Mass Media Final

Of the following, which release pattern puts a movie in the least amount of theaters?

1. Wide release

2. Saturation release

3. Platform release

4. Limited release

Limited Release

1. When a company pays to sponsor a program on a noncommercial station is called

   1. Underwriting

   2. Sponsoring

   3. Commercials

   4. Billboards

Underwriting

4. By definition, how many screens are in a multiplex theater?

1. 5 to 8

2. 8 to 15

3. 2 to 4

4. 16 to 21

Typically between 8 to 15

5. Which stations make their money by selling time on the airwaves to advertisers?

1. Network Affiliates

2. Subscription Network 

3. Commercial 

4. Noncommercial 

Commercial

6. In a racing game you are driving a new Chevy muscle car and pass a billboard for Pepsi. These companies’ names appearing in the game is called

1. Embedded ads

2. Product placement

3. Branded entertainment

4. Location-based advertising

Embedded ads

7. Which of the following movie release patterns opens to the greatest number of theaters at the same time?

1. saturation release

2. wide release

3. exclusive release

4. platform release

Saturation release

8. Five-days-a-week placement (shows made to be shown every weekday) of a television show is called________ a show. 

1. Piloting

2. Concept Testing

3. Sampling

4. Stripping

Stripping

9. The Federal Trade Commission (FTC) suggests four "fair information practice principles" (FIPPs) concerning privacy with websites. Which of the following is not one of those four broad areas?

1. security

2. choice (or consent)

3. access

4. truth

Truth

13. The movie industry “majors” include

1. Biograph

2. Disney

3. HBO

4. all of these

Disney

14. In the film industry, the term “treatment” refers to

1. a detailed outline of a proposed film

2. the deference that a studio head pays to a star with a very successful track record

3. the effort made by an agent to get the greenlight for a spec script

4. the effort that a studio makes in the development and promotion of a potential star

A detailed outline of a proposed film

15. A television network is an organization that

1. distributes television programming

2. exhibits television programming (on occasion)

3. syndicates programming produced by independent production companies

4. all of these

distributes television programming

The setting, characters, plots, and general tone of a TV series is called a

Format

17. Dynamic in-game advertising

1. is a form of embedded advertising

2. involves changing the ads depending on a player’s game setting level

3. is a highly sophisticated process of targeting players

4. all of these

All of these

19. The majors base much of their industrial clout on

1. production

2. distribution

3. exhibition

4. avoidance of the international market

Distribution

20. A back-end deal

1. typically involves a percentage of the gross

2. is sometimes given to a famous actor

3. often involves a lower upfront salary

4. all of these

all of these

21. Local television stations that are not owned by broadcast networks but which transmit network programming are called 

1. station groups

2. MSO

3. DBS

4. network affiliates

network affiliates

23. A local or network television programmer makes production decisions based on

1. the competition

2. the available pool of viewers

3. costs and interests of sponsors

4. all of these

All of these

25. The most consistently successful independent production companies

1. handle distribution on their own and do not need help from the majors

2. are often tightly linked to particular distributors

3. are those with the worst track records

4. all of these

Are often tightly linked to particular distributors

1. Magazine productions have all of the following goals except

   1. Drawing attractive audiences

   2. Providing an environment conducive to selling advertisers’ products

   3. Keeping the audience engaged with just the print form of the magazine

   4. Providing the audience and environment at an efficient price

Keeping the audience engaged with just the print form of the magazine

1. In the organization of a typical recording company, which job title is used in both the production and A&R departments?

