MICE PRELIM

MICE

• are a part of the larger field of tourism

• is a sector of the tourism industry where the public assembles for celebration, education, marketing, reunion, and other specific purposes

• organizes, conducts, and executes business and leisure events

MEETINGS

These are formal gatherings of people who need to conduct business activities or hold a formal discussion

INCENTIVES

• are a segment of MICE that promotes leisure

• they refer to the travel rewards that an organization offers to staff, teams, partners, affiliates, and sometimes customers for achievingset targets

CONFERENCES

• often has more attendees compared to meetings

• are held for large corporate groups, often called conventions, and are usually held over several days

• the main purpose of these events is to share new insights, find solutions to challenges, and develop a network

EXHIBITIONS

• are events where organizations promote products and services to the public

• they also display new launches and information about their products and services

EVENTS

• also pertain to something that stimulates people to travel, spend resources, and gather for a particular cause or purpose

EVENTS MANAGEMENT

is the process of planning and executing an event or an entire event program, from the beginning stages of planning to post-event reporting

CULTURAL AND FESTIVAL EVENTS

These are a significant feature of the event landscape, offering live performances, displays, parades, concerts, exhibitions, or entertainment based on content including music, arts, drama, literature, customs, ceremonies, culture, or tradition

CULTURAL AND FESTIVAL EVENTS

These can range from small- scale local to large-scale major events

SPORTS EVENTS

These are an essential and growing part of the events industry, encompassing the full spectrum of individual sports and multi-sport events such as the Olympic Games (an international multi-sport event featuring summer and winter sports competitions)

CORPORATE EVENTS

These events are initiated by a company or organization to celebrate, recognize, build a team, empower, train, or recruit

SOCIAL EVENTS

• These events revolve around people's different life stages

• They are intended for celebration, commemoration, or relationship-building

RELIGOUS EVENTS

These events mainly focus on devotion, spiritual reconnection, or worship

FUNDING RAISING EVENTS

These are events staged to support a particular organization or an initiative of a group of people to help those who, in some instances, are affected by a calamity or for similar causes

MERCHANDISING EVENTS

• Also referred to as retail events or marketing and promotional events, these are most common for activities that present or introduce new products, which may potentially increase a brand's reach

• These events include store openings, product or brand launches, new product rollouts, and fashion shows

• They involve a relatively smaller group compared to exhibitions

SCHOLASTIC EVENTS

These events aim to educate, inform, discuss relevant issues, and exchange ideas and best practices among an expert or experienced speaker and a smaller audience than conventions

LOCAL EVENTS

These events target local audiences for social, fun, and entertainment value

LOCAL EVENTS

These events often produce a range of benefits, including stimulating pride in the community, strengthening a feeling of belonging, and creating a sense of place

LOCAL EVENTS

They are unlikely to draw considerable attendance or generate much media interest outside the locality

LOCAL EVENTS

The time and resources needed to plan these events are also reasonably limited

MAJOR EVENTS

These are large-scale events with strong public interest and media coverage, likely attracting visitors outside the local region

MAJOR EVENTS

These events are typically hosted by large venues or towns and cities to generate economic income from visitors

HALLMARK EVENTS

These events become significantly associated with the place they are held

HALLRMARK EVENTS

They greatly appeal to visitors and generate large economic income with national or international media coverage

HALLRMARK EVENTS

They are also regarded as an "image builder of modern tourism" to attract visitors and make a significant economic contribution to the host destination

MEGA EVENTS

Are the largest of all in terms of their impact and the number of people attending

EVENTS PLANNING

involves envisioning, organizing, and executing various gatherings, from small-scale to large-scale events

STRATEGIC EVENT PLANNING

can be defined as a systematic process by which a desired future is envisioned and then progressed through a sequence of steps

• Actions directed at achieving this future are, in turn, guided by developing a clear vision, mission, value statements, and associated goals and objectives

PRELIMINARY STAGES

are essential for setting a strong foundation and clear direction for an event

DEVELOPING THE CONCEPT

• This stage involves developing and refining an initial event concept, often in consultation with relevant stakeholder groups

• Depending on the event, stakeholders might include tourism bodies, local communities, potential suppliers, and government agencies

• This process results in a more concrete event concept with details on duration, timing, program elements, and likely target markets

DEVELOPING THE CONCEPT

It will enable the proposed event to be subjected to a feasibility study

CONDUCTING A FEASIBILITY ANALYSIS

• This analysis assesses an event's potential for success

• It involves considering multiple factors, such as budget requirements, managerial skill needs, venue capacities, host community, destination area impacts, and availability of support services (e.g., equipment rental firms)

