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Ad Hominem
a fallacy that attacks the person's character or personality rather than dealing with the real issue in dispute
"Sleepy Joe Biden is senile, stupid, corrupt, and immoral."
Ad Misericordiam
an evasion of the issue by appealing to sympathy
"Do not consider the defendant's guilt or innocence. Consider his old age, his years of service to the company, his sick wife, and all the pain this humiliation has brought him."
allegory
an extended metaphor happening on two tracks parallel to each other wherein the submerged (2nd) narrative comments on the surface narrative
ex) "babe" - on the surface level, the movie is about a pig not wanting to be eaten; on the second level, it's about ostracism and discrimination/tribalism + finding community
alliteration
the repetition of consonant sounds at the beginning or in the middle of two or more adjacent words
allusion
a reference in a written or spoken text to another text or to some particular body of knowledge
anadiplosis
repetition of the last word of one clause at the beginning of the following clause
anaphora
the repetition of a group of words at the beginning of successive clauses
anecdote
a brief narrative offered in a text to capture the audience's attention or to support a generalization or claim
antagonist
the character that opposes the interests protagonist
antanaclasis
words that sound alike but have different meanings
ex fowl most foul
antihimeria
taking one part of speech and rendering it into something a bit unusual; when you "verb" something (turning a noun or adj into a verb)
" In two fridays we will have THE WALK"
walk becomes a noun from a verb
"text"
noun to verb
antimetabole
the repetition of words in successive clauses in reverse grammatical order
"You can take the boy out of the country, but you can't take the country out of the boy."
antithesis
the juxtaposition of contrasting words or ideas; often in parallel structures
"Place your virtues on a pedestal; put your vices under a rock"
apologist
A person or character who makes a case for some controversial, even contentious, position.
apology
a elaborate statement justifying some controversial, even contentious, position.
apostrophe
type of soliloquy where nature is addressed as though human
appeal
One of three strategies for persuading audiences--logos, appeal to reason; pathos, appeal to emotion; and ethos, appeal to ethics.
appositive
A noun or noun phrase that follows another noun immediately or defines or amplifies its meaning
aristotelian triangle
A diagram showing the relations of writer or speaker, audience (reader or listener), and text in a rhetorical situation.
assonance
the repetition of vowel sounds in the stressed syllables of two or more adjacent words
asyndeton
the omission of conjunctions between related clauses
" I came, I saw, I conquered"
bathos
an unintentional climax resulting from a failure to retain sublimity of style
when you expect more but don't expand; "let down", anticlimactic
begging the question
the situation that results when a writer or speaker constructs an argument on an assumption that the audience does not accept.
Begging the question
one proposition is rolled into the conclusion
"Chevrolets are unreliable cars. I drive a Ford. That's why I can't count on a Chevy."
canon
One of the traditional elements of rhetorical composition -- invention, arrangement, style, memory, or delivery.
causal relationship
the relationship expressing "if x is the cause then y is the effect" or "if y is the effect, then x caused it"
"If the state builds larger highways, then traffic congestion will just get worse because because more people will move to the newly accessible regions"
claim
The ultimate conclusion, generalization, or point, backed up by support, of an argument.
complex sentence
A sentence with one independent clause and one or more dependent clauses
compound sentence
a sentence with two or more independent clauses
compound subject
the construction in which two or more nouns, noun phrases, or noun clauses constitute the grammatical subject of a clause.
compound-complex sentence
a sentence with two or more independent clauses and one or more dependent clauses
conclusion (of syllogism)
the ultimate point or generalization that a syllogism expresses
confirmatio
in ancient Roman oratory, the part of a speech in which the speaker or writer could offer proof or demonstration of the central idea
connotation
the implied meaning of a word, in contrast to its directly expressed "dictionary meaning"
data (as evidence)
Facts, statistics, and examples that a speaker or writer offers in support of a claim, generalization, or conclusion.
deductive reasoning
reasoning that begins with a general principle and concludes with a specific instance that demonstrates the general principle
denotation
the "dictionary definition" of a word, in contrast to its connotation, or implied meaning
diction
Word choice, which is viewed on scales of formality/informality, concreteness/abstraction, Latinate derivation/Anglo-Saxon derivation, and denotative value/connotative value.
double entendre
the double (or multiple) meanings of a group of words that the speaker or writer has purposely left ambiguous
Either/or
oversimplifying an issue as offering only two choices
"Either you are with us, or you are with the terrorists."
ellipsis
The omission of words, the meaning of which is provided by the overall context of a passage.
"we are held together by our courage, by cowardice divided"
enthymeme
Logical reasoning with one premise left unstated
epistrophe
the repetition of a group of words at the end of successive clauses
"They saw no evil, spoke no evil, and heard no evil"
epithet
a word or phrase adding a characteristic to a person's name
actual name is included
ex "Richard the Lion-Hearted"
"grey-eyed Athena"
Equivocation
Using an ambiguous term in more than one sense, thus making an argument misleading.
