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true experiment
subjects are randomly assigned into at least 2 conditions
randomized experiment
natural experiment
cause manipulated by “nature”, subjects are not randomly assigned by researcher
quasi-experiment
experiment wherein subjects are not randomly assigned
researcher typically (though not always) has some control over administration of the treatment
nonexperimental desings
observation of the size and direction of a relationship among variables
appropriate research questions for true experiments
independent variable must be manipulated. ethically, that is
examining the impact of 1 or very few causal variables
good manipulations: realistic and understandable and people recognize it. subtly is not the best choice
experimental conditions
by manipulating the IV, one produces at least 2 levels of the IV
how do we know that the potential cause and effect are causally related?
covariation/association, temporal order, non-spuriousness
basic experimental design
researcher wants to compare groups who differ on whether they experince IV (experimental condition) or not (control condition)
experimental control
want to control all aspects of the experimental situation to isolate the effects of the treatment and eliminate alternative explanations
helps with nonspuriousness, single and double-blind studies, deception (confederates)
random assignment
groups of people in the conditions start the study fundamentally the “same”
from subject pool, you randomly assign participants to the conditions
experimental condition people probalistically “look like” ‘control condition people’
threats to internal validity
present whenever you suspect anything besides the IV is having an effect on the DV
ambiguous temporal precedence (threat to internal validity)
a threat to internal validity that occurs when it is unclear which of two variables came first, making it impossible to determine if one caused the other
selection bias (threat to internal validity)
systematic differences between people in the different states of the IV
history (threat to internal validity)
during the course of running your study, historical events may occur that confound the results
maturation (threat to internal validity)
people continually grow and change and these changes can affect the DV
long term study: subjects grow older and perhaps wiser and more experineced
short term study: subjects may get tired, sleepy, bored, hungry…
testing (threat to internal validity)
process of testing and retesting often affects people’s behavior and threfore the DV
instrumentation (threat to internal validity)
measure of the DV somehow changes during the course of the study
linked to stability reliability
mortality/attrition (threat to internal validity)
some people do not complete the entire study
statistically regression (threat to internal validity)
people selected because they score extremely on the DV1
even without treatment, low scorers will tend to improve over time (floor effects and high scorers will test to do worse over time (ceiling effects)
drift to the average score is called regression to the mean
additive and interactive effects (threat to internal validity)
threats that operate simultaneously and have an effective additively or multiplicatively
selection-maturation additive effect
selection history effect
pretest-posttest control group design
roxo roo
basic randomized design (1 treatment)
rxo ro
alternative treatment design with pretest
roxo roxo roo
solomon 4-group
roxo roo rxo ro
factorial designs
two or more independent varibles called factors, each with two or more levels
allows for testing combinations of treatments
survey experiment
randomized experiment given as a survey to a representative sample of the population
field experiment
an experiment that takes place in a natural of “real-world” setting
give up the experimental control of the lab for everyday realism
keep random assignment and other soruces of experimental control
audit studies
a type of field study that is used to assess whether characteristics lead to discrimination in real markets
natural experiment
an experiment in which the independent variable is manipulated by “nature,” not by the experimenter
quasi experiment
experiment wherein subjects are not randomly assigned; researcher typically (though not always) has some control over administration of the treatment
participants cannot actively select themselves to be in one condition or another (though they might already be in a group that then received the treatment as selected by the researcher/policy being evaluated)
one-group posttest only Q-E design
XO
non-equivalent control group q-e design
oxo oo
time series q-e design
ooo—o x o—-oooo
x is usally an event or policy that affects large number of peopel
principles of q-e designs that help eliminate alternative explanations
identify and gather data on plausible threats to internal validity
control through good design
avoid self-selection
blinding administrator doing selection if possible/relevant
measurement: multiple pretests and/or posttests
comparison groups
coherent pattern matching
switching replication, reversed treatment, removed treatment, repeated treatment
ordering of survey questions
intro that explains survey
opening questions that are interesting and relatively easy to answer (generally not demographic questions)
bulk of survey should be organized by common topics and sections should have a short, orienting introduction
end with a thank you
order/context effects in surveys
when the ordering or surrounding context in which a question appears baises the responses
how to write questions
avoid confusion
keep the respondents perspective in mind1
10 things to avoid
jargon, slang, and abbreviations unless a special population is being surveyed
ambiguity, condusion, vaugeness
prestige bias and emotional language
double barreled questions
