Ecommerce Chp 7

Social Mobile local nexus

ties between consumer use of social network,mobile devices,local shopping

Online marketing

Mobile lead with 169 billion

local 79 billion

social 75 billion

local based 32 billion

Traditional online marketing goals

Deliver busienss message to consumers

Social marketing goals

Encourage consumer to become fans and engage and enter conversation

Strengthen brand by increasing share of onlien conversation

Engagement

Amount and intensity of user involvement

What are individuasl using internet as a percentage

66.2%

What time spent during social media apps

Tiktok=34 hrs

Youtube=28 hr

Facebook=18hr

Dark Social

Sharing outside of major social network using emails,Instant messaging,Texts

What is social marketing process

Fan acquistation

Engagement

Amplificatioin

Community

Brand Strength

Loss of Control

ADS appear in context of other content

Location Based Marketing

Target message to user based on location

Marketing of location-based services

Location based services

Provide service to user based on location

Geo-Aware techniques

Identify location of user device and target ads recommending action within rach

Geo-Fencing techniques

Identify parameter around location and target ads and recommendatioin wtihin parameter