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rhetoric
The art of finding ways of persuading an audience
texts
cultural products that can be read consumed, comprehended, and investigated
purpose
the goal speaker wants to achieve
context
The circumstances, atmosphere, attitudes, and events surrounding a text
occasion/ exigence
The time and place a speech is given or written; the external motivation, issue, or situation that has prompted an author, speaker, etc. to write or speak
subject
The topic of a text. What the text is about
speaker
the person or group who creates a text
persona
The face or character that the speaker shows to his or her audience
audience
the listener, viewer, or reader of a text
ethical/rhetorical appeals
techniques used to persuade an audience by emphasizing what they find most important or compelling
ethos
that which establishes a speakers credibility
pathos
that which stirs up an emotion and plays on an audiences values, hopes, desires, fears, or prejudices
logos
it provides clear, rational ideas that are supported by facts, statistics, and the like
connotation
meaning associated with a word
denotation
dictionary definition of a word
satire
the use of sarcasm, irony, or wit to highlight a societal/individual flaw
diction
a speakers choice of words
syntax
the arrangement of words with a focus on word order and the length and structure of sentences
tone
speakers attitude toward the subject conveyed
mood
the feeling or atmosphere created by a text
alliteration
repetition of the same sound at the begging of a word over several words
colloquialism
a word off phrase that is not formal or literary, typically used in ordinary or familiar conversation
euphemism
a mild or indirect word/expression substituted for one considered to be too harsh or unpleasant
antithesis
opposition/contrast of ideas or words in a parallel construction
hyperbole
deliberate exaggeration used for emphasis or for effect. an overstatement of a point
metaphor
figures of speech comparing two thing without like or as
simile
figures of speech comparing two things using like or as
synecdoche
figure of speeech where a part represents the whole
inversion/ Anastrophe
inverted word order in a sentence
irony
figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected
allusion
a reference to a person, event, place or other known piece of art/writing/etc.
anaphora
repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
juxtaposition
side by side placement used to highlight similarities of differences
metonymy
figure of speech where something referred to by another name that is related to or associated with
parallelism
similarly of structure in a pair or series of related words, phrases, or clauses
imagery
sensory details and description
personification
attribution of a lifelike quality to an inanimate object or idea
rhetorical question
a question posed for rhetorical effect and not for the purpose of getting an answer
understatement
figure of speech where something is presented as less important, dire, urgent, good, etc., than it actually is
paradox
a seemingly contradictory statement that delivers a truth
open thesis statement
a chief claim that any writer makes any argumentative piece of writing. Does not list all points the writer intends to cover
closed thesis statement
a chief claim that any writer makes any argumentative piece of writing. provides a preview of the major points intended to be made
claim
an arguable assertion or position on an argument
evidence
key facts, examples, events, statistics, etc. used to support a claim
concession
an acknowledgment that an opposing argument may be true or reasonable
counterclaim
an opposing argument to the one the write is putting forward
rebuttal
giving a voice to a possible objection, usually to a counterclaim, so as to so lift the validity of one’s stance and original argument
logical fallacy
potential vulnerabilities or weaknesses in an argument. these often arise from failure to make logical connection between the claim and the evidence used to support it
deductive reasoning/deduction
logical process where a conclusion is reached by starting with a general/ universal truth and applying it to a specific case
inductive reasoning/ induction
logical process wherein a specific case is used to draw a general conclusion
anecdote
a brief story used to illustrate a point or claim
maxim
a proverb or short statement expressing general truth
subjective
view based on personal perspective
objective
viewpoint not based on a personal viewpoint