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What report shows the percent of site traffic that visited previously?
New vs Returning report
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
3
What is not considered a "source" in Google Analytics by default?
these ARE sources:
(direct)
googlemerchandisestore.com
In Multi-Channel Funnel Reports, how are default conversions credited?
Equal credit along the conversion touch points
What is not a filter setting for data in views?
Restore
the filter settings ARE:
-Modify
-Include
-Exclude
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Attribution Modeling
What data table display compares report metrics to the website average?
Comparison
When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user loads a webpage with embedded tracking code
When does a default Analytics session expire?
When a user is inactive for more than 30 mins
To recognize users across different devices, what feature must be enabled?
User ID
What feature would be used to collect how many times users downloaded a product catalog?
Event Tracking
What data does Google Analytics prohibit collecting?
Personally Identifiable Information
What scope applies to Custom Metrics?
Hit
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active User Reports
What is not a benefit of Google Analytics Remarketing?
Allow customers to quickly reorder an item they have previously purchased
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
User
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
False
Sharing a Custom Report will share the report configuration and data included in the report.
False
(only the configuration)
If a web page visitor clears the Analytics cookie from their browser, what will occur?
-Analytics will not be able to associate user behavior with past data collected.
-Analytics will set up a new unique ID the next time a browser loads a tracked page.
-Analytics will set a new browser cookie the next time a browser loads a tracked page.
What report shows which web pages get the most traffic and highest engagement?
All Pages Report
What Remarketing audiences cannot be defined by default?
Users who have visited a physical store
Segments will not allow you to do what?
Permanently alter data
Which three campaign parameters are recommended to manually track campaigns?
Medium, Source, Campaign
What data is Google Analytics Goals unable to track?
Customer's lifetime value (??)
View filters are applied in what order?
Sequential Order
Google Analytics cannot collect data from which systems by default?
Offline Inventory Database
it CAN collect data from:
-Websites
-Online point-of-sale systems
-Mobile devices
Which assets cannot be shared in the Solutions Gallery?
Custom Dimensions
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same scope
What is a dimension?
An attribute of a data set that can be organized in order to do better analysis
What is a "metric" in Google Analytics?
The numbers in a data set often paired with dimensions
What feature is required to track customer search terms on a website?
Site search
Auto-tagging is used to collect data from what kind of traffic?
Adwords campaign
Which kinds of hits does Google Analytics track?
Pageview
Event
Transaction
Sampling is applied to reports before segmentation.
True
Which reports indicate how traffic arrived at a website?
All traffic
What would prevent data from appearing in a Custom Report?
dont know answer
options:
Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn't shared with users in the same view
Too many dimensions in a Custom Report
What criteria could not be used to create a Dynamic Remarketing audience?
Users who returned an item they purchased
what COULD be used:
-Users who viewed a homepage
-Users who viewed a search result page on a website
-Users who viewed product-detail pages
What model represents the hierarchical structure of a Google Analytics account?
Account > Property > View
What criteria cannot be used to create a Custom Segment?
Ad Type
criteria that CAN be used:
-Dimensions
-Metrics
-Sequences of user actions
When does the tracking code send an event hit to Google Analytics?
Every time user performs an action with event tracking implemented
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
1
Views can include website data collected before the view was created.
False
To recognize users across different devices, what is required for User ID?
Sign in that generates and sets unique IDs
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just before the closing tag of your website
What scope levels available for dimensions and metrics?
User-level
Hit-level
Session-level
Product-level
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
Ad preference
What feature is required to collect the number of comments users posted to a web page?
Custom Metric
When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids inside Google Analytics
what IS possible
-Import Analytics Goals and transactions into Google Ads as conversions
-View Google Ads click and cost data next to site engagement data in Analytics
-Create remarketing lists in Analytics to use in Google Ads campaigns
What does assigning a value to a Google Analytics Goal enable?
don't know answer
options:
Track actual revenue from conversions
Track real-time business revenue
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Custom Dimensions can be used as what?
Secondary dimensions in Standard Reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
What cannot be collected by the default Analytics tracking code?
