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Investment Appraisal
A process of deciding whether a project is worth the money
Payback Period
The time it takes for an investment project to earn enough profit to pay back its initial investment.
Average rate of return
How much profit does an investment make on average a year
Net present value
Objectives
Specific goal that firm wants to achieve
Risk profile
Shows how much risk a business is willing and able to take
State of economy
The current economic state of a country
Corporate image
The perception and opinion the public has of the firm.
Exogonous shocks
Unpredictable events that have a huge impact on the firm