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Paradigm
A pattern or model; in psychology, an approach or framework for understanding the human mind
Epistemology
A knowledge base; the study of knowledge
Psychological theory
Exists within a certain paradigm and is associated with certain paradigms
Structuralism (1875–1920s)
Focused on studying the structure of the human mind/consciousness, analysing it into basic elements such as feelings, sensations, and thoughts, using introspection
Criticism of Structuralism
Considered too simplistic, subjective, and unreliable for fully understanding and measuring behaviour
Contribution of Structuralism
Established psychology as a science through systematic, experimental methods to identify, analyse, and describe psychological phenomena
Functionalism (1888–1912)
Emphasised the functions of consciousness and awareness of experiences, focusing on helping people adapt; influenced by Darwin’s theory of evolution
Functionalism Methods
Used observation, animal research, experiments, statistics, and study of heredity and mental abilities
Criticism of Functionalism
Overemphasised functional behaviour and learning
Behaviourism (1920–1960s ongoing)
First force in psychology; studied human nature objectively through observable behaviour; focused on stimulus–response associations and environmental determinism
Classical Conditioning (Watson)
Learning occurs through associations between stimuli and responses
Operant Conditioning (Skinner)
Behaviour is influenced by its consequences; behaviours are repeated if outcomes are desirable
Social Cognitive Approach (Bandura)
People can cognitively control learning through perception, expectations, and modelling (observational learning)
Self-efficacy (Bandura)
A person’s belief in their ability to achieve goals, important in career counselling
Personality in Behaviourism
Consists of learned observable behaviours and thoughts; shaped by deterministic environmental and circumstantial factors; learning is continuous
Gestalt Psychology (1900–1930)
Opposed structuralism; emphasised the wholeness of experience; “the whole is greater than the sum of its parts”
Phi Phenomenon
Illusion of movement when two lights flash in sequence and appear as one
Application of Gestalt
Considers all domains of functioning; applied to understanding culture, groups, and organisational climate
Psychoanalytic Paradigm (1885–1960s ongoing)
Second force in psychology; founded by Freud; studies unconscious processes in mental functions and disorders using free association
Three Levels of Consciousness
Conscious: Awareness and contact with reality (ego functions); Pre-conscious: Information just beneath the surface, easily retrievable; Unconscious: Repressed desires, memories, trauma
Three Psychic Structures
Id: Primitive drives (sex, eating), immediate gratification; Ego: Conscious, realistic thought and behaviour; Superego: Morality and conscience, applying social standards
Defence Mechanisms
Unconscious strategies to manage conflict (e.g., projection)
Personality Development (Psychoanalytic)
Shaped by how conflicts between psychic structures are resolved during early psycho-sexual stages (birth to ~6 years)
Table 2.2 – Freud’s Psycho-sexual Stages of Development
Oral Stage (0–18 months): Pleasure from mouth activities; fixation leads to dependency or aggression; Anal Stage (18 months–3 years): Toilet training; fixation leads to orderliness or messiness; Phallic Stage (3–6 years): Focus on genitals; Oedipus/Electra complex; fixation leads to vanity or recklessness; Latency Stage (6 years–puberty): Dormant sexual feelings; focus on skills and relationships; Genital Stage (puberty onwards): Mature sexual interests and relationships
Collective Unconscious (Jung)
Shared human experiences and archetypes
Application of Psychoanalysis in Work
Used to understand underlying dynamics in individuals and groups
Humanism (1950s ongoing)
Third force in psychology; person-centred approach focusing on growth, self-actualisation, and personal worth (Rogers, Maslow)
Maslow’s Hierarchy of Needs
Motivational model where self-actualisation is the highest goal; lower needs must be met first
Humanism in Management
Emphasises employees as individuals needing recognition, support, and growth
Cognitive Psychology (1950s onwards)
Returned to studying consciousness as “cognition”; focuses on higher mental processes and cognitive constructs
Cognitive Constructs
Mental models people create to understand and anticipate life events
Biological Psychology
Studies how genetics, neurology, and biology influence behaviour, thoughts, and feelings
Evolutionary Psychology
Behaviour and attributes are genetically programmed and shaped by evolution; body and mind are interdependent
Positive Psychology (1998 onwards)
Focuses on strengths, virtues, and wellbeing; aligns with Rogers and Maslow on self-actualisation
Trait Psychology
Personality approach based on enduring traits; uses models like the Three-, Five-, and 16-Factor Models
Five-Factor Model Traits (Table 2.3)
Openness: Imaginative, creative, curious vs. conventional; Conscientiousness: Organised, dependable, disciplined vs. careless; Extraversion: Sociable, energetic, assertive vs. reserved; Agreeableness: Compassionate, cooperative vs. suspicious; Neuroticism: Sensitive, nervous vs. resilient, confident
Application of Trait Psychology
Used in personality questionnaires and workplace contexts; limited in explaining the integrated nature of the mind
Socio-cultural Approach
Examines how culture and social factors influence behaviour; considers context in psychological practice
Emic Research
Studies personality in depth within a specific culture
Etic Research
Compares personality across cultures
African Approach
Emphasises collective identity, holism, spiritual and social interconnectedness; Ubuntu is central
Ubuntu
African philosophy of empathy, forgiveness, and shared humanity
Table 2.4 – African vs Western Worldview
African: Communal identity, holism, spiritual interconnectedness, emphasis on harmony with nature; Western: Individualism, analytical thinking, separation of mind and body, emphasis on independence
Eastern Approach
Influenced by religions like Buddhism and Hinduism; focuses on states of consciousness, collectivism, and unity with the cosmos
Eco-systemic Perspective
Views systems as interrelated parts; behaviour understood in context; emphasises Gestalt, holism, connectedness, and contextualisation
Personality in Eco-systemic Perspective
Fluid and shaped by the individual’s unique reality and the interaction of subsystems
Postmodernism
Rejects universal truths; meaning is subjective and contextual
Constructivism
People create their own mental models of reality
Deconstructivism
Changes meaning by reinterpreting existing constructs
Social Constructivism
Knowledge and meaning are formed through social interaction