. constantly reinvent themselves by exploring a portfolio of new business ideas to stay ahead of everybody else and beat disruption.

2. compete not only on technology innovation, not just on products, not just on service, not just on price but great companies build superior business models in which technology, product, service and price are embedded.

3. transcend industry boundaries. The truly successful companies can less and less be classified in one industry.

You can point out why Tesla meets the characteristics of an invincible company (2)

Tesla is not only disruptive for the car industry but also reinvents how solar energy can be produced and storaged.

You can explain why Michelin is a good example of an invincible company (3)

Michelin is een invincible company door continue innovatie, diversificatie van hun businessmodellen (zoals mobiliteitsoplossingen), en een sterk merk dat klantwaarde creëert en behoudt.

You can clarify why existing as well as new business models should be part of a company's 'Business Model Portfolio' (4)

The collection of existing business models a company exploits and the new business models it explores to avoid disruption and ensure longevity.

You can classify topics and behavior as belonging to more exploring new business models or exploiting the existing ones (5)

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You can explain why innovation is needed as well in the exploration phase as in the exploitation of existing models (6)

- Exploratie: Hier gaat het om het ontdekken van nieuwe ideeën, markten of technologieën. Innovatie helpt bij het vinden van unieke kansen en het oplossen van nieuwe problemen.
- Exploitatie: Bij het benutten van bestaande modellen zorgt innovatie ervoor dat processen efficiënter worden, het bedrijf relevant blijft in een veranderende markt en concurrenten voorblijft.

You can distinguish between 3 types of innovation; transformative, sustaining and efficiency innovation (7)

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You can explain why innovation is much larger than just technology (8)

- Innovation is about value creation for your customers, for your organisation.
- Innovation is not a synonym for technology.
- Technology, however, can be the foundation or the driver for innovation.

You can describe how and why the portfolio map tool is used (9)

Een visueel hulpmiddel dat gebruikt wordt om projecten of producten binnen een organisatie te analyseren en te prioriteren.
- Waarom: Het helpt bij strategische beslissingen, zoals waar te investeren, en zorgt voor een balans tussen risico en groei.
- Hoe: Het verdeelt projecten in categorieën op basis van factoren zoals groei en marktaandeel, zodat bedrijven hun middelen efficiënter kunnen toewijzen en prestaties kunnen optimaliseren.

You can explain the difference between innovation risk and disruption risk (10)

• Innovation Risk draait om de onzekerheid bij het introduceren van iets nieuws binnen de eigen organisatie.

• Disruption Risk gaat over de dreiging van verregaande verstoring door externe factoren of concurrenten, met mogelijk ingrijpende gevolgen voor de gehele markt.

You can list and explain the 4 different innovation risks associated with explore (11)

• Desirability risk

  • No customer interest

• Feasibility risk

  • Impossible to build or deliver

• Viability risk

  • Not enough ROI

• Adaptability risk

  • Negative impact of external factors

You can list and explain the 2 different disruption risks associated with exploit (12)

• Internal Business Model Design risk

  • Internal weakness

  • growing cost structure

• External Business Model Design risk

  • External threats

  • Shifting markets

You can clarify the invest principles for the exploration portfolio (13)

1. Invest in a portfolio of projects to spread your bets
2. Start with small investments while at start the risk is too high
3. Only increase follow-up funding when tests suggest risk reduction
4. Manage return on portfolio instead of on individual projects

You can clarify the invest principles for the exploitation portfolio using a BCG matrix (14)

classifies a firm's product and/or services into a two-by-two matrix

Depending on the position of the product in the matrix, it either makes money or needs to be invested in.

You know what the abbreviation BCG stands for (15)

Boston Consulting Group

You can draw and clarify the BCG matrix (16)

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You can give examples of each of the quadrants in the BCG matrix (17)

Cow: Cola, apple
Star: cola zero
Question mark: VR bril
Dog: cybertruck

You can name the horizontal and vertical divisions of the BCG matrix (18)

• Vertical axis: market growth

• Horizontal axis: market share relative to the largest competitor

You can name and explain the metaphors in the BCG matrix (19)

- Dog: disinvest
- Star: protect and invest further
- Question mark: invest or disinvest
- Cash Cow: invest to maintain market share

You can give investment advice based on a BCG matrix (20)

- Stars: Blijf investeren om groei te ondersteunen.
- Cash Cows: Minimaliseer investeringen en maximaliseer winst.
- Question Marks: Analyseer of je meer moet investeren of afbouwen.
- Dogs: Desinvesteer of beëindig om middelen vrij te maken.

You can explain the difference between invent patterns and shift patterns (21)

- Invent Patterns creëren nieuwe, disruptieve ideeën of technologieën
- Terwijl Shift Patterns bestaande systemen aanpassen of verbeteren om in te spelen op veranderingen in de markt of technologie.

Invent patterns are categorized in 3 types (Backstage - Profit - Frontstage) (22)

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Shift patterns are categorized in 4 types (Backstage - Profit - Frontstage - Value propostion) (23)

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You know what the abbreviation ROI stands for (24)

- Return On Investment