Chapter 10: The marketing and promotion of visitor services

Revenue

________ may also be raised through the advertisement of privately owned tourist facilities and attractions via National tourist board websites and print materials.

Tourist boards

________ also provide information to the travel trade partners and take part in trade fairs offering sales literature in an attempt to increase interest in the products and services of the tourism industry.

Sources of funding

The provision of visitor services in most countries is publicly funded through the equivalent of the Ministry of tourism. Revenue may also be raised through the advertisement of privately owned tourist facilities and attractions

Channels of communication

Communication is the sharing of information for a variety of purposes including informing, persuade, influencing and motivating. Formal communication is organised and managed information that is shared with relevant individuals in order to maintain a coordinated approach within an organisation.

Information services

National tourist boards collect and collate information about the range of products and services available across the country there are present.They provide websites with carefully organised information, to help tourists plan a visit to a specific area.