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Chapter 10: The marketing and promotion of visitor services

  • Sources of funding: The provision of visitor services in most countries is publicly funded through the equivalent of the Ministry of tourism. Revenue may also be raised through the advertisement of privately owned tourist facilities and attractions via National tourist board websites and print materials.

  • Channels of communication: Communication is the sharing of information for a variety of purposes including informing, persuade, influencing and motivating. Formal communication is organised and managed information that is shared with relevant individuals in order to maintain a coordinated approach within an organisation. Informal communication in the workplace is not based on the positions individuals occupy in the organisation. As a result, this type of communication is neither managed nor planned, it is casual, just spread by mouth.

  • Information services: National tourist boards collect and collate information about the range of products and services available across the country there are present. They provide websites with carefully organised information, to help tourists plan a visit to a specific area. Tourist boards also provide information to the travel trade partners and take part in trade fairs offering sales literature in an attempt to increase interest in the products and services of the tourism industry.

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Chapter 10: The marketing and promotion of visitor services

  • Sources of funding: The provision of visitor services in most countries is publicly funded through the equivalent of the Ministry of tourism. Revenue may also be raised through the advertisement of privately owned tourist facilities and attractions via National tourist board websites and print materials.

  • Channels of communication: Communication is the sharing of information for a variety of purposes including informing, persuade, influencing and motivating. Formal communication is organised and managed information that is shared with relevant individuals in order to maintain a coordinated approach within an organisation. Informal communication in the workplace is not based on the positions individuals occupy in the organisation. As a result, this type of communication is neither managed nor planned, it is casual, just spread by mouth.

  • Information services: National tourist boards collect and collate information about the range of products and services available across the country there are present. They provide websites with carefully organised information, to help tourists plan a visit to a specific area. Tourist boards also provide information to the travel trade partners and take part in trade fairs offering sales literature in an attempt to increase interest in the products and services of the tourism industry.