Consumer society contributing to economic boom

What increased (consumerism)

profits and wages

How much did wages rise and between when

between 1923 and 1929 wages rose 8%

what did increased wages allow workers

buy new consumer luxuries usually on credit

how were workers able to to buy new consumer luxuries usually on credit

increased wages

what encouraged people to buy new goods

adverts and radio commercials

what was developed in the 1920s (consumerism)

advertising and radio commercials

why did the advertising industry grow

firms realised potential of adverts increasing sales and profits

what did the advertising industry use

sophisticated techniques - colourful adverts and catchphrases

what was still the main method of advertising

magazines and newspapers

what did advertisers study

psychology of the consumer

who studied psychology of the consumer

advertisers

why did advertisers study psychology of the consumer

to devise methods to encourage people to buy their products

how were women impacted by advertising

women were used to advertise goods and were also targets of advertisers

what grew in the 1920s

department stores

why did department stores grow

people were buying more consumer goods, especially electrical appliances

where were chain stores

in cities

what did chain stores stock

new range of goods

which country was the first to have a supermarket

USA

what did usa have first

supermarkets

who opened Piggly Wiggly department stores

Clarence Saunders

What did Clarence Saudners open

Piggly Wiggly

what was Piggly Wiggly

a chain of supermarkets

when and where was the first Piggly Wiggly

Memphis, Tennessee 1916

what did hire purchase allow people

buy goods when they couldn’t pay for them immediately

what were goods paid in (hire purchase)

instalments

how many goods in the 1920s were sold on hire purchase

half