new flavour or delivery Driven by food trends (health and wellness, natural, sustainably sourced, identifiable ingredients, Some products are staples but require continuous
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Completely new products
New presentation Example- Keurig coffee pods
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Line extensions of current products
New flavours Expand, excite customers, involve costumers
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Same product repositioned
Example- tums Comes with a new purpose
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Improvements to current products
Something becomes "free from"
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Economic effect of new products
70-80% failure rate for new products (90 for small business because lack market research) generate revenue- short term attraction, reminds of brand, Currently more intros because of more food sales in non food stores
Complex process Phase 1: product definition 2: implementation 3: introduction
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Phase 1 definition
Need strategic plan (market positions, decide to be a leader in a new corner) market opportunity (where is there room for new products) assessment (guides for ingredients, processing) new idea( objectives to ensure success)
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Phase 2 of Implementation
Prototype(scientist develop one or more with a design of diff intervals) , consumer testing (sensory scientists test, use stats) prototype modification (based on results may refine formula, and retested also think of feasibility/cost) scale up and trial( small batch to plant and need to calculate nutrition, labels, regulatory approval)
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Phase 3 introduction
Product launch Need feedback from commercial success/consumer satisfaction/ feedback
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Food incubators
Commercial kitchens/storage for local innovative product development, inventory, labelling Support small-scale up from home production Ex) the public collaborative commercial kitchen in Edmonton
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Ingredients
Substances added to foods for desired effect ( specific technical/ functional effects) Ex) citric acid- keeps PH below 4.6 Baking soda- maintain shape/ integrity
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Additives
Chemicals intentionally added to foods at low levels to perform specialized functions for a specific effect (not spices, vitamins to keep small numbers) More than 2500 compounds, Defined by Canadian food and drug regulations Can use food additive dictionary Ex) pesticides, residues
Vitamins/ minerals Fortify: nutrient additions ( to replace lost, public health intervention, ensure nutritional equivalents of subs, ensure for special diets)
Health Canada-evaluate/approve CFIA- enforce labelling/safety standards *must be safe/purposeful Have to be in food and drug regulations
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Controversial food additives
Allergies, intolerance, sensitivity: result in avoidance (MSG, aspartame, sulfites, synthetic food colours)
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Jamie Oliver
British chef/health advocate - cook own meals, better quality lunches, flavourful and nutritious food, consumer education
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Shellac
Resin secreted by the female lac bugs in India and Thailand, used for shine and polish Ex) on candies
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L-cysteine
Non- essential amino acid in animals and plants Dough conditioner/ flavour enhances Extracted from human hair/ duck feathers Synthetics expensive Gets turned to glutathione in bodies (antioxidant)
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Additive advice
Health Canada suggests to avoid, eat fresh food, read labels,
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Clean label foods
Not legal term, Suggests products with clean/simple ingredients recognized by consumer Produced by removing additives, shorten ingredient lists, use minimal ingredients BUT scientific terms- concerning to consumers Ex) Hagen Daz: five simple ingredients but more likely to get crystals Kraft: changed colours to paprika/turmeric
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Cannabis edibles
Recreational/functional ingredient 25% of market with consumer interest Oils/extracts incorporated Non-psych: anti-inflam, calming, limited trials 10mg limit, no consumption limit
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Challenges to edibles
No clinical studies for short/long term effects GMP; still evolving, consistency, traceability, identities, contamination all problems Extracts often bitter
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meat
Edible flesh/tissue from animal body for food (organs, glands included)
Largest sector of food processor industry 15% of agrifood exports 20.9 billion in red meat 4 billion pork exported to US, Japan, Mexico, China 2.41 billion in beef/veal
Increasing: anticipate growth, exports of meat/snacks/alternative proteins, appeal for protein(18-34yrs) Decreasing: aging population/immigration factors of reduced consumption, decline since 1999
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Beef Cattle Production
Cattle's raises on pasture(4-5months)\= to eat cereal grains, backgrounded then matured\= feedlots Animals aged 1.5-2.5 yrs transported to slaughter facilities
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fish production