"I have never slept with that woman!"
ethos
The appeal of a text to the credibility and character of the speaker, writer, or narrator
euphemism
an indirect expression of unpleasant information in such a way as to lessen its impact
eliminated vs fired
exordium
in ancient Roman oratory, the introduction of a speech; literally, the "web" meant to draw the audience into the speech
False Analogy
misinterpretation of the issue by illogically paralleling it to something unrelated
"Hillary Clinton would make a great president because she is like her husband, capable, organized, and communicative."
figures of rhetoric
Schemes = variations from typical word or sentence formation
tropes = variations from typical patterns of thought.
genre
A piece of writing classified by type- for example, letter, narrative, eulogy, or editorial.
hasty/sweeping/glittering generalization
obscure the issue by generalizing too broadly
"All lawyers are scum"
hyperbole
an exaggeration for effect
Hypothesis Contrary to Fact
improperly drawing conclusions from a premise that is contrary to fact and thereby offers no support
"If I had been born into a musical family, my talents would be much more loved"
Ignoring the Question
a speaker's attempt to divert the attention of the audience from the matter at hand
"I'm glad you asked me about the war Iraq. The problem with Iraq is lack of freedom and democracy in the Middle East. If you look at Syria, Jordan, and Iran, they're not free."
image
a passage of text that evokes sensation or emotional intensity
imagery
language that evokes particular sensations or emotionally rich experiences in a reader
implied metaphor
a metaphor embedded in a sentence rather than expressed directly as a sentence
"his voice cascaded through the hallways"
inductive reasoning
reasoning that begins by citing a number of specific instances or examples and then shows how collectively they constitute a general principle.
irony
writing or speaking that implies the contrary of what is actually written or spoken
jargon
the specialized vocabulary of a particular group
litotes
a form of understatement wherein one affirms something by stating the opposite of its negative
logos
the appeal of a text based on the logical structure of its argument or central ideas
loose sentence
a sentence that adds modifying elements after the subject, verb, and complement
metaphor
an implied comparison that does not use like or as
"his voice was a cascade of emotion"
metonymy
an entity referred to by one of its attributes or associations; more representative, almost symbolic
"the admissions office claims applications have risen"
ex LA for the dodgers
mnemonic device
a systematic aid to memory
narration
In ancient Roman oratory, the part of a speech in which the speaker provided background information on the topic.
Non Sequitur
drawing a patently illogical conclusion from an unrelated premise
"Chloe is the coolest music authority I know. She'd make a great flight attendant."
onomotopia
a literary device in which the sound of a word is related to its meaning ex "buzz"
oxymoron
juxtaposed words with seemingly contradictory meanings
specific; words rather than ideas, often hyphenated
"jumbo shrimp"
paradox
A statement that seems untrue on the surface but is true nevertheless
a "greater" idea; less specific / antithesis or comparison of ideas
parallelism
a set of similarly structured words, phrases, or clauses that appears in a sentence or paragraph
paranormasia
words alike in sounds but different in meaning
ex civil war; sybil war
parenthesis
An insertion of material that interrupts the typical flow of a sentence.
pathos
the appeal of a text to the emotions or interests of the audience
periodic sentence
a sentence with modifying elements included before the verb and/or complement
periphrasis
the substitution of an attributive word or phrase for a proper name, or the use of a proper name to suggest a personality characteristic
"That young pop singer thinks she's a real Madonna."
peroration
In ancient Roman oratory, the part of a speech in which the speaker would draw together the entire argument and include material designed to compel the audience to think or act in a way consonant with the central argument.
persona
the character that a writer or speaker conveys to the audience
personification
portraying an object as something with human like qualities
persuasion
The changing of people's minds or actions by language.
petitio principii
begging of the question; disagreeing with premises or reasoning
point of view
the perspective or source of a piece of writing.
Post Hoc Ergo Propter Hoc (False Cause)
the false assumption that because one event follows another, the first event is the cause
"The young woman floated because she was a witch."
premise, major
The first premise in a syllogism; states an irrefutable generalization.
premise, minor
The second premise in a syllogism;offers a particular instance of the generalization state in the major premise.
pun
a play on words.
purpose
The goal a writer or speaker hopes to achieve with the text—for example, to clarify difficult material, to inform, to convince, and/or to persuade.
Also called aim and intention.
In a dramatic pentad, its the words a writer uses to describe something that happened or happens
recursive
referring to the moving back and forth from invention to revision in the process of writing
refutation
In ancient Roman oratory, the part of a speech in which the speaker would anticipate objections to the points being raised and counter them.
rhetor
The speaker who uses elements of rhetoric effectively in oral or written text.
rhetoric
The art of analyzing all the choices involving language that a writer, speaker, reader, or listener might make in a situation so that the text becomes meaningful, purposeful, and effective; the specific features of texts, written or spoken, that cause them to be meaningful, purposeful, and effective for readers or listeners in a situation.
rhetorical choices
The particular choices a writer or speaker makes to achieve meaning, purpose, or effect.
rhetorical intention
involvement and investment in and ownership of a piece of writing
rhetorical question
A question posed by the speaker or writer not to seek an answer but instead to affirm or deny a point simply by asking a question about it.
rhetorical situation
The convergence in a situation of exigency (the need to write), audience, and purpose.
rhetorical triangle
A diagram showing the relations of writer or speaker, reader or listener, and text in a rhetorical situation.
sarcasm
The use of mockery or bitter irony
similie
a type of comparison that uses like or as