Sensation
when our sensory and nervous systems represent stimulus from our environment
Perception
interpreting sensory information to enable us to recognize meaningful events.
Bottom up - BU
focuses on the stimulus (outside world).
Top Down - TD
inside stimulation, starts with you brain and expectation.
Difference from stimulation and sensation
stimulation is the outside sensation: sensation is the external stimuli
Transduction
light goes through the cornea, through the pupil, then goes through the ganglion cells and then the bipolar cells then to the fovea in your retina and then your rods and cones to determine the light and color
Absolute threshold
the minimum amount of stimulus needed to notice it 50% of the time
Absolute difference
the amount needed to determine the difference between two stimulus
Webbers law
small amount of stimulus = small amount of stimulus to notice change
Larger amount of stimulus = larger amount of stimulus to notice change
Response bias
when its ambiguous if something is working or not, someone has the tendency to report that its working or that it’s not working with no evidence
Error management theory
stimulus about why the brain would want you to be careful. Ex. ^ men would think that women are being more subjective that they really are.
Signal detection theory
detection of a stimulus is not an objective process. It includes topdown processing relying on your own judgment
Visual sensation
when light transformed into neural massages
Retina
outside of the back of the eye, convers light into neural impulses
Rods and cones are located
in the retina
Rods are
light detecting
cones are
color detecting
Fovea
part of the retina, sharpest point of vision
Dark sensitivity
When the rods and cones are sensitive to the darkness
Opponent processing theory
Colors in complementary pairs (Red/green) (blue, yellow) (light, dark)
Gestalt psychology
rules that your brain follows to get visual information from what they are seeing. 3 laws of perceptual grouping: similarity, continually, proximity. Bonus! closure is filling in the gaps
Figure and ground
figure would be the foreground and the ground would be the ground
Object constancy
recognize an object with a different appearance
Types of object constancy
Color, size, shape
Facial perception
remember faces in much more detail than other things
Two different hypotheses
Evolutionary hypothesis (know whose who), Experience hypothesis (we need to recognize faces because we interact with them so much)
Learning
change and enduring change in behavior
Associative learning, Observational learning, and Non-Associative learning.
Classical conditioning
Classical conditioning is like training a dog to salivate at the sound of a bell by pairing it with food
Extinction
the unconditioned stimulus and the conditioned stimulus no longer have correlation to one another
Generalization
Similar stimulus give a conditioned response even though it’s not the same thing
Discrimination
learn how to distinguish two stimuli from each other
Operational
consequences
Continuous
continuous punishment or reinforcement over a period of time
Partial reinforcement
enforcement schedule that doesn’t happen regularly
Unintended consequences of punishments
behavior not suppressed but forgotten
Effective punishment
reasonable, unpleasant, and immediate.
Cognitive map
creating a mental map of where were going
Latent learning
learning without any reinforcement
Insight learning
problem solving that comes from relationships
Social learning
watching others behavior
Memory
learning that persists overtime
3 basic processes
encoding, storage, retrieval
Encoding
registering and processing
Effortful processing
taking more steps to encoding so that you will. Remember something.
How can you make information accessible?
information cue’s
How do you measure memory
recall, recognition, relearning
Three types of memory
sensory, short-term, long-term
Sensory memory
remembering the feeling (stimuli) of things
Working memory
executive functions, like a temporary sticky note on the brain
How many things can you fit in sensory memory
12
How long does sensory memory last?
0.5-3 seconds
How long does Working memory last?
20 seconds
How many things can you fit into working memory
7+-2
Maintenance rehearsal
rehearsing something a certain number of times to be able to remember it long term.
Chunking
placing things into meaningful chunks
Retrieval practice
locating and recovering information from cues
2 types of longterm memory
explicit and implicit memory
Semantic
facts and general knowledge
Explicit memory
long term memory that requires conscious awareness, semantic and episodic
Implicit memory
does not require conscious awareness
Procedural memory
motor and cognitive skills
Episodic memory
personally experienced events
Explicit memory happens in the
frontal lobes and hippocampus
implicit memory happens in the
cerebellum which encodes classical conditioning and Basal Ganglia
Basal ganglia
procedure memory
Priming
recent events have changed you due to enhanced identification words
Amygdala
involved in all types of memory positive and negative
Encoding specificity principle
however you learned the concept is what will help you retrieve it
Encoding errors
you never fully encoded
Storage errors
memory fading overtime
Retrieval errors
proactive interference (older information inhibit newer information), retroactive interference (new information interferes with recalling old information)
Retrograde amnesia
can’t recall old memory
Anterograde amnesia
can’t encode new memories
Proactive interference
when old information interferes with learning new information
Retroactive interference
when new information interferes with retrieving old information
Motivated forgetting
suppression
Memory constructing errors
imagination (we don’t remember anything we just fill in the gaps), misinformation (when someone tells you something, but it really isn’t true), source information (you don’t remember how the information Is learned)
Reality monitoring
try to distinguish between what happened and things you imagined
Source monitoring
when information is retrieved but you don’t remember where you got that information from. (source amnesia and source misattribution)
Source misattribution
wrong place, time or person associated with the memory
Cereal position effects
when your given a list you’re most likely to remember what’s at the top and what’s at the bottom
Context dependent retrieval
include external environment as well as inside environment (state dependent + mood congruent memory)
Mood congruent memory
memory that is triggered by an emotion, when you’re listening to a sad song you might be inclined to think of sad memories (encoding specificity = context dependent)
Spacing effect
studying spaced out to lead to improved performance
Levels of processing
acoustic, sematic and visual