Increasing globally, most traded, 1. Capture/wild: increased by 35% 2. Farmed/aquaculture: increased by 45% 85% of Canada's exported to US
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feed conversion ratio
Measures amount of feed per unit of weight gain Smaller\= more efficient animals convert feed to meat FCR\= feed intake/avg daily intake
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FCR Averages
Sheep/cattle- \>8 Poultry 2 Fish 1.6-1.8 Smaller\=better
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food efficiency
- more focus on a smaller ratios of FCR - be more efficient to consumer ourselves But protein quality, diff varieties that animals can consume, would need to plan diets will\=sufficient quality/quantity of protein
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crickets
Most of cricket can be consumed vs 60% of beef is inedible But consider byproducts
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Beef proximate composition
Water- 67% Protein- 21% Fat- 11% CH2O- 0% Ash- 1%
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Pork proximate composition
Water- 70% Protein- 22% Fat- 7% CH2O- 1%
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Chicken proximate composition
Water-76% Protein- 21% Fat- 3%
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Fish proximate composition
Water- 81% Protein- 17.8% Fat- 0.7%
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physical composition of meat
Composed of muscle tissue and connective tissue and fatty(adipose tissue)
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muscle tissue
Skeletal tissue, supports body weight, permits locomotion, Basic unit- muscle fiber surrounded and held in a bundle by connective tissue
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Marbling
Fat deposited within the muscle
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Connective tissue
Collagen and elastin
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Collagen
Protein structure in bone, horns, hooves, skin, ligaments, very fibrous, turns to gelatin Age/locomotion: increased cross linking and toughness
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Elastin
Holds bone and cartilage together, provides flexibility to connective tissue- stays hard/brittle
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Fatty(adipose) tissue
Deposited within and between muscles, under skin, around organs
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Muscle in meat
Larger with age and more cross linked\= tougher More tender- back of animal, less locomotive
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Processing for meat
Processing removes some Tougher sections: shoulder/hip may need more processing
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Fish muscle structure
Fibres in short segments(myotomes) separates by large thin sheets of connective tissue (myocommata) *easily converted to gelatin Flakes when cooked, falls apart
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Humane handling/slaughter
Shared responsibility of CFIA, industry, stakeholders, transporters, operators, Must be slaughtered I'm registered establishments and be rendered unconscious(mechanically, electrically, chemically)
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Muscle to meat process
1. Antemortem inspection (before death) 2. Rendered unconscious 3. Suspended by hind legs 4. Bled by severing arteries in neck 5. Remove Head, hooves, skin 6. Abdomen split, viscera removed, inspected 7. Carcass washed, cooled, aged (rigormortis) 8. Cut and distributed
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Red Meat byproducts
Edible organs Sausage casing (intestine walls) Fat for lard/tallow (soap and candles) Leather and wool Collagen (gelatin/glue) Blood (sausage/feed) Bone (fertiliser/feed)
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Muscle process
Contract and relax Glucose energy source (cell resp)
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Biochemical postmortem process (muscle)
Muscle contracts, With no oxygen Metabolism becomes anaerobic, glycogen becomes lactic acid(glycolysis), no blood circulation so accumulates, enzymes denature from ph drop to \>5.4
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Post mortem pH drop
18-24 hours- optimum meat quality of 5.5 If doesn't drop much: dark, firm, dry drops too much: pale, soft, holds onto moisture **not sufficient enough ph for preservation
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rigor mortis
Stiffness from death, muscle contracts but no ATP to relax it
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Endogenous proteases
Soften the muscle by degrading muscle fibre structure becomes malleable Occurs during aging
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Beef aging
In controlled environment with humidity, airflow, 0-2*C, muscles become tender(no change in collagen/elastin) about 3-21 days, very quick after 7 Pork and lamb don't need extensive aging
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meat tenderizers
Chemical- protein degrading plant enzymes (papain (papayas), bromelain(pineapple)) Mechanical- blades disrupt connective tissue and muscle fibres
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Jell-O
Don't add kiwi, pineapple be had of bromeliad that degrades protein and it will hydrolyze the gelatine Canned fruit is ok- denatured
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Beef grades
Given to whole carcass, based on marbling\= juicy Top- prime, for restaurants , youthful, most marbling