Business Terminology and Organizational Concepts - Comprehensive Set

business, management, marketing, corporate structure, organizational concepts, branding, human resources, product development, market research, business strategies

break down

to divide something such as a total amount into separate parts

decentralise

to change the system or structure of a country

deregulate

to take away the rules that control something

downsize its workforce

to make a company or organization smaller by reducing the number of workers

office layout

the way in which the different parts of something are arranged

reassess the situation

to carefully consider a situation

redevelop

to improve an area that is in bad condition by destroying or improving old buildings and building new ones

relaunch the product

a new attempt to sell a product

relocating their operations

to move activity to a different place

restructure the company

to organize something such as a company in a different way so that it will operate better

retrain all staff

to teach all the employees new skills that are needed for a job

the bottom line

the amount of money that a business makes or loses

trailblazer

someone who is the first to do something or to discover something

turnaround

an important change in a situation that causes it to improve

update

to add the most recent information

upgrade the product or service

to improve the quality of a service or product

delayering

a reduction in the number of levels of management within an organization

lean business

a business that spends as little money and employs as few workers as possible so that it will make a good profit

flat structure

a structure with as few levels as possible

middle management

managers who are in charge of parts of an organization and have less authority than the most senior ones

front-line employees

first-contact staff

empowerment

giving a person or organization the legal authority to do something

acquisition

the process of buying something or obtaining it in some other way

takeover

a situation in which one company takes control of another company by buying a majority of its shares

intellectual property

something that someone has created or invented and that no one else is legally allowed to make

core competencies

basic abilities

advertising campaign

an organization's programme of advertising activities over a particular period with specific aims

brand awareness

knowledge or understanding of a particular subject

boost

to increase something such as production

brand name

a name given to a product by a company so that the product can easily be recognized by its name or design

brand image

the collection of ideas and beliefs that people have about the brand

buzzword

a word or phrase from one special area of knowledge that people suddenly think is important and use a lot

a downmarket product

a product that is cheap

durable

something that lasts a long time

endorse

a well-known person promotes a product

fake

a copy of an original product intended to deceive people into believing it is real

incentive

something used to encourage people to do something

launch

to show or make a new product available for sale for the first time

logo

a design or way of writing its name that a company or organization uses as its official sign on its products or advertising

profit margin

the difference between the price that something is sold for and the cost of producing or buying it

packaging

material or boxes used for wrapping goods to protect them

purchase

the act of buying something

trustworthy

someone or something that is reliable and can be trusted or depended on

retail

the sale of goods to customers for their own use

market segment

a group of customers that share similar characteristics such as age

stock

a supply of goods kept for sale by a shop or retailer

trend

the general way in which a particular situation is changing and developing

upmarket

involving goods and services that are expensive and perhaps of good quality

value

the amount of money something is worth

market challenger

the second-best selling product on the market

product range

the set of products made by a company

brand loyalty

the tendency to always buy a particular brand

brand stretching

using an existing brand name on another type of product

product placement

when products are used in films or TV programmes

product lifecycle

the length of time people continue to buy a product

product endorsement

the use of a well-known person to advertise products

market leader

the best-selling product or brand in a market

market research

information about what consumers want or need

accomplishment

something that has been achieved

to appeal

to attract

assembly line

production line

to boost

to increase rapidly

call centre

an office where people answer questions and solve problems on the phone

celebratory fund

an amount of money used to organize events in a company

decentralisation

removing the centre in favour of a more democratic structure of an organization

emphasis

special importance attached to something

to emphasize

to stress or highlight the importance of something

empowerment

giving power to individuals so that they can make important decisions

to engage

to involve or make someone interested

faculty

one of the divisions of a university

to gain

to receive or get

gourmet

a lover of fine food and drink

H&R

Human Resources

headquarters

the head office or the main building of a company

incentive

something that motivates and stimulates people to act

objective

aim

outlet

a place from which goods are sold

parent company

a company that owns at least half of another company

perk

an advantage or an extra such as a car or laptop that you are given to do your job

PR

Public Relations

prominent

leading

purpose-built

built for a particular purpose

R&D

Research and Development

to relocate

to move to a new location

revenue

money that a business receives for selling goods or services

reward

something given as a prize

service centre

a place where faulty goods are repaired

side effect

an unwanted result of an action

subsidiary

a company that is at least 50% owned by another company

survey

a set of questions given to a group of people to find out their opinions

town council

local authority governing a town

voluntary

non-obligatory

warehouse

a place used for storing products

workforce

all the people who work for an organization