Media Theories Superhuman

Focuses on the likes of Gauntlett, Hall, Hooks, Gerbner

How does Superhuman 2020 link to Van Zoonen Theory

Challenges gender norms by portraying athletes as 3 dimensional individuals not defined by their disabilities

How does Superhuman 2020 link to Gerbner’s Cultivation Theory

Aims to reshape public perceptions and steryotypes of disabled people and paralympians

How does Gauntlett’s Representation Theory link to Superhuman

Campaign empowers audience the meaning of ‘superhuman’ by showing the lives of each Paralympian

How does Superhuman link to Stuart Hall’s encoding/decoding theory

• Encoding - to challenge steryotypes made by society.

• Decode the message depending on the cultural contexts

How does Superhuman link to Hooks Feminist Theory

Allows audience to critically engage with a diverse group of people.

• Unlike focusing on upper class white men and women