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Alliteration
Repetition of the same sound beginning several words or syllables in sequence.
Allusion
Brief reference to a person, event, or place (real or fictitious) or to a work of art
Ambiguity (Ambiguous)
The multiple meanings, either intentional or unintentional, of a word, phrase, sentence or passage
Analogy
A comparison between two seemingly dissimilar things. Often, an analogy uses something simple or familiar to explain something unfamiliar or complex
Anaphora
Repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
Anecdote
A brief story used to illustrate a point or claim
Annotation
The taking of notes directly on a text
Antimetabole
Repetition of words in reverse order
Antithesis
Opposition, or contrast, of ideas or words in a parallel construction
Aphorism
A short/abrupt statement of known authorship that expresses a general truth and moral principle
Archaic Diction
Old-fashioned or outdated choice of words
Argument
A process of reasoned inquiry. A persuasive discourse resulting in a coherent and consideration movement from a claim to a conclusion
Assertion
A statement that presents a claim or thesis
Asyndeton
Omission of conjunction between coordinate phrases, clauses, or word
Audience
The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences
Claim
Also called an assertion or proposition, a claim states the argument’s main idea or position. A claim differs from a topic or subject in that a claim has to be arguable
Closed Thesis
A closed thesis is a statement of the main idea of the argument that also previews the major points the writer intends to make
Colloquialism (Colloquial Speech)
Words or phrases that have a conversational feel and are not generally used in formal written English
Complex Sentence
A sentence that includes one independent clause and at least one dependent clause
Connotation
Meanings or associations that readers have with a word beyond its dictionary definition, or denotation. Connotations are often positive or negative, and they often greatly affect the author’s tone
Context
The circumstances, atmosphere, attitudes, and events surrounding a text
Cumulative Sentence
Sentence that completes the main idea at the beginning of the sentence and then builds and adds on
Denotation
The strict, literal dictionary definition of a word, devoid of any emotion, attitude or color
Diction
A speaker’s choice of words. Analysis of diction looks at these choices and what they add to the speaker’s message
Emphasis
Emphasis allows the writer to place importance on a particular idea. By positioning an idea in a certain place structurally, by proportioning a greater amount of words, by isolating a key word or phrase, or by repeating the wording, the writer creates emphasis. The ideas that the author emphasizes creates meaning in the piece. (types include Position,
Proportion, Isolation, Repetition)
Ethos
Greek for “character.” Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say
Euphemism
Greek for “good speech,” euphemisms are a more agreeable or less offensive substitute for generally unpleasant words or concepts. May be used to adhere to political correctness or to add humor or ironic understatement
Figurative Language (figure of speech)
Nonliteral language, sometimes referred to as tropes or metaphorical language, often evoking strong imagery, figures of speech often compare one thing to another either explicitly (simile) implicitly (metaphor). Other forms of figurative language include personification, paradox, overstatement (hyperbole), understatement, metonymy, synecdoche, and irony
Hyperbole
Deliberate exaggeration used for emphasis or to produce a comic or ironic effect; an overstatement to make a point
Imagery
A description of how something looks, feels, tastes, smells, or sounds. Imagery may use literal or figurative language to appeal to the senses
Imperative sentence
Sentence used to command or instruct
Inversion
Inverted order of words in a sentence (variation of the Subject-Verb-Object order).
Irony
A figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected, creating a noticeable incongruity
Jargon
Specialized terminology used by a particular group of people. Obscure and often pretentious language
Juxtaposition
Placement of two things closely together to emphasize similarities or difference
Logos
Greek for “embodied thought.” Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up
Metaphor
Figure of speech that compares two things without using like or as
Metonymy
Figure of speech in which something is represented by another thing that is related to it or symbolic of it
Modifier
An adjective, adverb, phrase, or clause that modifies a noun, pronoun, or verb. The purpose of a modifier is usually to describe, focus, or qualify
Mood
The feeling or atmosphere created by a text
Narration
In classical oration, the factual and background information, establishing why a subject or problem needs addressing; it precedes the confirmation, or laying out of evidence to support claims made in the argument
Nominalization
The process of changing a verb into a noun.
Discuss becomes discussion. Depend becomes dependence
Occasion
The time and place a speech is given or a piece is written
Open thesis
An open thesis is one that does not list all of the points the writer intends to cover in an essay
Oxymoron
A paradox made up of two seemingly contradictory words
Paradox
A statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth
Parallelism
Similarity of structure in a pair or series of related words, phrases, or clauses
Pathos
Greek for “suffering” or “experience.” Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience’s values, desires, and hopes, on the one hand, or fears and prejudices, on the other
Periodic sentence
Sentence whose main clause is withheld until the end
Persona
Greek for “mask.” The face or character that a speaker shows to his or her audience
Personification
Attribution of a lifelike quality to an inanimate object or an idea
Polysyndeton
The deliberate use of multiple conjunctions between coordinate phrases, clauses, or words
Propaganda
The spread of ideas and information to further a cause. In its negative sense, propaganda is the use of rumors, lies, disinformation, and scare tactics in order to damage or promote a cause
Purpose
The goal the speaker wants to achieve.
Rhetoric
Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.” In other words, it is the art of finding ways of persuading an audience
Rhetorical Appeals
Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion)
Rhetorical Question
Figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer.
Satire
The use of irony or sarcasm to critique society or an individual.
Scheme
Artful syntax; a deviation from the normal order of words. Common schemes include parallelism, juxtaposition, antithesis, and antimetabole
Simile
A figure of speech used to explain or clarify an idea by comparing it explicitly to something else, using the words like, as, or as though
Style
A writer’s specific way of saying things. Style includes arrangement of ideas, word choice, syntax, and figurative language. We can analyze and describe an author’s personal style and make judgments on how appropriate it is to the author’s purpose
Synecdoche
Figure of speech that uses a part to represent the whole
Syntax
The arrangement of words into phrases, clauses, and sentences. This includes word order (subject-verb-object, for instance, or an inverted structure); the length and structure of sentences (simple, compound, complex, or compound-complex); and such schemes as parallelism, juxtaposition, antithesis, and antimetabole
Theme
A writer’s thoughts on a topic. It is not JUST the topic, but what the author develops in terms of what he believes about the topic
Tone
A speaker’s attitude toward the subject conveyed by the speaker’s stylistic and rhetorical choices
Trope
Artful diction; from the Greek word for “turning,” a figure of speech such as metaphor, simile, hyperbole, metonymy, or synecdoche
Understatement
A figure of speech in which something is presented as less important, dire, urgent, good, and so on, than it actually is, often for satiric or comical effect. Also called litotes, it is the opposite of hyperbole.
Vernacular
The speech patterns of a particular group of people or region
Voice
The unique flavor of a piece based upon the author. An author adds his or her voice to a piece by creating a tone with diction, syntax, imagery, etc. The author’s voice is what makes his or her writing personal and unique
Zeugma
Use of two different words in a grammatically similar way that produces different, often incongruous, meanings