MKTG445 Market ResearchObejcti
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8 Terms
objectives of market research
discover new information ★
build database
establish, modify, alter the product/service witht eh infromationn from step 2.
verify existing knowledge
how/why we use market research
communicate with our target market(s) ★
establishing or altering the product/service
determining the place of distribution
how to define the target market (or who the buyer is)
proposal/approval of the market research
feasibility (timeline and budget) ★
clear and understandable
significant (impact)
suitable or of interest of the company
most common instrument
survey ★
database
interview questions
internet
most common technique
descriptive research ★
experimental research
conceptual research
theoretical research
most common setting
on-site★
off-site (digital space)
internet
focus groups/interviews
most common research design
static group comparison
one shot case study
pretest/post test★
time series
Note 
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