Marketing Research
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Last updated 2:55 PM on 2/4/26
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9 Terms
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marketing research
Systematic process of collecting, analyzing and interpreting data to
reduce the risk in decision-making
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Quantitaive research
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qualitiative research
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syndictated data
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What are some common problems is marketing research?
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Vital in developing strategies
• Ensures accuracy of decisions
• Helps capture new audiences (women's sports, Gen Z)
• Can identify opportunities worth millions
Why is marketing research important
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mystery shopper
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apps
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Note 
Flashcards (131)