Semantic feild
A lexical set of semantically related items
Tricolon
Three parallel words
Hypophora
Speaker poses a question and answers it themselves
Allegory
Work that conveys a hidden meaning usually moral, spiritual, or political
Alliteration
Same sound repeats in a group of words in close succesion
Allusion
Unexpected reference to someone or something outside the text
Anadiplosis
Group of words at the end of a sentence are repeated at the beginning of the subsequent sentence
Analogy
Comparison that aims to explain an idea or thing
Anaphora
Words repeat at the start of successive clauses
Antanaclasis
Word or phrase repeated in a sentence but with different meanings each time
Anthropomorphism
Non-human things possessing human characteristics
Antimetabole
Where a phrase is repeated but with the order of words reversed
Antithesis
Juxtaposing of two opposing ideas within a parallel grammatical structure
Aphorism
A saying that concisely expresses a moral principle or observation about the world
Aporia
Rhetoric device where the speaker expresses doubt, either real or feigned
Apostrophe
Speaker directly addresses someone or something that is not present or can not respond
Asyndeton
Omitting of coordinating conjunctions such as or, and, but
Bildungsroman
Focuses on a character's growth from start to finish
Cliche
Lacking in substance or originality due to overuse
Climax (figure of speech)
Successive words or phrases are arranged in ascending order of importance
Colloquialism
Use of informal words or phrases
Connotation
Array of emotions suggested by a word in addition to its definition
Deus ex machina
Unsolvable conflict is abruptly resolved by the unexpected presence of character, event, action, etc.
Dynamic character
Character that undergoes substantial internal change due to plot developments
Epigraph
A short quotation or phrase placed at the beginning of another work
Epistrophe
Words repeated at the end of successive phrases
Epizeuxis
Words repeated in immediate succession
Ethos
Appeal to authority
Pathos
Appeal to emotion
Logos
Appeal to logic
Extended metaphor
Metaphor that unfolds across multiple lines or paragraphs
Flat character
One dimensional character lacking in complexities
Foreshadowing
Hinting at future plot developments
Hamartia
Tragic flaw or error that leads to the character's downfall
Hubris
Excessive pride or overconfidence
Hyperbole
Exaggeration for the sake of emphasis
Imagery
Descriptive writing appealing to the senses (visual, tactile, auditory, olfactory, gustatory)
Irony
How things seem to be is very different from how things are
Juxtaposition
Placing two things side by side to highlight differences
Kenning
Two combined words to form a poetic expression
Litotes
Understatement in which a sentiment is expressed ironically
Metaphor
Comparing two different things by saying one thing is the other subtly or explicitly
Metonymy
Referring to an object using something closely related to it
Motif
Recurring element or collection of related symbols
Onomatopoeia
Words evoking actual sounds of the objects they represent
Oxymoron
Two contradictory terms or ideas are paired to make a point or reveal deeper truth
Paradox
Phrase that seems to contradict itself but upon further examination contains some level of truth
Parallelism
Two or more sentences have the same grammatical structure to draw comparison
Parody
Work that mimics the style of another for comic effect
Pathetic fallacy
Attributing human emotions to non-human things
Personification
Non-human things described as having human attributes
Freytag's pyramid
Classic plot progression (exposition, rising action, climax, falling action, denouement)
Polyptoton
Repetition of words derived from the same root
Pun
Play on words
Red herring
Intentional or coincidental misleading through distracting pieces of evidence
Rhetorical question
Question is asked for a reason other than to get an answer
Round character
Complex and multi-faceted characters
Satire
The use of humor, irony, sarcasm, or ridicule to criticise something or someone
Similie
Making a comparison between two unlike things using "like" or "as"
Soliloquy
Character speaks their innermost thoughts to themselves
Static character
Character that does not undergo any change throughout the text
Stream of consciousness
Capturing the natural flow of a character's extended thought process
Syllogism
Three part logical argument used to reach a conclusion
Symbolism
Use of one thing to represent another
Synecdoche
Part of one thing use to refer to the whole
Understatement
Expressing something less strongly than what would be expected
Verbal irony
Literal meaning of what someone says is different from or opposite to what they actually mean
Benefit and need
Success of advertisement depends on appealing to the desire of the viewer
Visual narratives
Images created with the intent to tell a story
Slogan
Short, catchy, and memorable phrases in association to the advert
Typography
Line length, spacing, font, size, etc.
Testimonials
Satisfied quotations from customers
Advertising claims
Weasel words, scientific claims, vague language, bandwagon claims etc.
Direct address
Establishing a strong connection to the reader
Card stacking
Ignoring parts of argument that don't fit the agenda
Modality
Small but important words such as must, need, should, might, etc.
Logical fallacy
Deceptive or false arguments that seem stronger than they are due to psychological persuasion
False dilemma fallacy
"We can either do - or -, there is no other option"
Hasty generalization
Drawing expansive conclusions based on inadequate evidence
Correlation / causation
If two things seem to be correlated doesn't necessarily mean one thing caused the other
Gutters
White space between comic panels
Spatial mechanics
Use of space within each frame
Artistic style
Graphic weight and saturation along with key elements of the art
Emanata
Dots, lines, exclamation marks, or onomatopoeia to depict action, emotion, or sound
Cartoonification
Measuring the spectrum of how life like the art is
Caricature
Simplifying or exaggerating people in art for effect
Box outs
Magazine elements to hold separate information from the main text
Buzz words
Popular words
Pull quotes
Attention-grabbing visual elements consisting of a quote taken from the text
Confirmation bias
Cherry picking facts and evidence
Anchoring bias
Heavy dependency on a singular source of information