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the value of a resource in its next best alternative use
opportunity cost
benefit the user would have from the alternative use, needs to be measurable
value
actual amount of resource used to obtain a particular benefit
direct cost
comparison of two benefits with two different uses of resources, identifty benefit of interest
step 1 in finding the opportunity cost
same amount of resources into each use (benefit per dollar spent, divide the dollars spent/amount of benefit
step two in finding the opportunity cost
make sure the equation is in a loss/gain ratio
third step in finding the opportunity cost
benefit sacrificed per unit of benefit gained
meaning of solution to the opportunity cost
always loss/gain
important to identify benefits and sacrifices
pitfalls on opportunity cost or things to consider