Genre Conventions - AICE English Lan

Speech

- Structured like an essay

- Rhetorical questions

- Emotive Language

- Address the people in te intro

- Address motives/ state a hook

- Thesis/transition statement

- Credibility statement

- MUST HAVE BENEFIT FOR AUDIENCE

- MUST HAVE A CALL TO ACTION IN CONCLUSION

- Informal

Editorial

- Deliver opinion in professional ways

- Facts and stats to support argument

- Objective

- Newspaper article is informative

- Magazine article is discursive

Letter

- MUST HAVE SEND ADDRESS AND RETURN ADDRESS

- MUST HAVE A GREETING (Dear ____)

- Introduce yourself, expound on intro in the main body

- Acknowledge Expectations and Consequences

- Sincerely/Yours Truly - formal goodbyes

- Cordially/Best regards - informal goodbyes

- MUST INCLUDE FULL NAME, JOB TITLE AND COMPANY NAME (if necessary)

What MUST a review have?

- First person

- Organization in chronological order

- Organization by likeness (most liked to least liked, or vice versa)

- Use of negative and positive stems (I have a distaste for..../ I do adore...)

- Imagery!!

Advertisements

- Create NEED and DESIRE for the product

- TARGET AUDIENCE in mind

- USE OF APPEALS (Emotion, logic and credibility, pathos, logos, ethos)

- Getting celebrity endorsements or reliability helps the ethos

Leaflets

- CONTACT INFO

- NAME, LOGO, SLOGAN

- Informative made of one single sheet of paper

Narrative Writing

- could be linear and told in chronological order

- could be non-linear where it jumps from event to event, no clear timeline of dates

- DESCRIPTIVE LANGUAGE

- Plot / sequence of events

- Hook, climax and resolution

- Focus on imagery and establishing surroundings

Descriptive Writing

- Communicates ideas that are not tangible

- Evokes five senses

- Uses metaphors, similes, hyperboles, personification, alliteration, and onomatopoeia

- YOU MUST USE LIST OF THREE AND YOU MUST USE IMAGERY (five senses)