rebranding - alice town
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6 Terms
1
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rebranding
places are specifically chosen to be rebranded based on housing quality, employment opportunities, level of deprivation and access to services
2
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where is alice town
llandudno
3
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victorian seaside town
needed rebranding after difficulty to compete with people going abroad on cheap package holidays
4
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what does it include
town trails to see statues of alice in wonderland characters
cafes, gift shops, restaurants designed with an alice in wonderland theme
5
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what tourists are attracted
lots of japanese and american tourists now come due to the alice in wonderland connection
high spending on memorabilia
6
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similar to
windermere - beatrix potter
Note 
Flashcards (55)