Public Speaking Exam 1 - Ch. 6 notes

audience analysis

first step in preparing a speech, the process of gathering and analyzing information about audience members attributes and motivations with the explicit aim of preparing your speech in ways that will be meaningful to them.

you will spend most of your time on audience analysis before your speech (brainstorming, organizing, guiding questions, research)

audience centered perspective

approach to speech preparation in which each phase of the preparation process-from selection of topic to deciding organization, language, and delivery method is geared toward communicating message the audience will find meaningful.

• recognize own place as part of the audience

• audience = most important person in room

• audience evaluates from their own POV not yours

psychographics

The study and analysis of audience members attitudes, beliefs, values, and behaviors as they relate to a topic

1. values

2. beliefs

3. attitudes

values

our most enduring judgments about what is good in life, shaped by our culture, core of who we are and runs deep

beliefs

ways in which people perceive reality; what is true and real

attitudes

evaluations of people, ideas, objects, and events; to judge something as good or bad

captive audiences

a group of people who are compelled or required to attend a speech

voluntary audience

group of people who have assembled of their own free will and chosen to attend the speech

demographics

statistical characteristics of a given audience

• age

• ethnicity

• religion

• politics

• gender

• disability

target audience

those individuals within the broader audience who are most likely to be influence in the direction the speaker skeeks

• must aim to include and represent all audience members and their diversity; don’t just aim for the middle

universally aspired values to include

• love

• unity

• truth

• fairness

• responsibility

• freedom

• tolerance

• respect

tools for learning about audiences

• interviews

• survey

• consult published sources

fixed alternative questions

limited answer choices (yes/no)

scaled questions

level of agreement (12345 scale)

open ended questions

allows elaboration