E-Commerce (Electronic Commerce & Internet Marketing

E-Commerce

refers to the buying and selling of goods, services, and information over the internet.

E-commerce

It eliminates many physical barriers to trade, enabling businesses and consumers to interact anytime and anywhere. 

1960s

The Beginning: Electronic Data Interchange (EDI). Businesses started exchanging documents like invoices and purchase orders electronically through

1970s

The Birth of Electronic Shopping. Michael Aldrich invented online shopping by connecting a modified television to a computer via a telephone line.

1980s

Pre-Internet E-Commerce. Companies like Minitel in France offered online ordering systems. Early e-payment systems started developing. Computers became more common in businesses, but online commerce was still limited to closed networks.

1990s

The Internet Era

1991

The World Wide Web (WWW) became publicly available.

1994

Netscape introduced SSL encryption, making online transactions secure.

1995

Amazon was founded as an online bookstore; eBay was launched as an online auction site; Credit card payments became more secure, allowing mainstream online shopping.

2000s

The E-Commerce Boom

2010s

Smartphones revolutionized e-commerce with mobile shopping apps.

2020s

Pandemic Acceleration and New Trends

Today

E-Commerce is becoming more immersive with AR/VR shopping.

Online Transactions

E-commerce relies on electronic data transmission over the internet for transactions.

Business Models

E-commerce includes various business models, such as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B).

Facilitatin Platforms

E-commerce is facilitated by online platforms like websites, mobile apps, and marketplaces.

Global Reach

E-commerce allows businesses to reach geographically dispersed markets and provides buyers with access to global markets.

Efficiency

E-commerce can improve market efficiency by eliminating middlemen, enabling direct purchases from manufacturers, and facilitating price comparison.

Convenience, Cost savings, Wider Selection, Increased Efficiency, Global Market Access

Advantages of E-Commerce:

Lack of physical interaction, Delivery Time, Security Risks, Competition, Dependence on Technology

Disadvantages of E-Commerce

Internet Marketing

also called Online Marketing or Digital Marketing) is the practice of promoting products, services, or brands using the internet to reach and engage customers.

Internet Marketing

It uses digital channels like websites, search engines, social media, email, and online advertising to connect with target audiences

Search Engine Optimization

Optimizing content to appear higher in search results

Search Engine Marketing

Paid ads on search engines

Social Media Marketing

Promoting via platforms like Facebook, TikTok, Instagram

Content Marketing

Creating valuable content to attract customers

Email Marketing

Sending targeted emails to subscribers

Affiliate Marketing

Partnering with other sites or influencers for sales commissions

Display Advertising

Banner ads on websites

Influencer Marketing

Collaborating with online personalities

1. Define your purpose and goal

2. Choose a Brand Name and Identity

3. Secure Your Domain and Hosting

4. Create a Website

5. Optimize for Search Engines (SEO)

6. Build Social Media Profiles

7. Set Up Online Communication Channels

8. Engage in Content Marketing

9. Use Online Advertising (Optional)

10. Monitor and Improve

Key Steps in Setting Up an Online Presence:

Setting up an online presence

means creating and maintaining your identity, brand, or business visibility on the internet so people can easily find, interact with, and trust you.