   1. manager

   2. producer

   3. agent

   4. representative

producer

1. What are the two types of royalties?

   1. performance and mechanical

   2. upfront and delayed

   3. live and recorded

   4. analog and digital

performance and mechanical

1. Radio stations may have poor ratings

   1. due to a poorly chosen musical playlist

   2. competing stations in other formats

   3. due to inefficiencies in Arbitron’s measurement system.(rating)

   4. all of these 

All of these

1. Newsletters

   1. often center on specific areas of an industry

   2.  typically have low subscription rates

   3. typically include color photos and innovative graphics

   4. all of these

often center on specific areas of an industry

1. What does A&R stand for?

   1. artist and repertoire

   2. albums and records

   3. announce and record

   4. alternative and rock

artist and repertoire

1. he overall sound of a radio station is the primary responsibility of

   1. the general manager

   2. the sales manger

   3. the on-air talents

   4. the program director

the program director

1. The chief executive of a magazine, who is in charge of its financial health, is also known by what title?

   1. Publisher

   2. Advertising sales director

   3. CEO

   4. Business manager

Publisher

1. Magazines receive financial support from

   1. advertising

   2. single copy sales

   3. subscriptions

   4. all of these

All of these

1. The ___________ is in charge of the entire station operation.

   1. Business Manager

   2. CEO

   3. General Manager

   4. Program Director

General Manager

1. In the radio industry, a format consultant would give advice about

   1. technical operations

   2. advertising rates based on CPM

   3. programming

   4. the training of station personnel 

Programming

1. The radio industry’s attempt to attract specific slices of the audience is called

   1. slicing

   2. whittling

   3. dissecting

   4. narrowcasting

Narrowcasting

1. Noncommercial radio stations support themselves through donations from 

   1. corporations

   2. listeners

   3. private foundations

   4. all of these

All of these

1. Which of the following retrieves information stored on different Websites?

   1. Search Engine

   2. Web Spiders - might help

   3. Algorithm Finders

   4. Web Crawlers

Search engine

1. The newspaper employee who covers a variety of content within a department is called a

   1. General assignment reporter

   2. Beat reporter

   3. Freelancer

   4. Syndicator

general assignment reporter

1. Which of the following strategies is not used by a publisher to reduce the risk of failure during the production process?

   1. offering authors advances on royalties

   2. conducting prepublication research

   3. developing new authors that have won writing competitions

   4. making use of authors with positive track records

developing new authors that have won writing competitions

1. Newspapers use all of the following to build their digital newspaper except

   1. Podcasting

   2. RSS feeds

   3. blogs

   4. classifieds

classifieds

1. The number of pages left over and available for editorial matter is known as the what?

   1. news gap

   2. digital divide

   3. news field

   4. news hole

News hole

1. A company that holds interests in film, television, radio, and books is called a

   1. Conglomerate

   2. Mass media conglomerate

   3. Vertically integrated

   4. Synergized

Mass media conglomerate

1. An acquisitions editor is responsible for

   1. collecting royalties

   2. seeking out smaller publishing companies for mergers with larger publishing companies

   3. developing a manuscript into a book

   4. seeking out new authors and titles

Seeking out new authors and titles

1. The Associated Press was

   1. established soon after the telegraph was invented

   2. a Washington, D.C., newspaper allied with the Federalists

   3. founded in Philadelphia

   4. all of these

established soon after the telegraph was invented

1. MySpace and Facebook are good examples of

   1. online services that failed

   2. MUDs

   3. user generated content

   4. analog technology 

user generated content

1. What does FSI stand for?

   1. Federal Subscription Incorporation

   2. full size insert

   3. for subscribers intent

   4. free standing insert

Free standing insert

1. A newspaper’s advertising-editorial ratio is

   1. determined by how many news events occur each day

   2. determined by the editor

   3. determined by the advertising department

   4. usually about 60 percent advertising / 40 percent news

60 percent advertising / 40 percent news

1. Creating a description of someone based on collected data is known as what?

   1. data mining

   2. profiling

   3. behavioral targeting

   4. coding

profiling

1. Subscription reference books are

   1. the same as university press books

   2. include cookbooks (consumer)