Users favorite website
What report indicates the pages of a website where users first arrived?
Landing Pages Report
What channel is not included in the default Channels report?
Device
channels that ARE included:
-Direct
-Display
-Organic Search
What report identifies browsers that may have had problems with a website?
The Browser and OS Report
Multi-Channel Funnel Reports
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
What is a "secondary dimension" in Google Analytics?
An additional report dimension for more specific analysis
What feature can join offline business systems data with online data collected by Google Analytics?
Data Import
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php
what WILL count as a goal:
/ordercomplete.php
/ordercomplete/index.html
/ordercomplete/thank_you.html
View filters may be applied retroactively to any data that has been processed.
False
What report provides data on how specific sections of a website performed?
Content Drilldown Report
What type of Custom Report shows a static sortable table with rows of data?
Flat Table
What report indicates the last page users viewed before leaving a website?
Exit Pages Report
What metric-dimension combination is not valid?
Sessions/Bounce Rate
the ones that ARE valid:
-Avg. Time on Page / Device Category
-Sessions / Source
-Total Events / User Type
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who are female and have children
what CAN be used:
-Users 25 to 34 years old who have their browser set to Spanish
-Users who engaged in a social media or email campaign
-Users who viewed a page on a website, then watched a video
What report shows which types of mobile devices visited a website?
Mobile > Devices Report
What feature collects company-specific data such as Member Status?
Custom Dimension
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose "faster response" in the sampling pull down menu
To view accurate data in a Custom Report, what action should be avoided?
Pair metrics and dimensions in different scopes
What report indicates where users start or exit the conversion funnel?
Goal Flow Report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Measurement Protocol
What is not considered a default "medium" in Google Analytics?
default mediums are: referral, organic, cpc
In views that don't have data import enabled Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
False
Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and Medium
What feature must be enabled to use Multi-Channel Funnels?
Goals or eCommerce
n Custom Reports what must metrics and dimensions share in order to report accurately?
Scope
What is used to create Smart Goals?
Machine-learning algorithms
Which parameters can be included with an event hit for reporting?
Category, Action, Label, Value
Filters cannot perform what action on collected data?
Include shopping preferences
they CAN:
-Include data from specific subdomains
-Convert dynamic page URLs to readable text strings
-Exclude traffic from particular IP addresses
Which Goals are available in Google Analytics?
Destination
Event
Duration
Pages/Screens per Session
To track users and sessions across multiple domains, what first must be set up?
Cross-domain tracking
When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate users and sessions with their respective domains
When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in different browsers on the same device
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
As a bounce
Once filters have been applied, what is the option to recover filtered data?
Filtered data is not recoverable
For autotagging, what parameter does Google Ads include in the destination URL?
gclid=
How would a view filter be configured to include only users from Brazil and Argentina?
Filter 1: include Brazil or Argentina
views can include website data collected before the view was created.
False
Within how many days can a deleted view be restored?
35
What is not a benefit of using segments to analyze data?
Permanently modify the data in a view
the benefits ARE:
-Isolate and analyze specific conversion paths using conversion segments
-Analyze users by single or multi-session conditions
-Compare behavior metrics for groups of users like Converters vs non Converters
What report shows a visual representation of user interactions on a website?
Behavior Flow report
What asset is used to build a remarketing list?
Custom Segment
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Multi-Channel Funnel reports
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
TV commercials
channels that WOULD be credited with a conversion:
-Paid and organic search
-Website referrals
-Social network
Which user characteristic may NOT be used to change keyword bids in Google Ads?
ad preference
what WOULD be used:
-time of day
-location
-device
What campaigns require manual tags on destination URLs for tracking?
email campaigns
What filter would only include data from a campaign titled "Back to School" in Campaign reports?
Custom Include filter with field "Campaign Name" and pattern "back to school
What report compares metrics based on user acquisition date over a series of weeks?
Cohort Analysis
The default session timeout duration in Google Analytics is how many minutes?
30
What is a "dimension" in Google Analytics?
An attribute of a data set that can be organized for better analysis
Note 
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