• The level of detail and complexity of the analysis depends on the event

DECIDING TO PROCEED OR CEASE

• While the outcomes of a feasibility study are a key input into the decision to proceed or cease, their role is to inform the decision-making process rather than make a recommendation

• Once a decision is made to pursue an event, an organizational structure must be established to deliver it

FORMING THE ORGANIZATIONAL STRUCTURE

• The structure indicates decision-making power and communication channels, establishes formal relations between departments, committees, and individuals, visually represents how tasks will be grouped, links activities and people with associated expertise, and defines lines of reporting

• Event organizations use several structures depending on their scale

EVENT HEAD

• oversees the organization, project, and/or event

• They preside over meetings and have the final say or decision on critical matters regarding the event

SECRETARIAT

This committee serves as the organization’s secretary and creates all letters or proposals needed for the project or event

FINANCE

This committee oversees every financial activity of the event

FINANCE

It works closely with the secretariat and accomplishes liquidation and reimbursements from other committees

SECRETARIAT

It handles the attendee kit, which usually comprises an identification(ID), lace or tag, a handout, a copy of the program schedule, and a certificate of attendance or participation

LOGISTICS

• This committee oversees the venue and equipment requirements of the event

• It conducts site inspections or ocular visits to possible venues

• It sets specifications regarding space, availability of materials and equipment, layout, ingress and egress procedures, and other matters of the event’s physical needs

• This committee is mostly led by male staff as it demands much physical work like carrying, building, or fixing things needed in the event

MARKETING

This committee creates marketing materials, such as flyers, posters, and tarpaulins, to promote the event and increase its reach

MARKETING

It also encourages concessions and sponsorships for companies and other organizations interested in supporting the event

GENERAL SERVICES

• This committee promotes the safety of the event and the welfare of all attendees, staff, and concessionaires

• It provides medical assistance and security throughout the event and maintains the cleanliness and orderliness of the event venue

FOOD

• This committee creates the event's menu, coordinates with food or catering providers, negotiates with the finance committee, and settles the food and beverage expenses

• It also provides attendees, the events team, and other contractors or suppliers food and beverages

PROGRAM

• This committee brings the project to life by running the event, especially on D-day, whichrefers to “the day” of the event

• This committee oversees all the production needs: stage management, lights, audio and video playbacks, performers, speaker materials, and dynamics like games, activities, sequences, and breaks

EXECUTIVE COMMITTEE

This serves as the core unit of the events team that decides on the major tasks at hand, headed by the overall chairperson or event head

TREASURER

They oversee payment collections, keep the event funds or money for safety, and create and keep a document or logbook to record and monitor cash flows

AUDITOR

They work closely with the treasurer regarding payments and contracts and accomplish liquidation and reimbursements of the working committees

ORGANIZING COMMITTEE HEADS

• They oversee all the working committees and ensure they coordinate well

• They also get updates from the working committee heads and report these to the executive committee meetings

CREATIVE LEAD

• They create a team composed of visual specialists

• They are tasked to develop design- related requirements (e.g., certificates, posters, and flyers) for the working committees

WORKING COMMITTEE

• They oversee all the event's legwork (preparations or groundwork)

• Each committee is led by a committee head who reports directly to the organizing committee head to which they are assigned

PHYSICAL ARRANGEMENT AND TECHNICAL SUPPORT (PATS)

• Also known as logistics, this committee oversees the physical setup of the entire event

• It coordinates with suppliers for lights, sounds, decorators, and the like

PHYSICAL ARRANGEMENT AND TECHNICAL SUPPORT (PATS)

The committee members are responsible for arranging tables, chairs, stage, screens or projectors, sound system, lighting, Wi-Fi, and other equipment needed for the event

EXHIBITS AND WORKSHOPS

This committee works with PATS. Although its members are more focused on exhibits and workshops, they also provide human resources support to PATS

EXHIBITS AND WORKSHOPS

They handle exhibit requirements like booth space dimensions, layouts, and design concepts or themes. Moreover, they ensure that all workshop requirements, such as venue/s, sound system, and projectors, are functioning and workshop handouts and supplies are provided

PERSONNEL

• This committee handles Very Important Persons (VIPs), keynote speakers, and guest performers

• The members serve as ushers or marshals at the event and conceptualize the event team’s uniform

REGISTRATION AND ACCOMMODATIONS

Like the secretariat team of a small-scale event, this committee spearheads the event's registration process

PHYSICAL ARRANGEMENT AND TECHNICAL SUPPORT (PATS)

They share similar roles as described in the logistics committee of a small-scale event

REGISTRATION AND ACCOMMODATIONS

It prepares the attendee kits, including accommodation materials, particularly for a “stay-in” event (an event where attendees are boarded in a lodging facilitythroughout the event)