   3. include dictionaries and atlases

   4. all of these

include dictionaries and atlases

1. What does TMC stand for?

   1. total market coverage

   2. total media comprehension

   3. total media coverage

   4. total market comprehension

total market coverage

1. A newspaper’s managing editor is the person who

   1. coordinates the newspaper’s sections or departments

   2. sells most of the advertising space to clients

   3. takes the general assignments in order to free-up time for beat reporters 

   4. owns the newspaper

coordinates the newspaper’s sections or departments

1. Literary agents earn about ten percent on all income related to a book that is paid to the

   1. editorial director

   2. author

   3. acquisitions editor

   4. publishers

author

1. Digital technology makes it possible for different media to

   1. converge

   2. track

   3. adopt analog formats

   4. move away from interactivity

converge

1. For U.S. newspapers, most of the advertising revenue comes from

   1. retail advertising

   2. national advertising

   3. classified advertising

   4. death notices and wedding announcements

retail advertising

1. The Net Neutrality debate

   1. emerged as the result of some ISP’s plan to charge exhibitors differently 

   2. reached its peak in early 2001 

   3. focuses on the role of internet in hyper-partisan politics

   4. will probably not affect users who do not use the internet illegally

emerged as the result of some ISP’s plan to charge exhibitors differently

1. Objectivity is the approved way to

   1. research a news story

   2. organize a news story

   3. present a news story

   4. all of these

all of these

1. Copyeditors edit news stories for

   1. length

   2. accuracy

   3. style and grammar

   4. all of these

all of these

1. The desire by websites and advocates to make sure that ISPs do not charge sites for transmission is known as what controversy?

   1. content gap

   2. net neutrality

   3. prior restraint

   4. digital divide

net neutailty

1. Cookies

   1. make profiling possible

   2. record clickstreams

   3. facilitate data mining

   4. all of these

all of these

1. Which of the following works on behalf of authors to get their manuscripts before book industry members?

   1. Literary agent

   2. Acquisitions editor

   3. Book rep

   4. Editorial manager

literary agent

1. National columnists sell their work to newspapers by means of

   1. freelancers

   2. publishers

   3. syndicates

   4. wire services

syndicates

1. Many newspaper websites now offer users the opportunity to

   1. download audio stories automatically to their MP3 players

   2. make of RSS feeds that send newspaper stories directly to personal websites

   3. receive mobile services on cell phones

   4. all of these

all of these

1. Convergence takes place when content that has traditionally been confined to one medium

   1. appears in a new medium

   2. is bought by another corporation

   3. appears in feature films

   4. appears on multiple media channels

appears on multiple media channels

1. Of the three types of public relations work, which one deals with news reporters calling for information?

   1. Internal relations

   2. External relations

   3. Media relations

   4. News relations

media relations

1. The creation of a television plot line around a particular brand is called

   1. product placement

   2. product integration

   3. a product narrative

   4. a hybrid genre

product integration

1. Reporters allowed to travel with military personnel are called

   1. Pool reporters

   2. Field reporters

   3. Embedded reporters

   4. Unilateral reporters

embedded reporters

1. The development of new media channels encouraged the mass audience to

   1. read more books

   2. tune out completely

   3. consolidate

   4. fragment

fragment

1. Which of these is not a skill-building category that is used as a media literacy tool?

   1. consider authorship

   2. identify the creative techniques

   3. analyze the content

   4. change the channel

change the channel

1. The thing that makes mass communication different from other kinds of communication is

   1. the industrial nature of the process

   2. the potential for libel in the process

   3. the interpersonal nature of the process

   4. the fact that messages are involved in the process

the industrial nature of the process

1. The appearance of Coca-Cola and Ford on American Idol is an example of which type of integrated marketing communications?

   1. Event marketing

   2. Event sponsorship

   3. Product placement

   4. Direct marketing

product placement

1. Spoken communication that is harmful to a person’s reputation is called

   1. Slander

   2. Libel

   3. Defamation

   4. Parody

slander

1. Mass communication involves

   1. the industrial production of message

   2. the multiple distribution of messages

   3. technological devices

   4. all of these

all of these

1. By definitions, social currency is when media content is used as __________ of exchange in everyday interpersonal discussions.

