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Alliteration
Repetition of the same sound beginning several words or syllables in sequence.Â
Allusion
Brief reference to a person, event, or place (real or fictitious) or to a work of art
Ambiguity (Ambiguous)
The multiple meanings, either intentional or unintentional, of a word, phrase, sentence or passage
Analogy
A comparison between two seemingly dissimilar things.
Anaphora
Repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
Anecdote
A brief story used to illustrate a point or claim
Aphorism
A short/abrupt statement of known authorship that expresses a general truth and moral principle
Argument
A process of reasoned inquiry. A persuasive discourse resulting in a coherent and consideration movement from a claim to a conclusion
Audience
The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences
Claim
Also called an assertion or proposition, states the argumentâs main idea or position.
Colloquialism (Colloquial Speech)
 Words or phrases that have a conversational feel and are not generally used in formal written English
Complex Sentence
A sentence that includes one independent clause and at least one dependent clause
Connotation
Meanings or associations that readers have with a word beyond its dictionary definition, or denotation.
Context
 The circumstances, atmosphere, attitudes, and events surrounding a text
Denotation
The strict, literal dictionary definition of a word, devoid of any emotion, attitude or color
Diction
A speakerâs choice of words.
Emphasis
allows the writer to place importance on a particular idea. By positioning an idea in a certain place structurally, by proportioning a greater amount of words, by isolating a key word or phrase, or by repeating the wording.
Ethos
Greek for âcharacter.â Speakers appeal to demonstrate that they are credible and trustworthy to speak on a given topic.
Euphemism
Greek for âgood speech,â are a more agreeable or less offensive substitute for generally unpleasant words or concepts. May be used to adhere to political correctness or to add humor or ironic understatement
Figurative Language (figure of speech)
Nonliteral language, sometimes referred to as tropes or metaphorical language, often evoking strong imagery, figures of speech often compare one thing to another either explicitly (simile) implicitly (metaphor).
Hyperbole
Deliberate exaggeration used for emphasis or to produce a comic or ironic effect; an overstatement to make a point
Imagery
A description of how something looks, feels, tastes, smells, or sounds.
Irony
A figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected, creating a noticeable incongruity
Jargon
Specialized terminology used by a particular group of people. Obscure and often pretentious language
Juxtaposition
Placement of two things closely together to emphasize similarities or difference
Logos
Greek for âembodied thought.â Speakers appeal to reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up
Metaphor
Figure of speech that compares two things without using like or as
Mood
The feeling or atmosphere created by a text
Narration
 In classical oration, the factual and background information, establishing why a subject or problem needs addressing; it precedes the confirmation, or laying out of evidence to support claims made in the argument
Oxymoron
A paradox made up of two seemingly contradictory words
Paradox
A statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth
Parallelism
Similarity of structure in a pair or series of related words, phrases, or clauses
Pathos
Greek for âsufferingâ or âexperience.â Speakers appeal to emotionally motivate their audience.
Persona
Greek for âmask.â The face or character that a speaker shows to his or her audience
Personification
Attribution of a lifelike quality to an inanimate object or an idea
Purpose
The goal the speaker wants to achieve.
Rhetoric
Aristotle defined it as âthe faculty of observing in any given case the available means of persuasion.â In other words, it is the art of finding ways of persuading an audience
Rhetorical Appeals
Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion)
Rhetorical Question
 Figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer.
Satire
The use of irony or sarcasm to critique society or an individual.
Simile
A figure of speech used to explain or clarify an idea by comparing it explicitly to something else, using the words like, as, or as though
Style
 A writerâs specific way of saying things. Style includes arrangement of ideas, word choice, syntax, and figurative language. We can analyze and describe an authorâs personal style and make judgments on how appropriate it is to the authorâs purpose
Syntax
The arrangement of words into phrases, clauses, and sentences. This includes word order (subject-verb-object, for instance, or an inverted structure); the length and structure of sentences (simple, compound, complex, or compound-complex); and such schemes as parallelism, juxtaposition, antithesis, and antimetabole
Theme
 A writerâs thoughts on a topic. It is not JUST the topic, but what the author develops in terms of what he believes about the topic
Tone
A speakerâs attitude toward the subject conveyed by the speakerâs stylistic and rhetorical choices
Understatement
 A figure of speech in which something is presented as less important, dire, urgent, good, and so on, than it actually is, often for satiric or comical effect. Also called litotes, it is the opposite of hyperbole.
Vernacular
The speech patterns of a particular group of people or region
Voice
The unique flavor of a piece based upon the author. An author adds his or her voice to a piece by creating a tone with diction, syntax, imagery, etc. The authorâs voice is what makes his or her writing personal and unique