rhetorical appeals
rhetorical techniques that are used to persuade an audience; usually connects with the audience in one way or another
ethos
the credibility of the speaker or the text
logos
the appeal to logic of the texts
pathos
the appeal to emotion of the texts
counterargument
an opposing argument to the speaker's argument
concession
something that is given up, yielded or granted
refutation
proving a theory to wrong or false with evidence
propaganda
used by organization and governments to influence the audience into their ideas
polemical
anything that causes debate or controversy
connotation
the idea or feeling that is promoted from a text or a word
inductive reasoning
a type of thinking in which generalizations are used to seek conclusions
commencement speech
a speech given to mark the beginning of a new period of something or someone