Mark 4650 Test 1 (Google Analytics)

What report shows the percent of site traffic that visited previously?

New vs Returning report

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

3

What is not considered a "source" in Google Analytics by default?

email

these ARE sources:

(direct)

google

googlemerchandisestore.com

In Multi-Channel Funnel Reports, how are default conversions credited?

Equal credit along the conversion touch points

What is not a filter setting for data in views?

Restore

the filter settings ARE:

-Modify

-Include

-Exclude

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution Modeling

What data table display compares report metrics to the website average?

Comparison

When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code

When does a default Analytics session expire?

When a user is inactive for more than 30 mins

To recognize users across different devices, what feature must be enabled?

User ID

What feature would be used to collect how many times users downloaded a product catalog?

Event Tracking

What data does Google Analytics prohibit collecting?

Personally Identifiable Information

What scope applies to Custom Metrics?

Hit

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active User Reports

What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

User

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

False

Sharing a Custom Report will share the report configuration and data included in the report.

False

(only the configuration)

If a web page visitor clears the Analytics cookie from their browser, what will occur?

-Analytics will not be able to associate user behavior with past data collected.

-Analytics will set up a new unique ID the next time a browser loads a tracked page.

-Analytics will set a new browser cookie the next time a browser loads a tracked page.

What report shows which web pages get the most traffic and highest engagement?

All Pages Report

What Remarketing audiences cannot be defined by default?

Users who have visited a physical store

Segments will not allow you to do what?

Permanently alter data

Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, Campaign

What data is Google Analytics Goals unable to track?

Customer's lifetime value (??)

View filters are applied in what order?

Sequential Order

Google Analytics cannot collect data from which systems by default?

Offline Inventory Database

it CAN collect data from:

-Websites

-Online point-of-sale systems

-Mobile devices

Which assets cannot be shared in the Solutions Gallery?

Custom Dimensions

In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same scope

What is a dimension?

An attribute of a data set that can be organized in order to do better analysis

What is a "metric" in Google Analytics?

The numbers in a data set often paired with dimensions

What feature is required to track customer search terms on a website?

Site search

Auto-tagging is used to collect data from what kind of traffic?

Adwords campaign

Which kinds of hits does Google Analytics track?

Pageview

Event

Transaction

Sampling is applied to reports before segmentation.

True

Which reports indicate how traffic arrived at a website?

All traffic

What would prevent data from appearing in a Custom Report?

dont know answer

options:

Too many metrics in a Custom Report

A filter that removes all the data

Custom Report isn't shared with users in the same view

Too many dimensions in a Custom Report

What criteria could not be used to create a Dynamic Remarketing audience?

Users who returned an item they purchased

what COULD be used:

-Users who viewed a homepage

-Users who viewed a search result page on a website

-Users who viewed product-detail pages

What model represents the hierarchical structure of a Google Analytics account?

Account > Property > View

What criteria cannot be used to create a Custom Segment?

Ad Type

criteria that CAN be used:

-Dimensions

-Metrics

-Sequences of user actions

When does the tracking code send an event hit to Google Analytics?

Every time user performs an action with event tracking implemented

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

1

Views can include website data collected before the view was created.

False

To recognize users across different devices, what is required for User ID?

Sign in that generates and sets unique IDs

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing tag of your website

What scope levels available for dimensions and metrics?

User-level

Hit-level

Session-level

Product-level

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

Ad preference

What feature is required to collect the number of comments users posted to a web page?

Custom Metric

When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids inside Google Analytics

what IS possible

-Import Analytics Goals and transactions into Google Ads as conversions

-View Google Ads click and cost data next to site engagement data in Analytics

-Create remarketing lists in Analytics to use in Google Ads campaigns

What does assigning a value to a Google Analytics Goal enable?

don't know answer

options:

Track actual revenue from conversions

Track real-time business revenue

Analyze a website conversion funnel

Compare goal conversions and measure changes to a website

Custom Dimensions can be used as what?

