Experiment to see who would take time to help an injured man at a roadside. subjects either on-time, early, or late. On their way through an alley, the seminary students found a man slumped in the doorway, coughing and groaning.
40% offered help
Low hurry situations: 63% helped
Medium hurry situations: 45% helped
High hurry situations: 10% helped
Factors: lack of time pressure, recently observing pro-social model, mood, guilt