social influence in social change

what is the first step of social change through minority influence?

**drawing attention to an issue** - a minority can bring about social change by drawing attention to an issue (e.g. suffragettes and the lack of votes for women.

what is the second step of social change through minority influence?

**cognitive conflict** - a minority creates a conflict in the minds of the majority between what is currently believed and what the minority Social change through majority influence believes (e.g. only men being allowed to vote).

what is the third step of social change through minority influence?

**consistency** - social change is more likely when the minority is consistent in its position (ea. suffragettes were consistent in their views regardless of other peoples attitudes)

what is the fourth step of social change through minority influence?

**augmentation principle** - if a minority suffers for its views, it is taken more seriously (e.g. suffragettes risked imprisonment or even death).

what is the fifth step of social change through minority influence?

**snowball effect** - minority influence initially has a small effect, but this spreads more widely until it eventually leads to large-scale social change (e.g. after the suffragettes' actions, the idea finally spread to the majority)