Secondary dimensions in Standard Reports

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

What cannot be collected by the default Analytics tracking code?

Users favorite website

What report indicates the pages of a website where users first arrived?

Landing Pages Report

What channel is not included in the default Channels report?

Device

channels that ARE included:

-Direct

-Display

-Organic Search

What report identifies browsers that may have had problems with a website?

The Browser and OS Report

Multi-Channel Funnel Reports

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True

What is a "secondary dimension" in Google Analytics?

An additional report dimension for more specific analysis

What feature can join offline business systems data with online data collected by Google Analytics?

Data Import

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/order/complete.php

what WILL count as a goal:

/ordercomplete.php

/ordercomplete/index.html

/ordercomplete/thank_you.html

View filters may be applied retroactively to any data that has been processed.

False

What report provides data on how specific sections of a website performed?

Content Drilldown Report

What type of Custom Report shows a static sortable table with rows of data?

Flat Table

What report indicates the last page users viewed before leaving a website?

Exit Pages Report

What metric-dimension combination is not valid?

Sessions/Bounce Rate

the ones that ARE valid:

-Avg. Time on Page / Device Category

-Sessions / Source

-Total Events / User Type

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who are female and have children

what CAN be used:

-Users 25 to 34 years old who have their browser set to Spanish

-Users who engaged in a social media or email campaign

-Users who viewed a page on a website, then watched a video

What report shows which types of mobile devices visited a website?

Mobile > Devices Report

What feature collects company-specific data such as Member Status?

Custom Dimension

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose "faster response" in the sampling pull down menu

To view accurate data in a Custom Report, what action should be avoided?

Pair metrics and dimensions in different scopes

What report indicates where users start or exit the conversion funnel?

Goal Flow Report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol

What is not considered a default "medium" in Google Analytics?

Google

default mediums are: referral, organic, cpc

In views that don't have data import enabled Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

False

Which default traffic source dimensions does Google Analytics report for each website visitor?

Source and Medium

What feature must be enabled to use Multi-Channel Funnels?

Goals or eCommerce

n Custom Reports what must metrics and dimensions share in order to report accurately?

Scope

What is used to create Smart Goals?

Machine-learning algorithms

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Value

Filters cannot perform what action on collected data?

Include shopping preferences

they CAN:

-Include data from specific subdomains

-Convert dynamic page URLs to readable text strings

-Exclude traffic from particular IP addresses

Which Goals are available in Google Analytics?

Destination

Event

Duration

Pages/Screens per Session

To track users and sessions across multiple domains, what first must be set up?

Cross-domain tracking

When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with their respective domains

When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in different browsers on the same device

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As a bounce

Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable

For autotagging, what parameter does Google Ads include in the destination URL?

gclid=

How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Brazil or Argentina

views can include website data collected before the view was created.

False

Within how many days can a deleted view be restored?

35

What is not a benefit of using segments to analyze data?

Permanently modify the data in a view

the benefits ARE:

-Isolate and analyze specific conversion paths using conversion segments

-Analyze users by single or multi-session conditions

-Compare behavior metrics for groups of users like Converters vs non Converters

What report shows a visual representation of user interactions on a website?

Behavior Flow report

What asset is used to build a remarketing list?

Custom Segment

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

TV commercials

channels that WOULD be credited with a conversion:

-Paid and organic search

-Website referrals

-Social network

Which user characteristic may NOT be used to change keyword bids in Google Ads?

ad preference

what WOULD be used:

-time of day

-location

-device

What campaigns require manual tags on destination URLs for tracking?

email campaigns

What filter would only include data from a campaign titled "Back to School" in Campaign reports?

Custom Include filter with field "Campaign Name" and pattern "back to school

What report compares metrics based on user acquisition date over a series of weeks?

Cohort Analysis

The default session timeout duration in Google Analytics is how many minutes?

30

What is a "dimension" in Google Analytics?

An attribute of a data set that can be organized for better analysis