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Social Exchange Theory
Economic model of human behaviour
People are sensitive to rewards and costs
Outcome = Rewards - Costs
We want best profit possible
Social Exchange Expectations and Comparison Levels
Satisfaction is determined by discrepancies
What do I have, compared to what I can get
Major Propositions of SET
Partners keep track of costs and rewards, immediate and over time
May not be conscious
Attracted to partners who provide most rewards
Norm of reciprocity = to receive we must also give
Types of Rewards amd Costs
Instrumental -- tangible or task-oriented
picking up from airport, financial assistance
Emotional
Feeling loves, knowing someone is there for you, hurt feelings, uncertainty
How Do People Evaluate Outcomes -- Accounting
Keep track of rewards vs. costs
Seldom done explicitly or systematically
Value is in the ‘eye of the beholder’
Bad is stronger than good
How Do People Evaluate Outcomes -- Interdependence Theory
Determine profit
Not just about total profit -- how does it compare to two criteria
Comparison level
Comparison level for alternatives
Comparison Level (CL)
What we expect and feel we deserve from our relationships
Each person has their own CL
Based on prior experience, learning, personality
High CL
Expect relationships to be rewarding
Low rewards unacceptable, disappointing
Low CL
Expect relationships to be troublesome
Low rewards are acceptable, tolerable
Satisfaction = Outcome - CL
Comparison Level for Alternatives (CLALT)
What we realistically expect we could get in another relationship or situation
Includes other partners or being single
Standard against which we decide to stay or leave\
Dependence = Outcome - CLALT
Dependence -- Determines whether we are motivated to stay or leave
Low CLALT = more committed to current partner
High CLALT = less committed to current partner
What determines CLALT?
Self views
Low self-esteem: doubt that others will find them desirable, lower CLALT
High self-esteem: more confident that others’ views of them, higher CLALT
Information about alternative
Major Social Exchange Theory Equations
Outcomes = Rewards - Cost
Satisfaction = Outcomes - CL
Dependence = Outcomes - CLALT
CL As Time Goes By
Within a relationship:
CL and habituation (expectations based on experience)
CL gets higher than outcomes over time
CLALT as Time Goes By
In our culture:
women increased financial dependence
Mobility
Eroding barriers against divorce
CL and CLALT become the same, higher than outcomes
Commitment
An internal pledge
Tendency to maintain a relationship and feel psychologically attached to it
Investment Model Of Commitment
The decision to stay/leave a relationship is determined by commitment
Commitment is a function of three things:
Satisfaction: Rewards, Costs, CL’s
Alternatives: CLALT’s
Investments: What would you lose if the relationships were to end
Could be financial, social, or material
Staying Committed
Commitment is related to:
Derogation of alternatives
Willingness to sacrifice
Accommodative behaviour
Cognitive interdependence
Positive illusions about the partner
Fidelity
Derogation Alternatives -- Study
Students in relationships rated their satisfaction and commitment to their partner
Presented with an “early applicant” of opposite sex
Highly committed people tend to derogate alternatives
Why?
Very high comparison levels
Social Norms
Dissonance
Grass is always greener but happy, committed gardeners may not even notice
Commitment and Fidelity
Study 1:
2 months after completing measures of commitment they completed infidelity quiz
72% of people reported emotional infidelity
48% of people reported physical infidelity
Study 2 (Spring Break):
2 days before spring break completed measures, and again after 9 days of spring break
70% reported emotional infidelity
41% reported physical infidelity
Conclusions
Satisfaction and commitment are complicated constructs
Lot of mental calculation that goes on
Has a reciprocal influence on many pro-relationship behaviours