Google Data Analytics: Foundations MOD 4

issue

a topic or subject to investigate

question

designed to discover information

problem

an obstacle or complication that needs to be worked out

business task

the question or problem data analysis answers for a business

fairness

ensuring that your analysis doesn’t create or reinforce bias

what are 5 ways to support fairness in your analysis?

• consider all the available data

• identify surrounding factors

• include self-reported data

• use oversampling effectively

• think about fairness from beginning to end