(Darwin) How behavior with survival purposes get passed on
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Biological Approach
Physical & genes shape behavior
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Cognitive Approach
How we take in, store, recall, and process info. how we think
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Behavioral Approach
(Pavlov, Watson, Skinner) How we learn through rewards, punishments, and observation
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Humanistic
(Maslow; Rogers) Reaching full potential; free will/choice
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Sociocultural
How one's culture or environment shapes their behavior
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Experiments
Controlled setting, cause & effect
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Operational Definition
Exact definition of procedures; helps replication
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Sample
Subjects selected for research study
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Random Assignment
Assigning participants to experimental and control groups by chance to eliminate preexisting differences
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Confounding Variable
Variable other than Independent(x) variable that may cause the results; not good
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Experimental Group
Group exposed to treatment
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Control Group
Comparison group/ placebo group
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Double-Blind
Researcher and participants don't know who is in the experimental group or control group; prevent bias
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Experimenter Bias
Expectations influence what psychologists record
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Correlation Studies
Shows relationship between 2 variables; does NOT show causation
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Positive Correlation
Both variables move in same direction; ex. the more y0u study, the higher grades you get
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Negative Correlation
Inverse relationship; ex. the more you study, the less free time you have
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Naturalistic Observation
Observation in the subject's natural environment
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Case Study
In depth study of one subject; results not generalizable to the rest of the population
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Survey
Questionnaires/ Interviews; cheap, quick, easy
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Response Bias
Not understanding survey questions; social desirability (make favorable responses)
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Longitudinal Studies
Follow same individuals for may years
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Cross-sectional Studies
Compares different age groups at the same time
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Range
Difference between the highest & lowest score
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Standard Deviation
Average difference between each score and the mean- small SD- scores close to mean; large SD- scores farther from mean
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Statistical Significance
How likely the results of an experiment are due to chance (
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Ethics
To prevent psychological or physical harm; informed consent, debriefing, confidentiality, right to withdraw from experiment; animals must be treated humanely
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Neurons
Nerve cells
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Dendrites
Receives info. from other neurons
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Axon
Sends info. away to other neurons; covered by myelin sheath which speeds transmission
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Action Potencial
When a neuron fires (depolarization)
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Refractory Period
Rest and recharging period after firing
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Neurotransmitters
Chemical messengers released in the synapse (gap between neurons) Ex. *Acetylcholine-memory & muscles *Dopamine-excess linked to schizophrenia *Serotonin-mood, sleep *Norepinephrine-mood, alertness
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Excitatory Potencial
Makes neuron more likely to fire
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Inhibitory Potencial
Makes neurons less likely to fire
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Central Nervous System
Brain and spinal chord
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Medulla
Breathing
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Pons
Sleeping & dreaming
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Cerebellum
Fine motor movements & balence
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Thalamus
Relays sensory information
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Hypothalamus
Eating, drinking, body temp., sex
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Hippocampus
Formation of new memories
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Reticular Activating Syndrome
Arousal/body activation
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4 Lobes of Cerebral Cortex (FPOT)
1. Frontal- higer-order thinking, decision making, motor movement 2. Parietal lobe- sensory systems 3. Occipital lobe- vision 4. Temporal lobe- hearing
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Wernicke's Area
Understanding language (Carl Wernicke)
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Broca's Area
Spoken language (Paul Broca)
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(MRI) Magnetic Resonance Scanning
Using radio waves and magnetic fields to see detailed 3-D images of the brain
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(FMRI) Functional Magnetic Resonance Imaging
Similar to MRI, but shows structures that are active
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(PET Scan) Positron Emission Tomography
Glucose inserted to show color coded images of brain activity
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CAT Scan
X-rays of the brain; least expensive
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EEG
Measures brain wave activity, sleep research
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Cornea
Transparent protective covering
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Lens
Bends light rays into the retina
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Retina
Nerves lining back of the eye
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Rods
sides of eye; black and white vision
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Cones
Center, color vision, vision acuity
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Optic Nerve
Carries visual information to the brain
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Blind Spot
No photoreceptors, so no vision
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Trichromatic Theory (Young-Helmsholtz)
3 types of cones (blue, green, red) that produce color vision
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Opponent Process Theory
3 pairs of cones (red/green, blue/yellow, black, white) When one color is stimulated, another color is inhibited
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Outer Ear (pinna)
Collects sound waves and channels it through the ear canal
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Tympanic Membrane (ear drum)
Vibrates as sound hits it
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Cochlea
Contains hair cells that bend as sound reaches it
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Auditory nerve
Takes nerve cells to the brain (temporal lobe)
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Place Theory
Pitch is determined by the location in the cochlea that is stimulated
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Frequency Theory
Low pitched sounds cause hair cells to fire at the same frequency (pitch)
olfactory bulb delivers smell messages to the brain
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Touch
sensations-pressure, pain, temperature
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Gate Control Theory
Centered in spinal chord; competing signals such as rubbing can temporarily reduce pain
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Vestibular Sense
Sense of balance located in semi-circular canals in inner ear
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Kinesthetic Sense
Receptors in muscles and tendons give us information on placement of limbs
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Weber's Law
The amount of change needed for a just noticeable difference (JND) is a constant proportion of the original stimulus intensity
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Absolute Threshold
The least amount of stimulus that is sensed (criteria 50% of the time)
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Bottom-up Processing
Starts with the smaller items first to recognize the context; sensation
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Top-down Perception
Using perceptual processes to understand the whole picture; perception
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Constancy
Recognize that an item stays the same despite temporary changes in appearance (ex. brightness constancy)
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Phi Phenomenon
Max Wertheimer noted that rapid sequences of perceptual events, such as rows of flashing lights, create the illusion of motion even when there is none. This is known as the phi phenomenon. Motion pictures are based upon this principle, with a series of still images appearing in rapid succession to form a seamless visual experience.
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Gestalt Psychology (perception)
The whole is different than the sum of its parts
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Figure-ground
The tendency to view certain figures of a scene as the figure and the rest as a background
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Proximity
Things near each other are related
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Similarity
Things that resemble each other are related
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Continuity
Things that form a flowing line are viewed as continuous instead of broken up
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Closure
Complete figures that are incomplete
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Monocular Cues
Enable us to perceive depth
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Relative Size
Closer items appear bigger
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Relative Height
Things higher on the plane appear farther away
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Linear Perspective
Parallel lines seem to converge as distance increases
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Interposition
Something that blocks another item is perceived as being closer