from the midterm review study guide
iconic memory
momentary sensory memory of visual stimuli, photographic or picture-image lasting no more than a few tenths of a second
forgetting curve
initially rapid then levels off with time
naturalistic observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
gestalt
tendency to integrate information into meaningful whole (ex. figure-ground, grouping)
sensation
process by which sensory receptors and nervous system receive and represent stimulus energies from our environment
anterograde amnesia
an inability to form new memories
retrograde amnesia
an inability to remember information from one’s past
heuristics
simple thinking strategy, often allows us to make judgements and solve problems more efficiently, faster but more error-prone
representative heuristic
judging the likelihood of events in terms of how well they seem to represent or match particular prototypes, may lead us to ignore other relevant information
availability heuristic
judging likelihood of events based on their availability in memory, if it comes to mind easily, we think events are common
nature vs nurture
do genes or the environment play a bigger role in development
primacy effect
remembering first items in a list after a delay in time
recency effect
tendency to recall the last items in a list best initially (right after the list is given)
serial positioning effect
tendency to recall best the last items in a list initially and the first items in a list after a delay
EEG (electroencephalogram)
amplified recording of the waves of electrical activity sweeping across the brain’s surface, used by placing electrodes on the scalp
kinesthetic
movement sense, system for sensing the position and movement of our individual body parts
vestibular
balance sense, sense of body movement and position that enables our sense of balance
convergent thinking
narrowing the available problem solutions to determine the single best solution
divergent thinking
expanding the number of possible solutions, creative thinking that diverges in different directions
proactive interference
disruptive effect of older learning on the recall of new information (previous info interferes with new info)
retroactive interference
disruptive effect of new learning on the recall of old information
encoding
process of getting information into the memory system
functional fixedness
occurs when prior experiences inhibit our ability to think in novel ways (to find creative solutions)
brocha’s area
language production and articulation
wernicke’s area
language comprehension
amygdala
controls fear and anger emotions
occipital lobe
receives and processes visual information
recall
retrieving information that is not currently in your conscious awareness but was learned at an earlier time (ex. fill-in-the-blank)
recognition
identifying previously learned material (ex. multiple choice)
transduction
conversion of one form of energy into another (in sensation, the transforming of physical energy into neural impulses the brain can interpret)
how senses impact each other
senes can interact and change perception, ex: smell effecting taste
sunk-cost fallacy
sticking to our original plan because time was invested even when switching to a new approach could save us time
chunking
organizing information into familiar, manageable unites, often automatic
semantic memory
explicit memory of facts and general knowledge
episodic memory
explicit memory of personally experienced events
central nervous system
the brain and spinal cord
algorithm
methodical, logical rule or procedure that guarantees solving a particular problem
medulla
the brainstem’s base, control heartbeat and breathing
APA animal guidelines
researchers must provide “human care and healthful conditions,” testing should “minimize discomfort”
APA human guidelines
obtain participant’s informed consent, protect participants from greater than usual harm/discomfort, keep information about individuals confidential, fully debrief participants afterwards
cerebellum
processes sensory input, coordinating movement output and balance, enables nonverbal learning and memory
sleep apnea
stopping breathing repeatedly during sleep and repeated momentary awakenings
hippocampus
neural center located in limbic system, helps process explicit memories of facts and events for storage
acetylcholine (ACh)
neurotransmitter, enables muscle action, learning, and memory (in Alzheimer’s, these deteriorate)
effortful processing
encoding that requires action and conscious effort
divided attention
switching selective attention between different tasks
prototype
mental image or best example of a category
effects of alcohol
slow brain activity that controls judgement and inhibitions (disinhibited), increases both helpful and harmful tendencies, slowed neural processing, memory disruption, reduced self-awareness
experiment
research method in which a researcher investigator manipulates one or more factors to observe the effect on behavior or mental process
priming
activation of particular associations in memory, often unconscious
parasympathetic nervous system
conserves energy as it calms the body
neuroplasticity
brain’s ability to change, especially during childhood, reorganizes after faming or builds new pathways based on experience
independent variable
factor that is manipulated
dependent variable
measure outcome, effect observed