08 overall impact of media and information

Personal

Individual Impact:

• Communication

• Connection/Gathering

• Entertainment

Professional

Individual Impact:

• Job recruitment

• Job and company research

• Professional discussions

Educational

Individual Impact:

• Easy access to information

• Student-teacher communication

Economic

Societal Impact:

• Easier production and distribution of goods

• Efficient advertisement

• Improved tourism through mass communication

Educational

Societal Impact:

• Effective and efficient use of media in education

• Accessible education through internet

Social

Societal Impact:

• Media as a means of communication

• Long-distance communication

Political

Societal Impact:

• Accessible political information

• Citizens can be easily updated on the latest political activities and news through media

People Media

It refers to persons that are involved in the use, analysis, evaluation and production of media and information

1. People as Media

2. People in Media

2 Types of People Media

People as Media

Type of People Media:

These are media users who make use of media sources and messages to provide information to people with limited access to media and information or lower-end users

People in Media

Type of People Media:

These are media practitioners or experts that have professional journalism training who gather information through direct or actual experience of events

1. Print Journalists

2. Photo Journalists

3. Broadcast Journalists

4. Multimedia Journalists

4 Types of People in Media

Print Journalists

Type of People in Media:

It refers to people who provide information by writing articles about a news on printed materials like magazines and newspapers

Photo Journalists

Type of People in Media:

It refers to people who capture, edit, and present images to convey information

Photo Journalists

Type of People in Media:

They are often employed in newspaper and magazine publishing companies

Broadcast Journalists

Type of People in Media:

It refers to media people who deliver information on-air

Broadcast Journalists

Type of People in Media:

Examples of this are news anchors, field reporters and radio announcers

Multimedia Journalists

Type of People in Media:

They are responsible for gathering information through interview, observation, or research

Multimedia Journalists

Type of People in Media:

They are responsible for writing, capturing visual content and editing stories to be presented

1. Opinion Leaders

2. Citizen Journalism

3. Social Journalism

4. Crowdsourcing

4 Types of People as Media

Opinion Leaders

Type of People as Media:

It refers to people who are actively use media and interprets or delivers messages for lower-end users

Opinion Leaders

Type of People as Media:

Their opinions are usually accepted by a group

Citizen Journalism

Type of People as Media:

An individual or a group of citizens without proper training for journalism that uses media – usually through Internet – to make or deliver information

Citizen Journalism

Type of People as Media:

They are usually the witnesses of an event worth sharing (e.g. fire in a location, tragic events, etc.)

Social Journalism

Type of People as Media:

It refers to journalists who delivers information through social media to make their content more accessible to people

Crowdsourcing

Type of People as Media:

These are people who provide services, ideas, or content that are sponsored by a large group of people, especially from the online community