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What is self-care?
The practice of individuals looking after their own health using the knowledge and information available to them…in collaboration with health and social care professionals as needed.”
The patient takes their own care into their own hands.
Good…or bad?
Think about what a patient can do for their health on their own:
Dietary changes
Exercise habits
Over-the-counter (non-prescription) medications
Disease testing
Online and print reading
Complementary medicine (acupuncture, hypnotherapy)
When a patient engages you in the self-care space…
This would technically be “pharmacist-assisted self-care.”
You screen for what they’ve been doing for themselves.
You decide whether continued self-care is appropriate.
You make a recommendation, if appropriate.
Again, YOU are the face of the patient’s healthcare!
Is pharmacist-assisted self-care different from primary care?
The distinction between these two concepts is blurring.
Pharmacists are closer to being labeled “healthcare providers”.
The billing implications in this designation are huge.
Pharmacists often serve as first point of contact.
They also often serve as point of ongoing contact.
The orders of a physician often involve pharmacist-assisted self-care.
The role of a pharmacist is expanding:
Medication Therapy Management (MTM)
Comprehensive medication reviews (nonprescription, prescription)
Provide service, document, submit claim
Point-of-Care Testing (BP, Diabetes, Cholesterol, Bone Density)
Also think of rapid diagnostic tests and pharmacogenomics.
The technical exploration of self-care:
his is a fast-growing part of healthcare. Why?
Patients don’t want to go to an office! Wait in a room. Pay a copay.
Even if they do want to go, provider shortages…
The Internet has more information than ever!
Artificial Intelligence is confidently giving answers.
The pandemic changed expectations.
What can be accomplished in a pharmacy? Or at home?
Insurance companies and employers are driving growth.
Free telemedicine visits.
HSA/FSA for purchase of self-care products.
Funding pharmacist review of self-care and medication regimens:
Pharmacists can receive payment for these services.
Placement of clinics in pharmacies.
Crazy cost savings!
Consumer Healthcare Products Association, 2022 survey:
Availability of OTC products = $167 billion annual savings
For each $1 spent on OTC medication, save $7.33 for system
If OTCs weren’t available, 18% of families would not seek care.
Use of OTCs = $36 billion in annual productivity benefit
What are patients looking for?
Nonprescription Medications:
Of U.S. total pharmaceutical sales…
60% = OTC products
Old adage in community pharmacy:
Top 4 sellers: CCCA
Cold, Cosmetics, Candy, Alcohol
Dietary Supplements:
Vitamin D, Zinc, Vitamin C, and so on
How many Americans take > 1? 80%.
Complementary Health Therapies
Think yoga, acupuncture, home exercises/rehab
Yes, patients will ask your opinion.
Behind-the-Counter Products:
Mostly products containing pseudoephedrine
But also think about diabetic testing supplies
Insulin (OTC in many states) and syringes
Contraceptives
Nicotine replacement therapy
Codeine products < 200mg/100mL or 100g (some states)
What do you need to educate your patients about?
Up and Away
“Out of sight – and reach – of young children.”
Know Your Dose
So many overlapping ingredients in OTC products
Particularly acetaminophen-containing products
OTC Medicine Safety Campaign
Is that nasal spray from seven years ago still good?
What barriers exist to your provision of pharmacist-assisted self-care?
APhA 2015 survey of 394 pharmacists reported:
Patient seeking recommendation when medical care is indicated (66%)
Patients are in a hurry to leave the pharmacy (65%)
Patients erroneously consider OTCs overly safe (64%)
Medications can be safe when…used safely.
All medications are toxic…just a matter of when.
Oh, right! What about the law?
“A pharmacist practitioner must be aware of the regulatory paradigm for OTCs in the U.S., as well as the civil and professional obligations that arise from recommendations on use of these drugs in consumer self-care.”
Remember:
The patient is placing their health (sometimes life) in your hands.
The recommendations you make have consequences (good or bad).
You have YEARS of regulation and policy-making to help you.
Pure Food and Drugs Act, 1906:
Prohibits adulteration and misbranding
“The patent-medicine industry [is] strong arming, deceiving, addicting, poisoning, and killing the public with their outrageous cure alls for everything from babies’ teething to old age.”
Samuel Hopkins Adams, “The Great American Fraud”
Harrison-Narcotic Act, 1914
Required prescriptions for opium and other narcotics
Food, Drug & Cosmetic Act (FDCA), 1938
Mandated safety standards for foods, drugs, and cosmetics
“Elixir of Sulfanilamide”, 1937, killed > 100 people
OTC product that induced kidney failure
Durham-Humphrey Amendment, 1951
Further establishment of standards from FDCA
Before enactment, manufacturers determined OTC vs RX status
Some said OTC…some said prescription.
Many OTC products were still “grandfathered” in, allowed to be OTC
Kefauver-Harris Drug Amendments, 1962
Required proven efficacy for marketed products, including OTCs
Review of prescription drugs ensued
Not until 1972 did we see the “OTC Review” process – a 50-year ordeal!
Classify product as…
GRASE (generally recognized as safe & effective) or NOT GRASE
Or Category III, not enough information
Nutrition Labeling and Education Act, 1990
Standardized labeling for food products
Division of Nonprescription Drug Products, 1991
Part of Center for Drug Evaluation and Research (CDER)
Dietary Supplement Health and Education Act, 1994
Defined and regulated dietary supplements
Food and Drug Modernization Act, 1997
Expanded FDA’s authority over OTCs
Established inactive ingredient labeling requirements
Coronavirus Aid, Relief and Economic Security Act (CARES), 2020
Amends FDCA, easier updating of drug monographs
FDA continues oversight of nonprescription drugs.
Numerous documents are available for your reading.
Cease/Desist Guidance
Warning Standardization
Determination Standards for Safety
You do have professional responsibilities in self-care.
Adverse Drug Reaction Reporting:
Dietary Supplement and OTC Consumer Protection Act, 2006
Mandated reporting of serious ADRs by manufacturers
You share this responsibility professionally.
MedWatch; HHS Safety Reporting
As recently as 2023, FDA issued Safety Alerts for OTC eye drops…
CAUSING BLINDNESS
Labeling:
Do you assume a patient will read them? Or CAN read them?
You need to review them when recommending a product.
In many ways, they are life-savers.
Inactive ingredients? Dyes? Alcohol content? Sugar?
Packaging:
Has the product been tampered with?
Chicago Tylenol Murders, 1982
OTC Tylenol laced with potassium cyanide causing 7 deaths
Is the product expired? You would be shocked!
Is the product damaged?
Liability:
“The pharmacist may be liable for negligence and/or intentional misconduct…”
Example: pharmacist sold patient camphorated oil instead of castor oil, harm brought to patient, court held pharmacist negligent
“Pharmacists can be sued for malpractice and negligence for inaccurate advice regarding OTCs that harm the patient.”