leading/loaded questions
asking questions that are beyond respondents’ capabilities to answer
false premises
asking about future intentions
double negatives
overlapping or unbalanced response categories
social desirability bias
respondents give the normative or socially acceptable answer to a question
tend to over report
being a good citizen, well informed/cultured, being morally upstanding, having a good family life…
tend to under report
having an illness/disabilit5y, engaging in illegal or deviant behavior, revealing their financial status…
remedies for social desirability bias
embed a sensitive response within more serious activies
develop a “warm up” to the question to evoke trust from the respondent
be mindful of the social distance between the interviewer and respondent
subjects or participants
the people who participate in experimental or q-e experimental studies (participants preferred language)
respondents or cases
the people who respond to survey questionnaires
survey design
with traditional survey design, we are no longer manipulating the introduction of the IV, but measuring it
nonexperimental design
observi8ng the size and direction of the relationship between the IV and DV
cross sectional
data are collected at one point in time (a snapshot)
longitidinal
data are collected at two or more points in time
repeated cross sectional study (trend study)
panel study
establishing nonspuriousness with control varibles
when using survey data, variables are “statistically controlled”
a third variable (or more) is held constant so that the relationship between the causal and resultant concepts’ variables can be examined without it affecting that relationship
is it possible to fully account for non-spuriousness in non-experimental survey designs?
no
self-administered questionnaires
a survey completed directly by respondents through the mail or online
main concern is to maximize response rate
interview questionnaires
a survey administered by a researcher/interviewer via telephone/zoom or face-to-face
telephone interviewer surveys
huge challange is the response rate
can have additional problems associated with using the telephone
because this is with another person, respondent can ask for clarification, interviewer can ask for clarity or ask follow-up questions to improve data
in-person surveys
advantages: response rate tends to be higher than mailed/web/telephone surveys, can be longer and more complicated with these types as well
disadvantages: expensive, safety concerns interviewer bias
interviewer effects
the mere presence of an interviewer or the interviewer’s personal characteristics may lead a respondent to answer questions in a particular way, blasting responses
interviewer error
systematic reporting mistakes/errors on the part of particular interviewers
population
all of the units/people that your study is about or speaks tosam
sample
a subset of this population that is studied
probability sampling
sample wherein random chance is used to select people from the population for the sample and each person has a probability of being selected that is known
nonprobability sampling
sample not generated by random chance
probability of selection into the sample is therefore unknown
representative sample
a sample that has the same distribution of characteristics as the population from which it was selected
external validity (generalizability)
extent to which findings are generalizable to that specific population (time and place)
inferential statistics
mathematical tool for estimating the likelihood that a statistical result derived from a probability sample is representative of the population
based in probability theory
sampling error
the difference between the characteristics of a sample and the characteristics of the population from which it was drawn
sample size
increasing sample size reduced sampling error — but there is a point of diminishing returns
population heterogenity increases sampling error
sampling frame
list of people or sampling units from which the sample is taken
simple random sample
every sampling element is selected on the basis of chance and has an equal chance of being selected
systematic random sample
sample is selected by selecting people for inclusion at a fixed interval
problems arise with periodicity in the ordering of sampling elements which results in the selection of a nonrandom sample
pros: easier than simple random sampling and produces results that are generally the same
cons: will produce biased results if elements are arranged in a periodic way that aligns with the sampling interval
stratified random sampling
sample elements are selected from groupings of peope within the population
SRS steps
identify variables related to the DV
use that variable to divide population into two or more mutually exclusive strata
draw probability samples (simple random, systematic, or cluster) from each strata
join subsamples to form overall sample
two types of stratified random samples
proportionate: sampling elements are selected from strata in propotionto their representation in the population
ensures that the sample will represent the population as accurately as possible
disproportionate: when certain elements are oversampled to ensure that there are enough people from smaller strata in the data
ensures enough cases to run effective stats
cluster sampling
naturally occurring, mixed aggregate of cases of the population with each element appearing in only one cluster
can generate multiple stages of sampling clusters of people
select clusters/elements in two or more stages
random selection of naturally occuring, largest cluster
…
last stage: random selection of people within the cluster
cluster sampling pros
makes these large area samples possible, thereby reducing costs
cluster sampling cons
increases sampling error because there are multiple samples taken (error at each stage introduced)