   1. tables

   2. logs

   3. coins/tokens

   4. bonds

coins/tokens

1. A front-page story about a man who bit a dog yesterday afternoon is most likely what kind of news story?

   1. Soft news

   2. Editorial

   3. Hard News

   4. Investigative report

Hard news

1. The focus on specific audience segments is called

   1. targeting

   2. segment loading

   3. specifying

   4. shelving

Targeting

1. In mass media industries, distribution

   1. is the link between production and exhibition

   2. can mean the difference between a media product’s success or failure

   3. can help secure shelf space 

   4. all of these

all of these

1. What does CPM stand for?

   1. cost per million

   2. cost production module

   3. costo pro mondi

   4. cost per thousand

cost per thousand

1. A parasocial interaction is an example of

   1. companionship

   2. a psychological connection with a media celebrity

   3. how mass media can bring pleasure to lonely people

   4. all of these

all of these

1. The media literate person regards people as 

   1. believing everything they hear on the radio

   2. active recipients of media messages

   3. consistently agreeing with everything they read

   4. all of these

active recipients of mass messages

1. Which of the following is a form of mediated interpersonal communication?

   1. the clothes you wear

   2. a handshake

   3. a phone call

   4. a smile

a phone call

1. One company controlling the production, distribution, and exhibition aspects for one medium refers to

   1. Vertical integration

   2. Horizontal integration

   3. Vertical ownership

   4. Horizontal ownership

vertical integration

1. In a media production firm, a worker who has secured a full-time position at a production firm is known as a what?

   1. freelancer

   2. administrative personnel

   3. on-staff worker

   4. creative personnel

On-staff worker

1. The media literate person understands that media materials

   1. are constructed

   2. are created and distributed within a commercial environment 

   3. are created and distributed within a political environment

   4. all of these

all of these

1. The big difference between hard news and investigative reporting is that

   1. investigative reporters tell their stories in the third person

   2. hard news journalists can devote more time to their projects

   3. investigative journalists can devote more time to their projects

   4. hard news reporters tell their stores in the first person

investigative journalists can devote more time to their projects

1. Creating a specific image of a product that makes it stand out in the marketplace is known as what?

   1. positioning

   2. prompting

   3. branding

   4. pitching

branding

1. What does the acronym FCC stand for?

   1. Federal Contract Commission

   2. Federal Communications Commission

   3. Federal Contact Commission

   4. Federal Compliance Commission

Federal Communications Commission

1. Shelf space is a concept used during what phase of mass media content?

   1. production

   2. distribution

   3. exhibition

   4. financing

exhibition

1. By definition, what is a firm's process of maintaining long-term contact with its customers known as?

   1. consistent marketing

   2. relationship marketing

   3. branded marketing

   4. persistent marketing

relationship marketing

1. In a libel case, the plaintiff must show that the defamatory material

   1. caused harm to the plaintiff

   2. identified the plaintiff

   3. was actually published

   4. all of these

all of these

1. What did the arrival of many media channels (more radio and TV stations, the rise of video recorders, the multiplication of cable networks, and the rise of the web) lead to?

   1. audience consolidation

   2. audience fragmentation

   3. audience interpretation

   4. audience surveillance

audience fragmentation

1. A subgenre of news that concentrates on an individual's or an organization's point of view is

   1. an investigative report

   2. information

   3. soft news

   4. an editorial

an editorial

1. One of the big differences between advertising and public relations is that

   1. PR uses persuasive communication strategies

   2. PR practitioners are eager for the public to recognize examples of publicity

   3. advertisers typically pay for the media space and time they receive

   4. all of these

advertisers typically pay for the media space and time they recieve

1. The Federal Trade Commission

   1. enforces federal antitrust laws

   2. ensures that markets function competitively

   3. stops actions that threaten consumers’ opportunities to make informed choices

   4. all of these

all of these

1. Critics of mass media are concerned that the media’s cultural presentations

   1. encourages passive consumption

   2. are encouraged by political and economic manipulation

   3. diminish cultural quality 

   4. all of these

all of these

1. Media industries tend to regard people as

   1. citizens

   2. consumers

   3. readers

   4. users

consumers

1. he creation and presentation of a company’s overall image to its own employees and to the public is called

   1. corporate communications

   2. internal PR

   3. organizational communication

   4. interface PR

corporate communications

1. Using the media to learn about what is happening in the world around us is called

   1. interpretation

   2. parasocial interaction

   3. social currency

   4. surveillance

surveillance