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Science
Systematic pursuit of reliable knowledge about natudal phenomena and social world.
Science
Collection of knowledge distinguish from application throught the solution of practical knowledge.
Science
Art of knowing
Technology
Art of knowing how
Scientific research affects social life.
Scientific research is a collective pursuit.
Two respect of social process of science:
Tradition
Intuition
Authority
Rationalism
Empiricism
Science
6 other ways of knowing:
Tradition
Time-tested result
Tradition
Base claims through life experiences
Intuition
Derives truths through process of introspection and immediate awarness
Philosophers
__________ says intuition is the beginning of knowledge
Authority
A person who is believed to be an expert of a field
Rationalism
Truth based on reason and common sense
Empiricism
Uses reason and logic of rationalism and adds evidence that can be verifiable through observation
Science
Combines the use of reason, logic, and empirical evidence in a systematic manner
Static and Dynamic
Views of science:
Static
Science as a body of facts
Dynamic
Science as an activity
Francis Bacon
Father of scientific method
Deductive method and Inductive method
Practical methods of acquiring knowledge:
Deductive method
Theory based
Inductive method
Observation/experiment based
Observe
Ask questions and gather information
Form hypothesis
Test hypothesis
Analyze data and draw conclusion
Reproduce experiment
Scientifc method (steps)
Science Communication
Evolved from the concept of scientific communication which explajns the activities in producing, disseminating, and using information
Science Communication
Is about communicating the KNOW WHAT, WHY, HOW of science
Better science literacy
Increased appreciation and interest in science
Increased understanding of science
Use of science in practical life
Increased support for science
Nature of science communication
Research not communicated = research not done.
Information explosion - challenge of how to mansge information
Highly variable quality of science writing
Most scientific and traditional findings requires interpretation
Public has the right to know
Why improved the communication of science?
Report discoveries
Make science approachable
Confident and comfortable in approaching your sources
Emphasize science is a human enterprise
Put work through peer review
Explore ethical and political dimensions of science
Recognize that science is fun
Generate better decision making
Good competencies of science communicator:
Passion for science + himan implications
Distinguish sellingscience vs communicating science
Choose interesting angles
Write about science without distorting facts
Search relevant materials, synthesize, and make digestible
Attributes of a science communicator:
Science Communication (Los Baños style)
Is defined as communicating products, content, and processes of science to various publics to promoted development.
Dr. Ma. Theresa Velasco (2003)
Science Communication is a Development Communication domain that communicate science to understand, appreciate, and apply science and the scientific process that encourages stakeholders to participate.
Ripple analogy
Dr. Juan F. Jamias use the ______ to explain the different domains of science communication.
Communication among scientists
Communication of research results
Communication of science to improve science literary abd technological appreciation
Dr. Juan F. Jamias (Ripple Analogy)
Communication among scientists
Must understand how scientist communicate
Communication pf research results
Translate to user-friendly terms
Communication of science to improved science literacy and technological appreciation
Helps people to build new attitudes towards science
Science and technology
_____ are drivers of development
Technological and scientific revolution
______ reinforced economic advances improvements in health systems, education, infrastructure, telecommunications.
Science and engineering
Filipinos posses deep knowledge in ______
Spanish, American, and Japanese era
Science in the Philippines evolved through the _____
Poor appreciation of S&T
Low level of education and S&T literacy
Limited S&T reportage
Lack of support for S&T activities
Inadequate trainjng of people engaged in S&T work
Science writers may also face limitations
Problems in promoting S&T:
Science literacy
Is the knowledge and understanding of scientific concepts and processes for personal decision making, participation in civic and cultural affairs, and economic productivity
Technology
Determines the development of society's social structure and cultural values
Science
Is a problem-solving enterprise
Communication among scientists
Domains that look at how science communication facilitates S&T information and information exchange akong scientists
Understand how scientist communicates among themselves
Must understand how they can besg aid scientist
Serve as writers and editors for scholarly publications
Roles of science communicators:
Capability to take advantage of knowledge and know-how
Rationalization and systematization of research and development efforts
Knowledge for solution of problems
Provide alternatives and approaches for technical problems and avoid future ones
Improved effectiveness and efficiency of technical activities
Generate better decision-making
Impotance of scientific and information management:
Scientist
Communication specialist and editors
Information specialists
Who are involved in S&T information?
Information has a cost
Information is not complete
Full context is not available
Information only capable of satisficing
Information cannot be found is useless
Is there sucb thing as perfect Information?
Information overload
Use of languages or terminologies unfamiliar to users
Information presented is hard to follow
Information may not be trusted
Barriers to use of information:
People
Organization
Literature or document
Information services or system
Sources of S&T information:
People
Posses information which is not documented yet
Organization
Have authority over classified information
Literature or document
Contain information sought
Information services or systems
Keeping records, forms, statistic, and data
Primary literature
First, and sometimes only publication of specific information. Most recent; latest
Secondary literature
Published materials distilled from primary sources
Tertiary Literature
Developed to assist in the retrieval
Scientific literature
Semi-technical literature
Popular science literature
Types of S&T Literature:
Scientific literature
Representing reports on original research
Semi-technical literature
Applied scientific literature
Popular science literature
Translates science and technology for the layman
Managing information
Begins with the creation of information and its end-goal is the application of that information.
Information management
“Getting the right information to the right people at the right place at the right time“
Technology problem
Robertson (2005) information management is not a _____
Scientist
Traditionally the ones involved in creating information
Traditional form
Reduced form (microfilm, etc.)
Digital form (CD roms, servers)
Methods of information storage:
Traditional searching
Computer assisted searching
Methods of information retrieval
Traditional searching
Stored in a physical document form
Computer assisted searching
Use of boolean logic operators